TWB Position Paper - Desktop Virtualization Industry

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Position Paper on Value of Technical Publications in the Desktop Virtualization Industry

Position Paper on Value of Technical Publications in the Desktop Virtualization Industry

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  • 1. Position Paper onValue of Technical Publications inthe Desktop Virtualization Industry
  • 2. Introduction This paper presents the value and need for qualitative Technical Publications in the outgrowing TWB - Leading Technical Desktop Virtualization industry; to market and Documentation Outsourcing Company support the products with a superior value proposition. TWB is a leading technical documentation company with an excellent record of providing Technical publications created in the Desktop unmatched technical documentation to many major Virtualization industry include a wide variety of multinational companies. material such as user guides, white papers, case studies, datasheets, reference guides, quick TWB is the ideal choice for leading Desktop installation guides, product selection guides and Virtualization solution providers. TWB helps configuration guides. customers with all their technical and marketing documentation needs such as white papers, case These documents transfer processes and studies, datasheets, cheat sheets, product procedures involved in using the latest technology, summaries, user guides, quick installation guides, engineering, operation, and upgrading of the press releases, and brochures. products and related software. TWB works closely with client teams located Market researches show that Desktop virtualization globally, and assists them in meeting their is currently the hottest IT sector and it is about to worldwide product announcements and launch become mainstream amongst the everyday PC deadlines. TWB works round-the-clock with client desktop user. The rapid growth in the industry has teams and help them with quick responses that invited greater competition among the industry- facilitate timely distribution of documents around leading enterprises. the globe. Great technological innovation can be a failure in the marketplace if end-users feel it is too hard to “Knowledge is people, money, learning, flexibility learn or not easy to use. Good support and competitive advantage. Knowledge is more TWB is a leading technical documentation capital or relevant to sustained business than documentation can make a product easy to company with yet excellent record of providing most labor. And an knowledge remains the understand and use which results in greater user unmatched asset of documentationTWB helps you neglected technical a business. to many major acceptance. Hence these support documents must multinational share your technical knowledge with unlock and companies. be presented in a professional and easily the world.” comprehensible format. TWB is the ideal choice for leading Desktop Virtualization solution providers. TWB helps With continuously increasing product models and customers with all their technical and marketing fast track product launches, most of the companies documentation needs such as white papers, case outsource their documentation requirements to studies, datasheets, cheat sheets, product reduce support costs, and deliver their products summaries, user guides, quick installation guides, with quality support documents. press releases, and brochures. “TWB believes that the technology cannot exist TWB works closely with client teams located without being communicated effectively.” globally, and assists them in meeting their worldwide product announcements and launch deadlines. We work round-the-clock with client teams and help them with quick responses that facilitate timely distribution of documents around the globe.The Writers Block 1 1
  • 3. Desktop Virtualization Industry – Technical Publications Growth and Trends in the Desktop Challenges and Solutions Virtualization Industry The Desktop Virtualization industry is currently one of The Desktop Virtualization is a relatively new the fastest growing IT sector. Desktop Virtualization technology and most enterprises are still evaluating products are deployed in companies ranging from Desktop Virtualization solutions. Hence these small and medium business to large enterprises. enterprises face some challenges. The term desktop virtualization covers technologies The challenges include: such as hypervisors, hardware and software based desktop virtualization solutions, zero/thin/smart client  The need for high quality documentation to devices, connection brokers, protocols, different DVI explain the value of product, for marketing, and operating systems and other interesting but complex to reduce support costs technologies.  Marketing products across the globe requires According to a leading market research company, 99 documentation in multiple languages for the out of the Fortune 100 companies use virtualization worldwide audience technology to power their data centers, safeguard  Need for management of high volume of against disasters, improve development life cycles documentation and more efficiently manage desktop environments. The research also showed that the worldwide Hosted To overcome these challenges TWB offers a wide Virtual Desktop (HVD) market will accelerate through range of services for: 2013 to reach 49 million units. The worldwide HVD revenue will grow from about $1.3 billion to $1.5  Preparing white papers, case studies, online billion in 2009, to $65.7 billion in 2013. help, illustrations, and training materials  Providing knowledge and content management, single sourcing, and data migration “Most enterprises are still figuring desktop virtualization out: architecture, model,  Protecting technical and commercial data of technology, process impact, and security.” newly developed products –Stephen Elliot, IDC Research Manager  Creating, editing, reviewing, and maintaining content Market Growth Estimation It is sometimes difficult to manage high volumes of documentation requirements for new products and technologies. As a result, most of the documentation requirements are outsourced to companies that provide quality and on-demand technical publication solutions. Benefits For a leading Desktop Virtualization solution provider, association with TWB has benefited them immensely in the following ways:  Well written white papers and case studies were used as great selling tools to give prospective customers a clear idea of what they could achieve with the product Quality user information is the most cost-  Use of simple and clear language helped to effective way of answering the questions of easily single source the documents customers that they will encounter when using  Content management solutions helped to the product. manage high volume of documentation for – Cedarwood Associates, Inc upcoming product releasesThe Writers Block 2 2
