TV Chinesa MEDIA KIT - 2013

1. 2013 media kit

2. The Premier Independent
Chinese Televison Network

3. Unlocking the Door
to the Chinese
Community
Enriching our Chinese audience worldwide
NTD believes that a world with a free flow of information is
essential for the well-being of everyone. We work toward this
goal by giving a true voice to the global Chinese community
and becoming a trusted source for information and knowledge.

4. THE LARGEST CORRESPONDENT NET-
WORK
With 50 reporting teams worldwide, NTD
has the largest network of independent
Chinese news correspondents.
Based in New York City, NTD serves the US domestic and global
Chinese Community and provides unparalleled news coverage
and programming.
• Groundbreaking Journalism
• Quality Programming
• 24/7 Broadcast in the US and Around the World
NTD is the
Chinese Community

5. Independent China
Expert
In China today access to uncensored news and information has never
been more coveted. This is what makes NTD the most valuable com-
modity to the global Chinese community. NTD provides unbiased
and unfiltered news and programming about China and China-related
issues.
• Broke the story about the SARS epidemic
• Broke the story about the melamine milk scandal
• One of the only Chinese television stations to provide
simultaneous translation of both 2008 and 2012 Presi
dential elections

6. Targeting the Chinese
Market
The Chinese demographic is one of the most sought after
ethnic markets.
• Fastest growing ethnic market in the US
• Most significant purchasing power
• Brand loyal
• Love of luxury

7. An Audience in their Prime
• Over 50% of NTD’s viewers are between the ages
of 20 - 44 (Median age 40 yrs. old.)
• Averge household income of over $75,000
• Reaches all Chinese backgrounds (Hong Kong,
Taiwan, China, etc.)
• 51% Male and 49% Female
Data collected from NTD viewer survey.
65+
14%
<20
14%
20-34
29%
35-44
21%
45-54
13%
55-64
9%

8. 11.3%
Our Audience
The ethnic Chinese community pres-
ents an attractive opportunity to grow
your brand. This population segment
is economically and culturally rich, and
very well educated. They are also tech-
nologically savvy and key purchasers in
a multitude of consumer categories.

9. In the United States
• 24/7 distribution in 6 DMAs including New York, Los Angeles, San Francisco, Houston, Washington, D.C. and
Hawaii, via cable and digital over-the-air channels.
• NTD reaches 56 million population nationwide, covering 61% of total Chinese population in the US
• 511,000 Chinese viewers in the US watch NTD’s programs.
Worldwide
• 100 million potential viewers.
• Mobile platforms
• Over the top boxes
Through satellite and cable, NTD covers 3 continents: North America, Europe and Asia. NTD is also available online,
on mobile devices and over-the-top boxes, which makes NTD’s content available any time and anywhere. Our multiple
platforms and reach enables us to provide clients with integrated marketing solutions.
Our Reach

10. PROGRAMS
World News
NTD’s flagship nightly news news magazine. Delivering breaking news
and need-to-know information about the world and Chinese communi-
ties worldwide. (English subtitles for your convenience.)
Click Today!
World News
China Forbidden News
Premier news on sensitive and challenging social, political, and economic
issues in China. Censored by China’s state-run media, Forbidden News
is all the news China and the world need to know, but do not have ac-
cess too. (English subtitles for your convenience.)

11. PROGRAMS
China Forbidden News
E*Star
A ‘must-see’ for viewers interested in fashion, movie, and celebrity
news. E*star’s variety segments bring you the latest stories from around
the globe. E-News presents sizzling entertainment news and gossip from
all over the world; E-Celeb brings you close to stars’ opinions and life-
styles; E-Fashion & Beauty showcases the hottest fashions and beauty
trends; E-Movie delivers upcoming movie previews; E-Life covers the
latest can’t-live-without merchandise and lifestyle, fulfilling your every
need and desire.
Click Today!
What’s Hot, What’s Not on the Chinese net. Blogs, websites, and lead-
ing trending feeds plus insightful commentary. It’s everything you need
to know about the world wide web in China.

12. PROGRAMS
Health & Wellness Education Living
Chinese Medicine Demystified
Happy to be Healthy
Talking Chinese Medicine
The Journey to Chinese Characters
Hello Nihao (Learning English)
Rainbow Bridges
Learning Chinese is Fun
Chinese Literature Appreciation
Journey to the East
iCar 360
Living 100%
The Whispers of Life

13. PROGRAMS
Travel Food Entertainment
Travel in the World
Culture Odyssey
Across Europe
Australian Vision
Hello Korea
Beautiful Taiwan
Food Paradise
Mrs. Q’s Kitchen
Chinese Master Chefs
E*Star
Global Sports
TV Drama Theater
Young Talents
Royal Concert Hall
Traditional Chinese StoryTelling

14. Events
Global Cultural & Artistic Competitions
Since 2007, NTD has proudly presented the Global Com-
petition Series. Dedicated to the renaissance of traditional
culture, this series is a continuation of NTD’s effort to re-
introduce the essence and beauty of authentic Chinese cul-
ture to the world, and in the process facilitate the exchange
of cultural ideas between East and West.
Chinese Classical Dance
Vocal
Culinary
Han Couture Design
Violin
Photography
Traditional Martial Arts
Piano
Figure Painting

15. Reviving Traditional Chinese Arts
The world’s premier traditional Chinese performing arts
group, Shen Yun Performing Arts brings the glory of 5,000
years of Chinese civilization to life on stage through as-
tounding dance, touching music, colorful costumes and
breathtaking backdrops. NTD is the proud sponsor of
Shen Yun Performing Arts in New York, Washington DC,
San Francisco, Los Angeles, Ottawa and many other cities
around the world.
Shen Yun
Performing Arts

16. NTD – Washington D.C.
An affiliate of New Tang Dynasty Televisions, NTD-DC is based in Washington DC with local focus serv-
ing the great Washington, D.C. area. It is the one and only Chinese language Television Network that
carries local news and programs.
NTD-DC Coverage
Channel WWTD-49.2
Coverage
Area
Washington
D.C/VA/MD
Cable or Free
to Air
Free-to-air
Local Air Time 24/7
Potential
Viewers
5.8 million au-
dience reach.
130,000 Chinese
American

17. Thank You!
We look forward to working with you.
NTD-DC Contact Information:
10411 Motor City Dr., Suite 750, Bethesda, MD 20817
Tel: 202-449-9480 / Fax: 202-449-8566
email: dc_feedback@ntdtv.com
www.ntdtv-dc.com