TWB Position Paper - Semiconductor and SoC Industry


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Position Paper on Value of Technical Publications in the Semicondutor and SoC Industry

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TWB Position Paper - Semiconductor and SoC Industry

  1. 1. Position Paper onValue of Technical Publication in theSemiconductor and SoC Industry
  2. 2. Introduction In this paper we will discuss the importance of TWB – Leading Technical technical publications for the Semiconductor and System-on-Chip (SoC) products, to facilitate the Documentation Outsourcing Company growth, implementation and evolution of Semiconductor and SoC. TWB is a leading technical communication outsourcing company that provides services in Technical publications in the SoC industry include a technical documentation. wide variety of materials such as user guides, solution guides, data sheets, online Help, white TWB is the ideal choice for leading vendors of papers, reference guides, installation manuals, Semiconductor and SoC systems. TWB helps application notes, information document, assembler customers with all their technical documentation guide, conference papers (symposium, workshop and needs TWB’s experience in outsourcing to major conference articles), contributed and published companies drove its position to be a leader in articles, process documents, multimedia library, Technical Documentation. Well trained and technical reference manuals and brochures. experienced employees are the main asset of TWB. The semiconductor industry is growing exponentially with strong demands for a variety of chips catering TWB works closely with client teams located the electronic and computer industry. The need for globally, and assists them in meeting their sleek, light, and portable products that are cost- worldwide product announcements and launch effective has led to the development of SoC devices. deadlines. TWB’s documentation services enable Chip manufacturers are designing complex SoC customers launch their products with world-class devices to meet the global demand. documentation. Despite the rapidly increasing popularity of SoC, the complexity of having tens of a million gates, multiple “Knowledge is people, money, learning, IP cores, and complex on-chip buses and protocols flexibility and competitive advantage. makes quality documentation important to both the Knowledge is more relevant to sustained vendors of SoC and the organizations that purchases business than capital or labor. And yet them. The complex information must be documented in knowledge remains the most neglected asset a simple and comprehensive manner for the end users, of a business. TWB helps you unlock and which necessitates the assistance of technical share your technical knowledge with the documentation specialists in the development of these world.” documents. “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block 1
  3. 3. Semiconductor and SoC – Technical Publication Growth and Penetration of Challenges and solutions Semiconductor Industry The SoCs average growth volume is 31% a year. In Some of the greatest documentation challenges 1999, SoC shipments leaped whopping 116 percent that most companies face today include: i.e. 345 million units from 160 million units (1998). Later, in 2004 it touched 1.3 billion units.  Timely availability of quality documents during product release  Frequently updating the documents for changes in integrated designs  Difficulty in acquiring robust domain knowledge for documenting complex designs To capture the market, companies require system development teams to design better products. At the same time, functionality integration, saving cost and product documentation are very important to improve the market performance. In most cases the integration function of SoC is transferred only through quality documents. Documentation for a new product requires The global and regional markets are expected to working closer with the relevant development grow at Compounded Annual Growth Rate (CAGR) teams. Later, this knowledge is used to provide ranging between 20% and 35% through 2010. Market documentation about functionality, behavior, for SoCs based on Embedded IP is growing at a implementation, and integration into a SoC. CAGR of 29% from 2006 to 2010, while standard cell-based SoCs market is projected to expand at TWB provides structured documentation 21%. solutions that maximize comprehension and ease-of-use. TWB has expertise in working on United States represents the worlds largest SoC complex domains and delivering quality market, worth an estimated US$10.4 billion in documents. TWB provides continuous 2007, as stated in a recent report published by documentation support to update the changes in Global Industry Analysts, Inc. Asia (excluding products. Japan) and Europe are the second and third largest markets respectively. The three regions collectively account for about 80% of the global Benefits SoC market. The market for SoC is set to experience robust Partnering with TWB has extremely benefited growth with increase in demand for high-speed, low many companies in saving costs and producing power consuming chips. professional documentation along with:  Representing complex chip designs in simple documents  Protecting technical and commercial data of newly developed products  Updating and managing documents easilyThe Writers Block 2
  4. 4. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal product knowledge to end users in a comprehensible point. Hence, the style, language, and content must manner. The strategies of communication and levels vary depending on the type of audience being of information vary depending on the type of product addressed. It is because every user has a specific and audience. role in the implementation and usage of the technology. Therefore, it is important that documents be created keeping in mind the role of Providing end users with information about a the person who will use the document. product’s operation and maintenance is critical to the market performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is sufficient to provide the users with quick reference In today’s business scenario, technical publications information to use the application. are often developed as an afterthought. This usually results in inaccurate and incomprehensible documentation, which, in turn, renders the users For users who start without technical or product incapable of using the products. knowledge, it is important to provide detailed product information along with instructions on how to use the product. Accurate, readily understandable, and quality documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. Before a product is released in the market, The faulty assumptions listed below result in information about the product needs to be incomprehensible document: effectively communicated to the customers.  Developers know their products better than Well-designed, accurately presented, and attractive anyone else – due to time constraints and limited marketing collaterals increase the market prospects resources, many companies assign their of a product and reduce support costs. documentation tasks to the programmers. This more often results in the creation of technology- centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3
  5. 5. Conclusion  Competitive Growth in the Semiconductor Industry: Growth of semiconductor vendors relies heavily on an accurate, timely, and cost-effective documentation process. Semiconductor vendors cater to a global audience and hence need simple-to-read content that will minimize localization expenses, while staying ahead of competitors.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty documentation can lead to inaccurate and hard-to- understand content which will have a negative impact on the product’s performance in global markets.  Role of Documentation Outsourcing: The complexity involved in implementing a SoC device requires that vendors and purchasers consider outsourcing their development needs to well-established technical publications solutions providers. This helps the company cut costs and at the same time deliver their products with quality documents.The Writers Block 4
  6. 6. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Solutions Technical Product Documentation Documentation Quality Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations –  Layout and Design Products/Corporate Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Business Documentation Manual (IETM)  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for Decision  2D & 3D animation Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs  Record Management Storage and  Installation and Configuration Competition Retrieval Guides  Forecasting  Operations Manual  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5
  7. 7. TWB Software Tools ExpertiseOur technical proficiency inin software and authoring tools includes: Our technical proficiency software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia/Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia/Authoring/ Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Arbortext IsoDraw (technical  WinCHM  JSP illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)  JAVA  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC XML  Adobe Photoshop®  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6
  8. 8. Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. TheseTWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for:TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +1.512.586.8357 +91.80.41256367 Corporate Enquiries: corp@twb.inThe Writers Block 7