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7 Insights from NACAC that You Can't Live Without
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7 Insights from NACAC that You Can't Live Without

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Transcript

  • 1.
    • Insights From NACAC
  • 2. Your Hosts…
  • 3.
    • Social Media
    • Yield Strategies
    • Streamlining Search
    • Print And Recruitment
    • Communication Audits
    • Data And What To Do
    What We’ll Talk About…
  • 4. Social Media And Prospect Development
  • 5. Social Media And Prospect Development
    • Tools Serve Strategy
    • Distribute and Empower
    • Use SMART Metrics
    • Reach Out!
  • 6. 5 Reasons You Need To Have A Yield Strategy
  • 7. 5 Reasons You Need To Have A Yield Strategy
    • Not many other schools do!
    • Marketing does not stop after acceptance
    • Focus group feedback from parents and students
    • Opportunity to connect students
    • Narrow focus, huge ROI
  • 8. Streamlining Your Search Marketing Efforts
  • 9. Streamlining Your Search Marketing Efforts
    • Offer numerous ways to respond
    • Timely mix of messages between print, email and interactive
    • Visit driven a necessity
    • Personalization is key….but not in the subject
    • Drive to respond, don’t distract (QR)
    • Consider different tracks for different prospects
  • 10. The Importance Of Print In Your Recruitment Strategy
  • 11. The Importance Of Print In Your Recruitment Strategy
    • Parents STILL want printed materials
    • Impactful, not boring
    • Cannot replace the value of the viewbook
    • More does not mean more $$
    • Others are pulling back, stay out in front
    • No “kitchen sink” mentality
    • Data supports high response at all stages
  • 12. How A Communication Audit Will Save Your Budget
  • 13. How a Communication Audit Will Save Your Budget
    • Will look at timing
    • Will look at messaging
    • Will look at appropriateness
    • Will “weed out” unnecessary
    • Will incorporate Social media
    • Will better integrate
    • Will allow you to cut back, but still be more impactful
  • 14. Integrated Admissions Marketing
  • 15. Integrated Admissions Marketing
    • Need to see all at once
    • Which medium delivers the best message?
    • Timing is key. Consider immediacy of social
    • Think about message progression. Search to enroll
    • Biggest obstacle…..who handles what?
    • 2 nd biggest obstacle…..all inclusive or each in a vaccum?
  • 16. What Your Enrollment Data Means And How To Use It
  • 17. What Your Enrollment Data Means And How To Use It
    • Predictive Modeling for search
    • Not just about # of inquiries
    • Feeder vs. non-feeder schools (regions)
    • Survey enrolls
  • 18. In Summation….iPads
  • 19. In Summation……iPads
    • Impactful
    • Personalized
    • Abundant
    • Data driven
    • Strategic
  • 20. Q+A