TWB Position Paper - Gaming and Entertainment Industry


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Position Paper on Value of Technical Publications in the Gaming and Entertainment Industry

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TWB Position Paper - Gaming and Entertainment Industry

  1. 1. Position Paper onValue of Technical Publications inthe Gaming and Entertainment Industry
  2. 2. Introduction This paper systematically presents the need and TWB - Leading Technical Documentation the value of quality Technical Publications in the gaming and entertainment industry of today. Outsourcing Company TWB is a leading technical publisher with an The gaming industry, (popularly termed as excellent record of providing unmatched technical interactive entertainment) has grown enormously documentation to many major companies. over the past decade, and continues to do so at a rapid pace. Seamlessly merging with mainstream media by sheer demand and revenue generating Technical publications created in the gaming capabilities, the gaming and entertainment industry industry today may range from production of a is now a part of mainstream media culture. game’s instruction booklet to information organization documents that are essential for creation of video games. These publications vary With customers demanding higher complexity and from Level Design documents and Concept realistic graphics, gaming is the fastest growing documents, to Installation Guides and Game industry amongst all sectors in the U.S. The U.S. Manuals. Bureau of Labor has forecasted that growth of software publishing, (which encompasses video game design) will expand by about 67.9% between TWB would be the ideal choice for leaders in the 2002 and 2012. Gaming and Entertainment industry. TWB helps customers with all their technical documentation needs such as user guides, administration guides, With due credit to its revenue generating powers, installation manuals, process and workflow the industry still remains young. As of now, no documentation, configuration documents and significant standardized documentation, or training materials. information organization processes exist. The absence of a standard process has underscored the importance of a uniform and standardized way TWB works closely with client teams located to document and organize information globally, and assists them in meeting their appropriately. A void is often experienced between worldwide product announcements and launch existing knowledge and the methods that are deadlines. We work round-the-clock with client employed, with heavy reliance on documentation teams and help them with quick responses that experts and Technical Communicators to bridge facilitate timely distribution of documents around this gap. the globe. Technical Communicators help meet customer “Knowledge is people, money, learning, flexibility demands and increase customer satisfaction. They and competitive advantage. Knowledge is more also provide marketing collaterals meant for relevant to sustained business than capital or promotional purposes as well as support selling. labor. And yet knowledge remains the most neglected asset of a business. TWB helps you With tremendous growth, flourish of technology, unlock and share your technical knowledge with and sufficient insulation from the Wall Street chaos, the world.” it is fair to predict that market conditions will be favorable for a considerable length of time. Gaming now extends beyond PCs, to mobile phones, handheld devices, and other media. “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block 1 1
  3. 3. Gaming and Interactive Entertainment - Technical Publicationsstry – and Interactive Entertainment is a new, yet Gaming Technical Publications flourishing industry that circumscribes various job Challenges and Solutions descriptions and employs a sizeable number of personnel. When other industries suffered drying up of funds, and were victims of the Wall Street chaos, the Some of the greatest documentation challenges gaming industry has thrived. Sales of new systems from that gaming industry faces today are: Nintendo, Microsoft, and Sony, as well as hardware and game accessories amassed almost $18 billion last  Creating Level Design and Concept documents year. This is a 43% increase, when compared to 2006, as per the industry analyst NPD Group.  Catering to a varied audience  Existing complexity of documents  Maintaining accurate and quality gaming documents  Cost-cutting in various aspects  Managing large volumes of documentation for new game releases  Shortening of development cycles TWB’s long-standing, impeccable record in handling various kinds of documentation, coupled with its multi-domain industry expertise,, provides the following solutions:  Cost-effective knowledge documentation and knowledge management Major media players are also investing in the gaming  Integrated documentation process industry. Disney has set forth $100 million for the  Simplified, multi-staged documentation and creation of games based on some of its movies. review processes Nickelodeon Division of MTV was planning to invest  Virtualization of work space enabling fast track $100 million and add 1,600 games to its Web sites. reviews  Goal-driven approach to ensure quality and Growing industries should have firm support functions in place to facilitate the successful transition. These accuracy functions guide the industry seamlessly into  mainstream entertainment as a leading player. Benefits “Were in the boom part of the cycle, games Association with TWB can immensely benefit game companies have been growing rapidly and are companies in saving costs and creating rationalizing acquisitions as a way to continue professional documents and marketing collaterals. strengthening themselves.” - David Perry (gaming entrepreneur and former game designer) TWB can help in:  Knowledge transfer from experts to end user  Breaking down complex information into an “The primary purpose [of research] is to get easy and understandable form technical communicators thinking about design, perhaps in a new way, and to lay the groundwork for future research in this area. We believe that by “Development documents can be a key way of analyzing the design of game applications, ‘holding the reins tightly’ on a project, to make designers of business applications can gain sure it does not spin out of control because of insight into how to help their users learn while the impractical ambitions of team members." - they complete their tasks." - Rob Houser and Richard Rouse (a computer game designer, Scott Deloach, (Game Researchers 1998) writer, and programmer)The Writers Block 2
