TWTRCON DC 09: Attensity, TwAitter, Tweet Feel Biz, PeopleBrowsr

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TWTRCON DC 09 Real-Time Business Tools panel featuring presentations from Eunice Zachry Hill, Director Civilian Agencies Sales, Attensity (@attensity), Ryan Bell, President, TwAitter (@Twaitting), Jean Davis, Co-founder, TweetFeel Biz (@JeanMarie50 | @conversition), and Jodee Rich, Marketing Team Leader, PeopleBrowsr (@wingdude | @PeopleBrowsr).

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  • …but you can drill down and see whether it is the floor, the grounds, the towels, the walls, the bathroom, etc. that are dirty – creating actionable facts that can be used in addressing the housekeeping or maintenance crew for that hotel.
  • Attensity provides a comprehensive suite of semantically-driven applications to enable all of these operations. For more information email sales@attensity.com or call us at (800) 721-0560.
  • TWTRCON DC 09: Attensity, TwAitter, Tweet Feel Biz, PeopleBrowsr

    1. 1. @twtrcon#twtrcontwtrcon.comstats.twtrcon.com<br />
    2. 2. Thank You to Our Sponsors<br />OFFICIAL NETWORK SPONSOR<br />SPONSORS<br />BOOTSTRAP SPONSORS<br />
    3. 3. Follow Our Tweets<br />
    4. 4. Twitter Business Tools Attensity, TwAitter, TweetFeel Biz, PeopleBrowsr<br />Eunice Zachry Hill, Director Civilian Agencies Sales, Attensity | @attensity<br />Ryan Bell, President, TwAitter | @Twaitting<br />Jean Davis, Co-founder, TweetFeel Biz | @JeanMarie50 | @conversition<br />Jodee Rich, Marketing Team Leader, PeopleBrowsr | @wingdude| @PeopleBrowsr<br />
    5. 5. The Conversation-Driven EnterpriseLeveraging the Power of First Person Intelligencein Social Media and Other Conversations<br />
    6. 6. Over 247 billion emails are sent every day.<br />
    7. 7. Over 15,000 tweets are sent every minute.<br />
    8. 8. Over 100,000suggestions, tips, and tricks are posted to expert forums daily.<br />
    9. 9. All this information is valuable First Person Intelligence™<br />
    10. 10. Leveraging Conversations: Best Practices<br />Monitor Conversations – Inside and outside your company<br />Analyze Conversations – Use the power of sophisticated text analytics to reveal information hidden in the text<br />Respond to Conversations – Use the actual content of conversations to route and respond effectively<br />
    11. 11. A Comprehensive System for Leveraging Conversations<br />Attensity Cloud<br />Listening Post<br />Attensity Cloud<br />Reporting<br />Broad Web Coverage<br />Attensity Content Acquisition<br />Deeper Dive Web Scraping<br />Input of Email, surveys, etc<br />Attensity <br />VOC<br />Attensity <br />Auto Response<br />
    12. 12. Advantages of this approach<br />Up and Running Fast with Attensity Cloud – solution grows with you<br />Allows you to take advantage of the #1 “listening post” + the power of Attensity’s deep language understanding for a complete view of customer conversations inside and outside of your company<br />
    13. 13. Attensity Cloud: The modern day “clipping service”Real-Time Social Media Monitoring<br />Data Coverage: most comprehensive in the market<br />Globalized:<br />Extensive international capabilities<br />Social Media Metrics:<br />Real Time & Self Service:<br /><ul><li>All blogs (over 110 million) currently indexed
    14. 14. Forums (tens of thousands)
    15. 15. Online mainstream news (over 20 thousand)
    16. 16. Top rich media sites; video/photo (over 450)
    17. 17. Microblogging
    18. 18. LinkedIn Answer
    19. 19. Comment Tracking
    20. 20. Comment, views, engagement, topical in-bound links
    21. 21. De.licio.us bookmarks, Digg votes
    22. 22. Twitter metrics, forum thread size
    23. 23. Compete.com site traffic metrics
    24. 24. Users can setup topics to track and can be viewing & analyzing results in a matter of a couple of minutes
    25. 25. Date delivered to the dashboard in Real Time as it is discovered and indexed
    26. 26. Configurable, transparent influence model
    27. 27. Support for 10 languages including complex character languages: English, Spanish, French, Italian, German, Japanese, simplified Chinese, Korean, Russian, Finnish, with more to come
    28. 28. Keywords, content and sources.
