We are here…✚The Story✚How we did it✚10 Steps✚Resources✚Social Media Maturity✚Results
Where are we going? Ad hoc Engaged Structured Managed Optimized - No Management - No budget - No structure - No resources - Executive - Experimentation awareness - Some management engagement - Pilot programs - Part time resources - Dedicated budget - Management responsibility - Formal campaigns - Formal Roles - Formal Metrics - Executive sponsorship - Daily Management - Program office - Professional staff - Well defined roles - Requirements drivenFrom Dachis Group and CMMI
Developing Internal Structure and SupportFrom To DoAd hoc Engaged Top-down champion Make guidelines Select free tool Monitor* Select trial group ObjectivesEngaged Structured Create a budget Select a manager Develop formal roles Measure targets Active campaignsStructured Managed Report to management Dedicate daily management Dedicate staff Coordinate departmentsManaged Optimized Center of excellence Multi-channel campaigns Decide by data
✚Top down support✚Guidelines✚Objectives first✚Start!