TWTRCON SF 10 Real Time Tools: Tap 11

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Real Time Tools Mini Session delivered by
Adam Zbar, CEO, Tap11, at TWTRCON SF 10 on Nov. 18, 2010

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TWTRCON SF 10 Real Time Tools: Tap 11

  1. 1. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Real Time Tools Mini Session • Adam Zbar, CEO, Tap11 | @tap11
  2. 2. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Thank You to Our Sponsors ANCHOR SPONSORS EXHIBITOR PLATINUM SPONSORS SILVER SPONSORS BOOTSTRAP SPONSORS Please visit our Sponsors and Exhibitors during the breaks!
  3. 3. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Thank You to Our Partners RESEARCH PARTNER COMMUNICATIONS PARTNER MIX TWEET PARTNER NON-PROFIT PARTNER ASSOCIATION PARTNERS MEDIA AND OUTREACH PARTNERS
  4. 4. Tap11 Twitter Business Intelligence ™
  5. 5. The Real-Time IntelligenceThe Real-Time Intelligence Service To Monitor, Engage,Service To Monitor, Engage, & Grow Your Audience& Grow Your Audience 5
  6. 6. • Twitter Selects As Top 6 App @ Chirp Judges View As “Omniture of Real-Time Web” • 500+ Major Brands & Marketers in Trial Top Online, Consumer, Media, Retail, Finance, Travel, Beverage, PR, and Marketing Firms • Award-Winning Enterprise Team & Platform Team Built Largest US Mobile Media Service Webby, Best Mobile Social Site • Strong Business Model Enterprise, Pro, & Buzz Subscriptions 6 Company Overview
  7. 7. 7 Case Study: Conference Buzz A Las Vegas Hotel hosted a major conference and asked the questions: How much buzz did the conference, hotel, and hotel properties generate? How much buzz did the conference, hotel, and hotel properties generate? Who were the key influencers?Who were the key influencers? What were the key topics, blogs, & articles?What were the key topics, blogs, & articles? How did the tweet campaign impact buzz?How did the tweet campaign impact buzz?
  8. 8. Real-Time Buzz & Influencers Conf. Conference Conference ConferenceConference Conference Conference Conference Conference
  9. 9. 9 Real-Time Buzz & Link Analysis LV Hotel LV Hotel LV Hotel LV Hotel LV Hotel LV Hotel LV Hotel LV Hotel Article A Article B Article D Article C LV Hotel LV Hotel LV Hotel LV Hotel LV Hotel LV Hotel LV Hotel LV Hotel
  10. 10. 10 Tweet Campaign Analytics LV Hotel LV Hotel LV Hotel LV Hotel Property A Property B LV Hotel LV Hotel LV Hotel
  11. 11. Tweet Impact on Buzz Property A Property A Property A Property A Property A Property A LV Hotel Property A LV Hotel
  12. 12. Real-Time Buzz Comparison Property A Property B
  13. 13. Zoom Out: Account-Level Stats LV Hotel
  14. 14. 14 Conclusion Real-time intelligence campaigns can help brands: 1)Monitor buzz around events in real-time 2)Discover and engage key influencers 3)Determine popular topics, blogs, & articles 4)Define and implement effective tweet campaigns Real-time intelligence campaigns can help brands: 1)Monitor buzz around events in real-time 2)Discover and engage key influencers 3)Determine popular topics, blogs, & articles 4)Define and implement effective tweet campaigns
  15. 15. • Join Tap11 Private Trial Program – 500+ major brands and marketing partners – 30 day free trial! 15 Request Free Trial @ Tap11.com Thank You!

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