  • 4. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal product knowledge to end users in a comprehensible point. Hence, the style, language, and content must manner. The strategies of communication and levels vary depending on the type of audience being of information vary depending on the type of product addressed. It is because every user has a specific and audience. role in the implementation and usage of the technology. Therefore, it is important that Providing end users with information about a documents be created keeping in mind the role of product’s operation and maintenance is critical to the the person who will use the document. market performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is In today’s business scenario, technical publications sufficient to provide the users with quick reference are often developed as an afterthought. This usually information to use the application. results in inaccurate and incomprehensible documentation, which, in turn, renders the users For users who start without technical or product incapable of using the products. knowledge, it is important to provide detailed product information along with instructions on how Accurate, readily understandable, and quality to use the product. documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. The faulty assumptions listed below result in Before a product is released in the market, incomprehensible document: information about the product needs to be effectively communicated to the customers.  Developers know their products better than anyone else – due to time constraints and limited Well-designed, accurately presented, and attractive resources, many companies assign their marketing collaterals increase the market prospects documentation tasks to the programmers. This of a product and reduce support costs. more often results in the creation of technology- centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3 3
  • 5. Conclusion  Price Competitive Growth in the Desktop Virtualization Industry: Growth of companies in the Desktop Virtualization industry is driven by providing the best solution depending on customer requirements. It is currently one of the fastest growing IT sector. The Desktop Virtualization solution providers have global presence and need technical publications that can be used in different geographies. Marketing Desktop Virtualization products require supportive business collaterals and product documentation.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to the end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material. This also decreases the changes of marketing the products in the global markets.  Role of Documentation Outsourcing: The Desktop Virtualization industry, being highly competitive and rapidly growing, consider the possibility of outsourcing the documentation needs to well-established Technical Publications Solutions providers. This helps the companies cut costs, explain the value of their products to customers, and at the same time deliver their products with quality documents.The Writers Block 4 4
  • 6. TWB ServicesTWB is is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that TWB India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allowour customers to effectively publish their technicaltechnical knowledge with their people and processes. TWB’s customers range allows our customers to effectively publish their knowledge with their people and processes. TWB’s customers range fromGlobal Globalincluding Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – from 500 – 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technologyincluding – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO,exciting technology technology majors Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and HAL; and exciting startups.TWBs expertise in technicalin technical communication ranges from IT Products and Outsourcing, ITES, Banking,Aerospace, startups. TWBs expertise communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Financial,Defense, ShipDefense, to Hi-tech Manufacturing, and Discrete and Process Manufacturing. Aerospace, Building Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing.TWB’s services include: TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations –  Layout and Design Products/Corporate Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Business Documentation Manual (IETM)  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs  Record Management Storage and  Installation and Configuration Competition Retrieval Guides  Forecasting  Operations Manual  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5
  • 7. TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia/Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia/Authoring/ Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Adobe Flash CS4 Professional  WinCHM  JSP  Arbortext IsoDraw (technical  HelpSmith 2.1.1(Windows)  JAVA illustrations for 2D and 3D)  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC XML  Adobe Photoshop®  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6 6
  • 8. Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +1.512.586.8357 +91.80.41256367 Corporate Enquiries: corp@twb.inThe Writers Block 7