    29. 29. Ability to easily filter content by language and country of origin.</li></li></ul><li>Analyze<br />Go beyond media monitoring for marketing campaign effectiveness<br />To extract ACTIONABLE FACTS<br />18+ years of natural language processing experience in “reading” documents<br />
    30. 30. Mountains of Text Become Actionable<br />
    31. 31. H1N1 Analysis<br />With Attensity, it becomes possible to mine Twitter for all emerging instances of sickness, hospitalization, and positive/negative testing, related to H1N1 or other emerging diseases. Can be utilized for trending and prediction of impending outbreak.<br /><ul><li> Mined Twitter for data using web crawling technology
    32. 32. 102+ queries related to disease, symptoms, and actions (checked</li></ul> into Dr. Office / Taking my child to the hospital)<br /><ul><li> 14K results in a 4 hr period
    33. 33. Utilized Attensity to obtain a subset of valuable results (~3K)
    34. 34. Utilized Attensity to categorize results, such as “instances of</li></ul> hospitalization, instances of emerging sickness”<br /><ul><li> Utilized Attensity to automatically obtain further information, such as</li></ul> symptoms, host of disease, and test results.<br />
    35. 35. H1N1 Analysis<br />Dealing with a subset of ~3K of results<br />
    36. 36. Instances of Sickness<br />Top Hosts<br />Top Symptoms<br />
    37. 37. Instances of Symptoms<br />Top Hosts<br />Reported Symptoms<br />Top symptoms where host<br />Is a youth<br />
    38. 38. Instances of Hospitalization<br />Top Symptoms<br />on Instances of<br />Hospitalization<br />
    39. 39. Instances of Positive/Negative Test<br />Flu Test Results<br />
    40. 40. H1N1 Analysis<br />Where are we going with this?<br /><ul><li> Utilize Hadoop for massive scalability
    41. 41. Pull down twitter data in real-time
    42. 42. Utilize time-series for predictive analytics
    43. 43. Mine location information from bio for particular hosts
    44. 44. Visualization, browsability and search provided by COTS</li></ul> tools that integrate with Lucene or OWL<br /><ul><li> Hunt for new corpora, new public health challenges</li></ul>This is how the Big Four do Big Data (Google, Amazon, Yahoo, eBay)<br />
    45. 45. Eunice Zachry Hillezachryhill@attensity.comCall 703-795-3230Follow us on Twitter @attensity<br />
    46. 46. Twitter Business Tools Attensity, TwAitter, TweetFeel Biz, PeopleBrowsr<br />Eunice Zachry Hill, Director Civilian Agencies Sales, Attensity | @attensity<br />Ryan Bell, President, TwAitter | @Twaitting<br />Jean Davis, Co-founder, TweetFeel Biz | @JeanMarie50 | @conversition<br />Jodee Rich, Marketing Team Leader, PeopleBrowsr | @wingdude| @PeopleBrowsr<br />
    47. 47. where you tweet<br />When Twitter Means Business<br />
    48. 48. What is TwAitter?<br />Twitter Business Tools<br />One of the &quot;5 Top Twitter Applications for Business Users&quot; <br />Organized Tweeting<br />Team Workflow<br />“<br />
    49. 49. Twitter for Business / Government…Challenges<br />Pulling a conversation from the noise<br />Time management<br />Controlling the message you send<br />Listening<br />
    50. 50. Twitter for Business / GovernmentSolutions<br />Twaitter<br />Team workflow<br />Saved searches and statistics<br />Scheduling<br />Grouping people you follow<br />Translation<br />
    51. 51. What are you Twaitting for?<br />Please stop by our table for more information and a demonstration<br />http://www.twAitter.com<br />
    52. 52. Twitter Business Tools Attensity, TwAitter, TweetFeel Biz, PeopleBrowsr<br />Eunice Zachry Hill, Director Civilian Agencies Sales, Attensity | @attensity<br />Ryan Bell, President, TwAitter | @Twaitting<br />Jean Davis, Co-founder, TweetFeel Biz | @JeanMarie50 | @conversition<br />Jodee Rich, Marketing Team Leader, PeopleBrowsr | @wingdude| @PeopleBrowsr<br />
    53. 53.
    54. 54. TweetFeel Biz monitors, trends and compares “Twitter” conversations about brands.<br />What is ?<br />
    55. 55. What makes Tweetfeel Biz different?<br /><ul><li>Phrase-Level Sentiment Designed for Twitter
    56. 56. Positively and Negatively Balanced
    57. 57. No Data Puking
    58. 58. YOU Create the Story</li></li></ul><li>@twtrcon#twtrcontwtrcon.comstats.twtrcon.com<br />

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