Best Practices in Senior Search for Higher Education

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This is the slide deck from our Social Media Social Hour on Senior Search and how to effectively plan and execute a campaign. Presented by Dale Gaubatz and TWG Plus (http://www.twgplus.com) (@twgplus)

This is the slide deck from our Social Media Social Hour on Senior Search and how to effectively plan and execute a campaign. Presented by Dale Gaubatz and TWG Plus (http://www.twgplus.com) (@twgplus)

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Transcript

  • 1. Best Practices in Senior Search
  • 2. @twgplus
  • 3. Why use Senior Search?
  • 4. Senior Search is for everyone.
  • 5. Use the right list for the right
    campaign.
  • 6. Time your campaign with your
    students’ actions.
  • 7. Create goals for your campaign.
  • 8. Integrate all of
    your channels.
  • 9. Prepare for the mobile user.
  • 10. Questions?
  • 11. Image Attribution
    List: http://www.flickr.com/photos/robindegrassi/7135489/sizes/o/in/photostream/
    Why: http://www.flickr.com/photos/horiavarlan/4273168957/sizes/o/in/photostream/
    Timing: http://www.flickr.com/photos/fake_eyes/342753247/
    Goals: http://www.flickr.com/photos/americanistadechiapas/5480502341/sizes/l/in/photostream/
    Integrate: http://www.flickr.com/photos/ethanhein/4901885229/sizes/o/in/photostream/
    Mobile: http://www.flickr.com/photos/bexross/2128168802/sizes/o/in/photostream
    /
    Questions: http://www.flickr.com/photos/pezz/447411079/sizes/l/in/photostream/