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TWTRCON NY 10 Real-Time Tools: Tap11 | Adam Zbar
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TWTRCON NY 10 Real-Time Tools: Tap11 | Adam Zbar

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  • 1. @twtrcon#twtrcontwtrcon.comsocialmediaatwork.com
  • 2. Thank You to Our Sponsors
    ANCHOR SPONSORS
    PLATINUM SPONSORS
    RESEARCH SPONSOR
    RECEPTION SPONSOR
    GOLD SPONSORS
    SILVER SPONSORS
    Please visit our sponsors and exhibitors during the breaks!
  • 3. Real Time Tools Mini Session
    Adam Zbar, CEO, Tap11 | @zman47 | @tap11
  • 4.
    Tap11
    Twitter Business Intelligence
  • 5. What Is Tap11
    The Real-Time Intelligence Service To Monitor, Engage, & Grow Your Audience
    5
  • 6. Company Overview
    • Twitter Selects As Top 6 App @ Chirp Judges View As “Omniture of Real-Time Web”
    • 7. 500+ Major Brands & Marketers in TrialTop Online, Consumer, Media, Retail, Finance, Travel, Beverage, PR, and Marketing Firms
    • 8. Award-Winning Enterprise Team & PlatformTeam Built Largest US Mobile Media Service Webby, Best Mobile Social Site
    • 9. Strong Business ModelEnterprise, Pro, & Buzz Subscriptions
    6
  • 10. Monitor conversations with real-time analytics
    http://tap11.com/goldmansachs
    1 HR 1DAY 1WK 1M 3M
    2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59
    7
  • 11. Discover conversation buzz influencers & topics
    http://tap11.com/goldmansachs
    Goldman Sachs
    Term: Goldman
    3.2K
    3.1K
    3.0K
    2.9K
    2.8K
    2.7K
    2.5K
    2:30 2:31 2:32 2:33 2:34 2:35 2:36 2:37 2:38 2:39 2:40 2:41 2:42 2:43 2:44 2:45 2:46 2:47 2:48 2:49 2:50 2:51 2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59
    Last 30 mins
    Term: Goldman Sachs
    3.2K
    3.1K
    3.0K
    2.9K
    2.8K
    2.7K
    2.5K
    Bonus, 3773 Hits
    Can someone give me a good reason that we haven’t burned Goldman Sachs to the ground yet?
    18 minutes ago via Tap11
    @johnjohn
    John Yin
    Shanghai
    Convict, 3401 Hits
    Senate, 2947 Hits
    @emmaelelizabeth
    Emma Elizabeth
    San Francisco
    SEIU is trashing one of our Gr*inch nominees: Goldman Sachs exec comp still obscene.
    22 minutes ago via web
    Oversight, 2887 Hits
    2:30 2:31 2:32 2:33 2:34 2:35 2:36 2:37 2:38 2:39 2:40 2:41 2:42 2:43 2:44 2:45 2:46 2:47 2:48 2:49 2:50 2:51 2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59
  • 12. Get alerts and continue conversations
    on-the-go
    9
  • 13. Post text, link, picture, or video update
    http://tap11.com/goldmansachs
    10
  • 14. Media Views (77,623 total)
    5,000
    4,000
    3,000
    Goldman Sachs: Goldman CEO
    explains new executive comp
    system – stock vs. cash bonus
    by Goldman Sachs, Mar 26, 77,623 views
    volume 8
    New York Fed 'Very Sensitive' on AIG, E-Mail
    Says – Business Week:
    http://bit.ly/8Sfq5U#goldmansachs
    by Goldman Sachs, Mar 26, 21,234 link clicks
    volume 5
    2,000
    1,000
    Calendar Of Investment-Grade Debt:
    KfW 10-Year Bond – FOXBusiness
    http://bit.ly/4MKHh4#goldmansachs
    by Goldman Sachs, Mar 26, 15,212 link clicks
    volume 4
    Retweets (324 total)
    A Popular Financial ETF Will Be Put to
    the Test - Wall Street Journal
    http://bit.ly/8c4QZD#goldmansachs
    by Goldman Sachs, Mar 26, 18,713 link clicks
    volume 5
    Banks pledge aid to help Haiti relief
    effort - Financial Times
    http://bit.ly/6fpyWE#goldmansachs
    by Goldman Sachs, Mar 26, 31,223 link clicks
    volume 8
    Measure impact of each update
    http://tap11.com/goldmansachs
    My Tweets
    11
  • 15. Measure Tweet Impact – Volume™
    • Vector based algorithmComponents include link stats, Twitter stats, media metrics, and more
    • 16. Measures tweet impact Overall engagement score
    • 17. Predictive Resonance Best time of day to Tweet for reach, engagement, & virality
    12
  • 18. Zoom out to see full dashboard of statistics
    http://tap11.com/goldmansachs
    13
  • 19. Thank You
    Join Tap11 Private Trial Program
    500+ major brands and marketing partners
    30 day free trial!
    Request Free Trial @ Tap11.com
    14
  • 20. @twtrcon#twtrcontwtrcon.comsocialmediaatwork.com