TWTRCON NY 10 Real-Time Tools: Tap11 | Adam Zbar

@twtrcon#twtrcontwtrcon.comsocialmediaatwork.com

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Real Time Tools Mini Session
Adam Zbar, CEO, Tap11 | @zman47 | @tap11

™
Tap11
Twitter Business Intelligence

What Is Tap11
The Real-Time Intelligence Service To Monitor, Engage, & Grow Your Audience
5

Company Overview
Twitter Selects As Top 6 App @ Chirp Judges View As “Omniture of Real-Time Web”
500+ Major Brands & Marketers in TrialTop Online, Consumer, Media, Retail, Finance, Travel, Beverage, PR, and Marketing Firms
Award-Winning Enterprise Team & PlatformTeam Built Largest US Mobile Media Service Webby, Best Mobile Social Site
Strong Business ModelEnterprise, Pro, & Buzz Subscriptions
6

Monitor conversations with real-time analytics
http://tap11.com/goldmansachs
1 HR 1DAY 1WK 1M 3M
2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59
7

Discover conversation buzz influencers & topics
Goldman Sachs
Term: Goldman
3.2K
3.1K
3.0K
2.9K
2.8K
2.7K
2.5K
2:30 2:31 2:32 2:33 2:34 2:35 2:36 2:37 2:38 2:39 2:40 2:41 2:42 2:43 2:44 2:45 2:46 2:47 2:48 2:49 2:50 2:51 2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59
Last 30 mins
Term: Goldman Sachs
3.2K
3.1K
3.0K
2.9K
2.8K
2.7K
2.5K
Bonus, 3773 Hits
Can someone give me a good reason that we haven’t burned Goldman Sachs to the ground yet?
18 minutes ago via Tap11
@johnjohn
John Yin
Shanghai
Convict, 3401 Hits
Senate, 2947 Hits
@emmaelelizabeth
Emma Elizabeth
San Francisco
SEIU is trashing one of our Gr*inch nominees: Goldman Sachs exec comp still obscene.
22 minutes ago via web
Oversight, 2887 Hits
2:30 2:31 2:32 2:33 2:34 2:35 2:36 2:37 2:38 2:39 2:40 2:41 2:42 2:43 2:44 2:45 2:46 2:47 2:48 2:49 2:50 2:51 2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59

Get alerts and continue conversations
on-the-go
9

Post text, link, picture, or video update
10

Media Views (77,623 total)
5,000
4,000
3,000
Goldman Sachs: Goldman CEO
explains new executive comp
system – stock vs. cash bonus
by Goldman Sachs, Mar 26, 77,623 views
volume 8
New York Fed 'Very Sensitive' on AIG, E-Mail
Says – Business Week:
http://bit.ly/8Sfq5U#goldmansachs
by Goldman Sachs, Mar 26, 21,234 link clicks
volume 5
2,000
1,000
Calendar Of Investment-Grade Debt:
KfW 10-Year Bond – FOXBusiness
http://bit.ly/4MKHh4#goldmansachs
volume 4
Retweets (324 total)
A Popular Financial ETF Will Be Put to
the Test - Wall Street Journal
http://bit.ly/8c4QZD#goldmansachs
volume 5
Banks pledge aid to help Haiti relief
effort - Financial Times
http://bit.ly/6fpyWE#goldmansachs
volume 8
Measure impact of each update
My Tweets
11

Measure Tweet Impact – Volume™
Vector based algorithmComponents include link stats, Twitter stats, media metrics, and more
Measures tweet impact Overall engagement score
Predictive Resonance Best time of day to Tweet for reach, engagement, & virality
12

Zoom out to see full dashboard of statistics
13

Thank You
Join Tap11 Private Trial Program
500+ major brands and marketing partners
30 day free trial!
Request Free Trial @ Tap11.com
14

@twtrcon#twtrcontwtrcon.comsocialmediaatwork.com

TWTRCON NY 10 Real-Time Tools: Tap11 | Adam Zbar

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TWTRCON NY 10 Real-Time Tools: Tap11 | Adam Zbar Presentation Transcript

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