  4. 4. Value of Technical Publications Technical Communication for Publications for Different Levels of Transferring Product Knowledge Technical and Product Knowledge ra The purpose of technical communication is to transfer In technical publications, audience is the focal product knowledge to end users in a comprehensible point. Hence, the style, language, and content manner. The strategies of communication and levels must vary depending on the type of audience of information vary depending on the type of product being addressed. Every user has a specific role and audience. in the implementation and usage of the technology. Therefore, it is important that Providing end users with information about a documents be created keeping in mind the role product’s operation and maintenance is critical to the of the person who will use them. market performance of the product. Hence, the need for quality documentation is imperative. For example, when you document for professional gamers, who have played Often technical publications are developed as an pervious versions of the game, it is sufficient to afterthought. This usually results in inaccurate and provide the quick reference information to incomprehensible documentation, which, in turn, guide them into various levels. renders the users incapable of using the products. For users who start without technical or product Accurate, readily understandable, and quality knowledge, or those who are trying the games documents determine how a product sells in the for the first time, it is important to provide market and result in increased customer satisfaction. detailed information along with instructions on how to go about playing the game. Faulty Assumptions that Result in Attractive Publications as Useful Problems in Documentation Marketing Tools The faulty assumptions listed below result in incomprehensible documents: Besides transferring knowledge, technical publications are also used for marketing a product.  Developers know their products better than Before a product is released in the market, anyone else – due to time constraints and limited information about the product needs to be resources, many companies assign their effectively communicated to the customers. documentation tasks to the programmers. This more often results in the creation of technology- Well-designed, accurately presented, and attractive centered information, while end users require marketing collaterals increase the market prospects task-oriented information. of a product and reduce support costs.  Documentation of complex applications implies a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3 3
  5. 5. Conclusion  Immense Growth in the Gaming and Entertainment Industry: The gaming industry, also known as interactive entertainment, has demonstrated enormous growth over the last decade, and is continuously growing at a rapid pace. Any growing industry heavily relies on quality, precise, and a well-timed documentation process. Gaming and Entertainment now portrays a global presence, and needs technical publications that help it capture various markets and establish a global footprint. The industry also requires the support of both technical documents such as level-design documents as well as marketing collaterals, which promote support selling.  Technical Publication brings value to Gaming Industry: Technical Publications quintessentially transfer product knowledge to end users. Providing a proper understanding about products and games, equips end- users to efficiently use the product. Documenting and organizing information are crucial aspects of game design. With the absence of uniform and standardized processes, the need to organize information and substantially support development process is the need of the hour. It is important to have quality documentation processes in place which replace faulty assumptions and create accurate and comprehensible material. Effective publications provide reach to various markets, increase revenue, and establish a global presence.  Documentation Outsourcing is the key: The complexity involved in game and product design, necessitates the gaming and entertainment industry to consider outsourcing documentation to well-established Technical Publications Solution providers. By outsourcing their documentation needs, gaming companies can significantly cut costs, and deliver games/ other products with quality documents supporting them.The Writers Block 4
  6. 6. TWB ServicesTWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allowour customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range fromGlobal 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors –including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups.TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace,Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing.TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations –  Layout and Design Products/Corporate Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Business Documentation Manual (IETM)  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs  Record Management Storage and  Installation and Configuration Competition Retrieval Guides  Forecasting  Operations Manual  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5 5
  7. 7. TWB Software Tools ExpertiseOur technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia/Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia/Authoring/ Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®   CorelDRAW Online Help Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Arbortext IsoDraw (technical  WinCHM  JSP illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)  JAVA  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC  Adobe Photoshop® XML  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6
  8. 8. Industries ServedTWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital CommunicationsTWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +1.512.586.8357 +91.80.41256367 Corporate Enquiries: corp@twb.inThe Writers Block 7 7