Best Practices in Senior Search for Higher Education

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This is the slide deck from our Social Media Social Hour on Senior Search and how to effectively plan and execute a campaign. Presented by Dale Gaubatz and TWG Plus (http://www.twgplus.com) (@twgplus)

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Best Practices in Senior Search for Higher Education

  1. 1. Best Practices in Senior Search<br />
  2. 2. @twgplus<br />
  3. 3. Why use Senior Search?<br />
  4. 4. Senior Search is for everyone.<br />
  5. 5. Use the right list for the right <br />campaign.<br />
  6. 6. Time your campaign with your <br />students’ actions.<br />
  7. 7. Create goals for your campaign.<br />
  8. 8. Integrate all of<br /> your channels.<br />
  9. 9. Prepare for the mobile user.<br />
  10. 10. Questions?<br />
  11. 11. Image Attribution<br />List: http://www.flickr.com/photos/robindegrassi/7135489/sizes/o/in/photostream/<br />Why: http://www.flickr.com/photos/horiavarlan/4273168957/sizes/o/in/photostream/<br />Timing: http://www.flickr.com/photos/fake_eyes/342753247/<br />Goals: http://www.flickr.com/photos/americanistadechiapas/5480502341/sizes/l/in/photostream/<br />Integrate: http://www.flickr.com/photos/ethanhein/4901885229/sizes/o/in/photostream/<br />Mobile: http://www.flickr.com/photos/bexross/2128168802/sizes/o/in/photostream<br />/<br />Questions: http://www.flickr.com/photos/pezz/447411079/sizes/l/in/photostream/<br />
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