Building Higher Education Brands with YouTube

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http://www.twgplus.com/blog - This webinar covers social media branding concepts, samples and important techniques for building your institution's brand with YouTube.

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  • http://bit.ly/qMgN5K
  • http://www.flickr.com/photos/25850415@N02/3845567688/
  • http://www.flickr.com/photos/ceardach/4549876293/sizes/l/in/photostream/
  • http://www.flickr.com/photos/sepblog/3676361977/sizes/m/in/photostream/
  • PEOPLE DON’T COMMUNICATE WITHCONTENT MARKETINGMOBILEVIDEOBLOGSTWEETShttp://www.flickr.com/photos/fuzzy/6863046/sizes/l/in/photostream/
  • http://www.youtube.com/watch?v=xSvOYGoHbzo&feature=player_embeddedhttp://belieber.files.wordpress.com/2011/08/2011-va-earthquake-we-will-rebuild-east-coast-damage.jpg
  • http://www.flickr.com/photos/elsie/4870007440/http://www.flickr.com/photos/alancleaver/4103405016/sizes/o/in/photostream/
  • ACTIONS ARE YOUR MESSAGECONTROL SAYS YOU DON’T TRUST YOUR STUDENTShttp://www.flickr.com/photos/alancleaver/4103405016/sizes/o/in/photostream/
  • ITMARKETINGSTUDENTSSTUDENT FILMMAKERS/FACULTYhttp://www.flickr.com/photos/78428166@N00/6071131709/sizes/l/in/photostream/
  • http://socialmediagovernance.com/policies.phphttp://www.umktg.txstate.edu/services/socialmedia/socialmedia_policy.html
  • Pre-productionProductionPost production
  • PARENTSSTUDENTSALUMNIFACULTYPROSPECTIVES
  • TIMELINESS – EMORY PLANET OF THE APES http://bit.ly/qdbsKkSTUDENT – DUB BOSTON http://bit.ly/nNWcohFACULTY- TBIRD http://bit.ly/n2fFVP vs Oberlin - http://www.youtube.com/watch?v=FAwqbEsCfsIFUN - TEXAS STATE http://bit.ly/oq80gh ASU - http://www.youtube.com/user/ArizonaStudentUnions#g/c/3D38614FF4638CC1http://www.flickr.com/photos/carmichaellibrary/4349309582/sizes/o/in/photostream/Youtubehttp://bit.ly/pS7zgM
  • EMORY PLANET OF THE APES http://bit.ly/qdbsKkSWT - FUN - TEXAS STATE http://bit.ly/oq80ghhttp://www.flickr.com/photos/donabelandewen/3778471691/sizes/l/in/photostream/
  • 1:305:00
  • STUDENT – DUB BOSTON http://bit.ly/nNWcohPRE PRODUCTION LITTLE CAMERAS MEAN A LOT OF FOOTAGESTORYBOARDhttp://www.flickr.com/photos/319/2563658813/sizes/z/in/photostream/
  • FILE NAMETITLEDESCRIPTIONVIDEO SITEMAP UPLOADWWW.REELSEO.COM
  • NEWSLETTERSYOUR STUDENTSTWITTER FACEBOOKBLOGSFACULTY
  • 17 THINGS
  • http://bit.ly/qMgN5K
  • Building Higher Education Brands with YouTube

    1. 1. USING YOUTUBE TO BUILD YOUR BRAND<br />
    2. 2. LET’S GET STARTED<br />@TALMADGE / @TWGPLUS<br />BLOG VIA EMAIL<br />TAL.BOYD@TWGPLUS.COM<br />
    3. 3. AGENDA<br />SOCIAL MEDIA UPDATES<br />YOUTUBE<br />RESOURCES AND IDEAS<br />
    4. 4. ORGANIZATIONAL <br />CONSIDERATIONS<br />
    5. 5.
    6. 6. PEOPLE DON’T LIKE TO <br />COMMUNICATE THROUGH MEMOS<br />
    7. 7. EVERYONE IS A <br />CONTENT CREATOR<br />
    8. 8. WE COMMUNICATE AT <br />THE SPEED OF UPLOAD<br />
    9. 9. THERE IS A MYTH <br />OF CONTROL<br />
    10. 10. CONTROL IS <br />NOT MONITORING<br />
    11. 11. WHO IS <br />IN CHARGE?<br />
    12. 12. WHAT ARE <br />YOUR GUIDELINES?<br />
    13. 13. TECHNICAL CONSIDERATIONS<br />
    14. 14. THE VIDEO PROCESS<br />
    15. 15. WHO IS YOUR AUDIENCE?<br />
    16. 16. CONTENT?<br />
    17. 17. TIMELINESS <br />
    18. 18. HOW LONG?<br />
    19. 19. PLAN<br />
    20. 20. VIDEO SEO<br />
    21. 21. AWARENESS<br />
    22. 22. PRODUCTION TOOLS<br />
    23. 23. RESOURCES<br />
    24. 24. YOUTUBE<br />YOUTUBE EDU - http://bit.ly/pS7zgM<br />YOUTUBE PARTNER PROGRAM http://bit.ly/o8umiM<br />PRODUCTION<br />17 ESSENTIAL TOOLS<br />VIDEO SEO AND VIRAL<br />REEL SEO http://bit.ly/n7q9j7<br />http://viralvideochart.unrulymedia.com/<br />MONITORING TOOLS <br />Socialmention.com<br />POLICIES<br />http://socialmediagovernance.com/policies.php<br />
    25. 25. LET’S KEEP TALKING<br />@TALMADGE/@TWGPLUS<br />BLOG VIA EMAIL<br />TAL.BOYD@TWGPLUS.COM<br />

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