TWTRCON DC 09: Attensity, TwAitter, Tweet Feel Biz, PeopleBrowsr

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Twitter Business Tools Attensity, TwAitter, TweetFeel Biz, PeopleBrowsr
Eunice Zachry Hill, Director Civilian Agencies Sales, Attensity | @attensity
Ryan Bell, President, TwAitter | @Twaitting
Jean Davis, Co-founder, TweetFeel Biz | @JeanMarie50 | @conversition
Jodee Rich, Marketing Team Leader, PeopleBrowsr | @wingdude| @PeopleBrowsr

The Conversation-Driven EnterpriseLeveraging the Power of First Person Intelligencein Social Media and Other Conversations

Over 247 billion emails are sent every day.

Over 15,000 tweets are sent every minute.

Over 100,000suggestions, tips, and tricks are posted to expert forums daily.

All this information is valuable First Person Intelligence™

Leveraging Conversations: Best Practices
Monitor Conversations – Inside and outside your company
Analyze Conversations – Use the power of sophisticated text analytics to reveal information hidden in the text
Respond to Conversations – Use the actual content of conversations to route and respond effectively

A Comprehensive System for Leveraging Conversations
Attensity Cloud
Listening Post
Attensity Cloud
Reporting
Broad Web Coverage
Attensity Content Acquisition
Deeper Dive Web Scraping
Input of Email, surveys, etc
Attensity
VOC
Attensity
Auto Response

Advantages of this approach
Up and Running Fast with Attensity Cloud – solution grows with you
Allows you to take advantage of the #1 “listening post” + the power of Attensity’s deep language understanding for a complete view of customer conversations inside and outside of your company

Attensity Cloud: The modern day “clipping service”Real-Time Social Media Monitoring
Data Coverage: most comprehensive in the market
Globalized:
Extensive international capabilities
Social Media Metrics:
Real Time & Self Service:
All blogs (over 110 million) currently indexed
Forums (tens of thousands)
Online mainstream news (over 20 thousand)
Top rich media sites; video/photo (over 450)
Microblogging
LinkedIn Answer
Comment Tracking
Comment, views, engagement, topical in-bound links
De.licio.us bookmarks, Digg votes
Twitter metrics, forum thread size
Compete.com site traffic metrics
Users can setup topics to track and can be viewing & analyzing results in a matter of a couple of minutes
Date delivered to the dashboard in Real Time as it is discovered and indexed
Configurable, transparent influence model
Support for 10 languages including complex character languages: English, Spanish, French, Italian, German, Japanese, simplified Chinese, Korean, Russian, Finnish, with more to come
Keywords, content and sources.
Ability to easily filter content by language and country of origin.

Analyze
Go beyond media monitoring for marketing campaign effectiveness
To extract ACTIONABLE FACTS
18+ years of natural language processing experience in “reading” documents

Mountains of Text Become Actionable

H1N1 Analysis
With Attensity, it becomes possible to mine Twitter for all emerging instances of sickness, hospitalization, and positive/negative testing, related to H1N1 or other emerging diseases. Can be utilized for trending and prediction of impending outbreak.
Mined Twitter for data using web crawling technology
102+ queries related to disease, symptoms, and actions (checked
into Dr. Office / Taking my child to the hospital)
14K results in a 4 hr period
Utilized Attensity to obtain a subset of valuable results (~3K)
Utilized Attensity to categorize results, such as “instances of
hospitalization, instances of emerging sickness”
Utilized Attensity to automatically obtain further information, such as
symptoms, host of disease, and test results.

H1N1 Analysis
Dealing with a subset of ~3K of results

Instances of Sickness
Top Hosts
Top Symptoms

Instances of Symptoms
Top Hosts
Reported Symptoms
Top symptoms where host
Is a youth

Instances of Hospitalization
Top Symptoms
on Instances of
Hospitalization

Instances of Positive/Negative Test
Flu Test Results

H1N1 Analysis
Where are we going with this?
Utilize Hadoop for massive scalability
Pull down twitter data in real-time
Utilize time-series for predictive analytics
Mine location information from bio for particular hosts
Visualization, browsability and search provided by COTS
tools that integrate with Lucene or OWL
Hunt for new corpora, new public health challenges
This is how the Big Four do Big Data (Google, Amazon, Yahoo, eBay)

Eunice Zachry Hillezachryhill@attensity.comCall 703-795-3230Follow us on Twitter @attensity

where you tweet
When Twitter Means Business

What is TwAitter?
Twitter Business Tools
One of the "5 Top Twitter Applications for Business Users"
Organized Tweeting
Team Workflow
“

Twitter for Business / Government…Challenges
Pulling a conversation from the noise
Time management
Controlling the message you send
Listening

Twitter for Business / GovernmentSolutions
Twaitter
Team workflow
Saved searches and statistics
Scheduling
Grouping people you follow
Translation

What are you Twaitting for?
Please stop by our table for more information and a demonstration
http://www.twAitter.com

TweetFeel Biz monitors, trends and compares “Twitter” conversations about brands.
What is ?

What makes Tweetfeel Biz different?
Phrase-Level Sentiment Designed for Twitter
Positively and Negatively Balanced
No Data Puking
YOU Create the Story

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TWTRCON DC 09: Attensity, TwAitter, Tweet Feel Biz, PeopleBrowsr

by The Realtime Report on Oct 25, 2009

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TWTRCON DC 09: Attensity, TwAitter, Tweet Feel Biz, PeopleBrowsr — Presentation Transcript

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