5 Features your NPC Needs

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An outline of the features and functionality you should consider while searching for a Net Price Calculator. Presented by Ross Clurman and TWG Plus (http://www.twgplus.com) (@twgplus)

Published in: Technology, Economy & Finance
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5 Features your NPC Needs

  1. 1. 5 FEATURES YOUR NPC NEEDS Presented by TWG Plus
  2. 2. WHO WE ARERoss ClurmanDirector of MarketingDale GaubatzExecutive Director of Strategic Enrollment ManagementTalmadge BoydDirector of Interactive StrategiesChris McGrathLead Web Developer
  3. 3. THE HEOAOverview –• October 29, 2011 deadline• Use the federally provided template• Develop your own Net Price Calculator• Outsource the development of your Net Price Calculator
  4. 4. THE FEDERAL TEMPLATEOverview –• Complete an online application• Populate some basic tables based on averages• Enter optional caveats and explanations• Download your packaged NPCWhile it is extremely easy to build and use, there are limitations...
  5. 5. FEDERAL LIMITATIONS• Lacks customizations – both to design and functionality• No “help” feature for users• Users cannot save/continue• Institutions do not have the ability to track usage• Highly inaccurate: “A test of the federal template using 145,000 actual dependent and independent students’ financial profiles found that 7 out of 10 students fell outside of the correct Federal Methodology (FM) EFC range, with an average discrepancy of $6,187.”
  6. 6. FIVE FEATURES YOU NEED1. Accuracy2. Customizations – both to look/feel and functionality3. Save and continue4. Ease of use – for end users and for your staff5. Administrative system
  7. 7. ACCURACY• Someone who regularly tests the accuracy of NPC results• Ensure you provide the a good representation of actual costs
  8. 8. CUSTOMIZATIONS – DESIGN• Your NPC is an extension of your brand• Especially important when using a third-party• Seamless transition from your website to the calculator• Reduces reluctance to provide personal information
  9. 9. DESIGN EXAMPLES
  10. 10. CUSTOM FUNCTIONALITY• Multiple-campus cost calculation• Estimate cost for current or future academic year• Integration of merit awards and scholarships• Contact field integration to generate leads
  11. 11. POPULAR CUSTOMIZATIONS• Enter your EFC & skip the calculation steps• Additional academic fields (i.e. “Program of Interest”)• Integration of “Next Steps” on the Results page• Email my results functionality
  12. 12. NEXT STEPS
  13. 13. EMAIL MY RESULTS
  14. 14. SAVE & CONTINUE• Similar to online shopping, it’s frustrating to start over• Provide a unique ID or username/password• Collect optional contact information as a failsafe
  15. 15. UNIQUE USER ID
  16. 16. OPTIONAL CONTACT INFO
  17. 17. EASE OF USE & HELP• Important for both end users (students/parents) and your staff• Easy to use and easy to learn how to manage
  18. 18. EASY FOR END USERS• Pre-populated fields (“Status”)• Detailed explanation of some questions• Calculation worksheets• Contact info for specific questions
  19. 19. DETAILED EXPLANATIONS
  20. 20. CALCULATION WORKSHEET
  21. 21. CONTACT US
  22. 22. EASY FOR STAFF• Clean interface design• A simple Admin System
  23. 23. REPORTING & TRACKING• Who’s using your Net Price Calculator• How often it’s being accessed• Are users completing the NPC• Automatic notifications and reports
  24. 24. USER INFORMATION
  25. 25. DETAILED USER INFO
  26. 26. NOTIFICATIONS
  27. 27. REPORTING
  28. 28. QUESTIONSThank you for your time. Ross Clurman Director of Marketing ross.clurman@twgplus.com (512) 476-7101
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