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TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle
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TWTRCON NY 10 Real-Time Tools: StrongMail | Michele Doyle

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  • StrongMail has created Social Studio to address this gap in the market, a professional campaign management application for the social media marketer. Given our direct marketing heritage, we’ve taken a slightly different approach to social media marketing. Whereas existing measurement solutions focus on what are traditionally advertising type metrics such as awareness and impressions, we’ve created a platform the enables marketers to: launch campaigns into social mediareach and indentify who your brand influencers are across these social channels…and analyze and track performance through to the conversion, so you can truly understand the business impact of your social media efforts.
  • Transcript

    • 1. @twtrcon#twtrcontwtrcon.comsocialmediaatwork.com<br />
    • 2. Thank You to Our Sponsors<br />ANCHOR SPONSORS<br />PLATINUM SPONSORS<br />RESEARCH SPONSOR<br />RECEPTION SPONSOR<br />GOLD SPONSORS<br />SILVER SPONSORS<br />Please visit our sponsors and exhibitors during the breaks!<br />
    • 3. Real Time Tools Mini Session<br />Michele Doyle, Senior Director, Emerging Media, StrongMail Systems | @micheledoyle | @StrongMail<br />
    • 4. StrongMail’s Social Direct<br />June 14th, 2010<br />
    • 5. Social Media Clients<br />Over 500 CustomersSocial Media Clients<br />Email Marketing Clients<br />
    • 6. StrongMail Social Direct is a centralized campaign management application for the professional social media marketer that enables you to:<br /><ul><li>Launch direct-response campaigns to Facebook and Twitter
    • 7. Reach and identify who your brand influencers are across these social networks
    • 8. Analyze and track campaign performance on a post or campaign level all the way through to the conversion so you can truly understand the business impact of your social media efforts
    • 9. Listen and engage your social media audience in conversations to accurately follow and guide your brand awareness and effectiveness</li></ul>Proprietary and Confidential | <br />6<br />StrongMail Social DirectTake a Measurable Approach to Social Media<br />
    • 10. StrongMail Social Direct<br />Proprietary and Confidential | <br />7<br />
    • 11. Evaluate Social Impact<br />Proprietary and Confidential | <br />8<br />
    • 12. Detailed Campaign Performance<br />Proprietary and Confidential | <br />9<br />
    • 13. Trend Topics and Understand Causes of Growth and Loss<br />Proprietary and Confidential | <br />10<br />
    • 14. Conversation Management – Workspaces<br />The Workspace portion of Social Direct allows you to see all the social media activity happening right now, in real-time.<br /><ul><li>Use multiple columns to follow different activity</li></ul>You can view all of the messages you have exchanged with others in the form of threaded conversations, get a real-time stream of posts from friends, lists or people you follow, or run a continuous search so you don't miss anything about important topics.<br /><ul><li>Use multiple workspaces to stay organized</li></ul>Each of your workspaces can contain up to 10 columns that you can organize in whichever way you choose. For example, you could create workspace focusing on posts from competitors, another to manage conversations, and yet another to monitor buzz around your latest campaign.<br /><ul><li>Spontaneously post or assign to existing campaigns</li></ul>Easily post new messages from any of your profiles in one simple steps. For added convenience, you can even add these posts to your existing campaigns in one click.<br />Proprietary and Confidential | <br />11<br />
    • 15. Conversation Management – Create A Workspace<br />Proprietary and Confidential | <br />12<br />
    • 16. Conversation Management – Multiple Workspaces<br />Proprietary and Confidential | <br />13<br />
    • 17. Conversation Management – Add Workspace Columns<br />Proprietary and Confidential | <br />14<br />
    • 18. Conversation Management – Start listening & conversing<br />Proprietary and Confidential | <br />15<br />
    • 19. Why StrongMail Social Direct?<br />StrongMail is a stable, well funded, profitable company.<br />Social Direct is a comprehensive, integrated platform for social media marketers – not a series of point solutions.<br />Product enhancements are released every 2 weeks on an agile development cycle, which means new innovations will reach your hands at the speed that social media evolves.<br />Social Direct allows you to LAUCH, REACH, IDENTIFY, ANALYZE, TRACK, LISTEN and ENGAGE.<br />
    • 20. Thank you!<br />Michele Doyle<br />Sr. Director, Emerging Media<br />(650) 421-7108<br />mdoyle@strongmail.comTwitter: @micheledoyle<br />

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