TWTRCON DC 09 Recruiting

by The Realtime Report on Oct 25, 2009

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TWTRCON DC 09 case study presentation about how to use Twitter for recruitment and branding. Created by Jessica Lee, Senior Employment Manager, APCO Worldwide (@jessica_lee | @APCOjobs) and ...

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TWTRCON DC 09 case study presentation about how to use Twitter for recruitment and branding. Created by Jessica Lee, Senior Employment Manager, APCO Worldwide (@jessica_lee | @APCOjobs) and
Kerry Noone, Marketing Communications Manager, Sodexo USA, Talent Acquisition Group (@SodexoCareers)

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TWTRCON DC 09 Recruiting — Presentation Transcript

@twtrcon#twtrcontwtrcon.comstats.twtrcon.com

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Case StudyTwitter and Recruiting
Jessica Lee, Senior Employment Manager, APCO Worldwide | @jessica_lee| @APCOjobs
Kerry Noone, Marketing Communications Manager, Sodexo USA, Talent Acquisition Group | @SodexoCareers

to recruit + hire
@jessica_lee
@APCOjobs
@sodexocareers

Jessica Lee - @jessica_lee, @APCOjobs
senior employment manager - APCO Worldwide
editor - Fistful of Talent
Kerry Noone - @SodexoCareers
Marketing Communications Manager - Sodexo USA

three ways to use twitter for hiring: 1) employment branding. 2) candidate engagement/ relationship building. 3) find + source candidates.

“The qualities that make Twitter seem inane and half-baked are what makes it so powerful”
– Jonathan Zittrain, Harvard law professor and Internet expert

employment branding’s ultimate goal? being a great place to work.

candidate engagement/
relationship building – addressing the resume black hole…

"I'm used to automatic responses. Just to have someone who replies and is generally interested in helping is huge.”
– Sodexo Candidate

wordymusic: @SodexoCareers lol hi there. Are you a bot?
SodexoCareers: @wordymusic - no I'm a real person!
wordymusic: @SodexoCareers Oh, cool. Hi real person! What’s up?

post job openings

retweets = viral postings

within a two hour period of this tweet, 300 clicks, 35 resumes, 5 email inquiries

#
#whatido
#jobseeker
#jobangels
#_________

You are here.

How do you measure success?

"oh this is going to be addictive"
– Dom Sagolla, Twitter co-creator

Connect with us online!
@jessica_lee or @APCOjobs
@SodexoCareers

find tweeters based on their tweets, bio content or location
jessica_lee
Jessica Lee

jessica_lee
Jessica Lee

SodexoCareers
Kerry Noone
“I'm so 3008. You’re so 2000 and late.”

jessica_lee
Jessica Lee

boolean, FTW
or
not
and
jessica_lee
Jessica Lee

popularity is nice… but try to make the right kind of friends.
jessica_lee
Jessica Lee

jessica_lee
Jessica Lee

SodexoCareers
Kerry Noone
“Facebook is to 2007 as Twitter is to 2009. It’s the most open communication platform out there“
– Roger Kondrat, social media consultant

SodexoCareers
Kerry Noone
“Twitter lets me hear from a lot of people in a very short period of time.”
– Robert Scoble, blogger

but why twitter? because it’s cheap and easy. it’s the great equalizer.

@twtrcon#twtrcontwtrcon.comstats.twtrcon.com

TWTRCON DC 09 Recruiting

by The Realtime Report on Oct 25, 2009

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TWTRCON DC 09 Recruiting — Presentation Transcript