TWTRCON NY 10 Real-Time Tools: StrongMail | Michele DoylePresentation Transcript
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Real Time Tools Mini Session Michele Doyle, Senior Director, Emerging Media, StrongMail Systems | @micheledoyle | @StrongMail
StrongMail’s Social Direct June 14th, 2010
Social Media Clients Over 500 CustomersSocial Media Clients Email Marketing Clients
StrongMail Social Direct is a centralized campaign management application for the professional social media marketer that enables you to:
Launch direct-response campaigns to Facebook and Twitter
Reach and identify who your brand influencers are across these social networks
Analyze and track campaign performance on a post or campaign level all the way through to the conversion so you can truly understand the business impact of your social media efforts
Listen and engage your social media audience in conversations to accurately follow and guide your brand awareness and effectiveness
Proprietary and Confidential | 6 StrongMail Social DirectTake a Measurable Approach to Social Media
StrongMail Social Direct Proprietary and Confidential | 7
Evaluate Social Impact Proprietary and Confidential | 8
Detailed Campaign Performance Proprietary and Confidential | 9
Trend Topics and Understand Causes of Growth and Loss Proprietary and Confidential | 10
Conversation Management – Workspaces The Workspace portion of Social Direct allows you to see all the social media activity happening right now, in real-time.
Use multiple columns to follow different activity
You can view all of the messages you have exchanged with others in the form of threaded conversations, get a real-time stream of posts from friends, lists or people you follow, or run a continuous search so you don't miss anything about important topics.
Use multiple workspaces to stay organized
Each of your workspaces can contain up to 10 columns that you can organize in whichever way you choose. For example, you could create workspace focusing on posts from competitors, another to manage conversations, and yet another to monitor buzz around your latest campaign.
Spontaneously post or assign to existing campaigns
Easily post new messages from any of your profiles in one simple steps. For added convenience, you can even add these posts to your existing campaigns in one click. Proprietary and Confidential | 11
Conversation Management – Create A Workspace Proprietary and Confidential | 12
Conversation Management – Multiple Workspaces Proprietary and Confidential | 13
Why StrongMail Social Direct? StrongMail is a stable, well funded, profitable company. Social Direct is a comprehensive, integrated platform for social media marketers – not a series of point solutions. Product enhancements are released every 2 weeks on an agile development cycle, which means new innovations will reach your hands at the speed that social media evolves. Social Direct allows you to LAUCH, REACH, IDENTIFY, ANALYZE, TRACK, LISTEN and ENGAGE.