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Building Higher Education Brands with YouTube
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Building Higher Education Brands with YouTube

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http://www.twgplus.com/blog - This webinar covers social media branding concepts, samples and important techniques for building your institution's brand with YouTube.

http://www.twgplus.com/blog - This webinar covers social media branding concepts, samples and important techniques for building your institution's brand with YouTube.


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  • http://bit.ly/qMgN5K
  • http://www.flickr.com/photos/25850415@N02/3845567688/
  • http://www.flickr.com/photos/ceardach/4549876293/sizes/l/in/photostream/
  • http://www.flickr.com/photos/sepblog/3676361977/sizes/m/in/photostream/
  • PEOPLE DON’T COMMUNICATE WITHCONTENT MARKETINGMOBILEVIDEOBLOGSTWEETShttp://www.flickr.com/photos/fuzzy/6863046/sizes/l/in/photostream/
  • http://www.youtube.com/watch?v=xSvOYGoHbzo&feature=player_embeddedhttp://belieber.files.wordpress.com/2011/08/2011-va-earthquake-we-will-rebuild-east-coast-damage.jpg
  • http://www.flickr.com/photos/elsie/4870007440/http://www.flickr.com/photos/alancleaver/4103405016/sizes/o/in/photostream/
  • ACTIONS ARE YOUR MESSAGECONTROL SAYS YOU DON’T TRUST YOUR STUDENTShttp://www.flickr.com/photos/alancleaver/4103405016/sizes/o/in/photostream/
  • ITMARKETINGSTUDENTSSTUDENT FILMMAKERS/FACULTYhttp://www.flickr.com/photos/78428166@N00/6071131709/sizes/l/in/photostream/
  • http://socialmediagovernance.com/policies.phphttp://www.umktg.txstate.edu/services/socialmedia/socialmedia_policy.html
  • Pre-productionProductionPost production
  • PARENTSSTUDENTSALUMNIFACULTYPROSPECTIVES
  • TIMELINESS – EMORY PLANET OF THE APES http://bit.ly/qdbsKkSTUDENT – DUB BOSTON http://bit.ly/nNWcohFACULTY- TBIRD http://bit.ly/n2fFVP vs Oberlin - http://www.youtube.com/watch?v=FAwqbEsCfsIFUN - TEXAS STATE http://bit.ly/oq80gh ASU - http://www.youtube.com/user/ArizonaStudentUnions#g/c/3D38614FF4638CC1http://www.flickr.com/photos/carmichaellibrary/4349309582/sizes/o/in/photostream/Youtubehttp://bit.ly/pS7zgM
  • EMORY PLANET OF THE APES http://bit.ly/qdbsKkSWT - FUN - TEXAS STATE http://bit.ly/oq80ghhttp://www.flickr.com/photos/donabelandewen/3778471691/sizes/l/in/photostream/
  • 1:305:00
  • STUDENT – DUB BOSTON http://bit.ly/nNWcohPRE PRODUCTION LITTLE CAMERAS MEAN A LOT OF FOOTAGESTORYBOARDhttp://www.flickr.com/photos/319/2563658813/sizes/z/in/photostream/
  • FILE NAMETITLEDESCRIPTIONVIDEO SITEMAP UPLOADWWW.REELSEO.COM
  • NEWSLETTERSYOUR STUDENTSTWITTER FACEBOOKBLOGSFACULTY
  • 17 THINGS
  • http://bit.ly/qMgN5K
  • Transcript

    • 1. USING YOUTUBE TO BUILD YOUR BRAND
    • 2. LET’S GET STARTED
      @TALMADGE / @TWGPLUS
      BLOG VIA EMAIL
      TAL.BOYD@TWGPLUS.COM
    • 3. AGENDA
      SOCIAL MEDIA UPDATES
      YOUTUBE
      RESOURCES AND IDEAS
    • 4. ORGANIZATIONAL
      CONSIDERATIONS
    • 5.
    • 6. PEOPLE DON’T LIKE TO
      COMMUNICATE THROUGH MEMOS
    • 7. EVERYONE IS A
      CONTENT CREATOR
    • 8. WE COMMUNICATE AT
      THE SPEED OF UPLOAD
    • 9. THERE IS A MYTH
      OF CONTROL
    • 10. CONTROL IS
      NOT MONITORING
    • 11. WHO IS
      IN CHARGE?
    • 12. WHAT ARE
      YOUR GUIDELINES?
    • 13. TECHNICAL CONSIDERATIONS
    • 14. THE VIDEO PROCESS
    • 15. WHO IS YOUR AUDIENCE?
    • 16. CONTENT?
    • 17. TIMELINESS
    • 18. HOW LONG?
    • 19. PLAN
    • 20. VIDEO SEO
    • 21. AWARENESS
    • 22. PRODUCTION TOOLS
    • 23. RESOURCES
    • 24. YOUTUBE
      YOUTUBE EDU - http://bit.ly/pS7zgM
      YOUTUBE PARTNER PROGRAM http://bit.ly/o8umiM
      PRODUCTION
      17 ESSENTIAL TOOLS
      VIDEO SEO AND VIRAL
      REEL SEO http://bit.ly/n7q9j7
      http://viralvideochart.unrulymedia.com/
      MONITORING TOOLS
      Socialmention.com
      POLICIES
      http://socialmediagovernance.com/policies.php
    • 25. LET’S KEEP TALKING
      @TALMADGE/@TWGPLUS
      BLOG VIA EMAIL
      TAL.BOYD@TWGPLUS.COM