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How to Build a Team Microblogging Strategy ...

How to Build a Team Microblogging Strategy
Instructor: Victoria Harres, Director, Audience Development, PR Newswire | @prnewswire |@victoriaharres | Delivered Nov. 18, 2010 at TWTRCON SF

Why Team Tweeting? The requirements of keeping your brand’s Twitter content fresh while dealing with customer service and sales leads can quickly become too much for one person with a day job. But how do you effectively share the responsibilities–while maintaining a strong personal voice? How do you establish guidelines to assure that the team communicates appropriately and on a schedule–while adding value to the conversation?

What You’ll Learn: This workshop will cover all the elements of building your team microblogging strategy. You’ll learn how to select the right people, assign responsibilities and coordinate roles. Find out how to create a content strategy and establish the right balance of marketing, messaging and engagement. We’ll also explore some tools of the trade.