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Managing Your Career

www.trinity.edu/career
careerservices@trinity.edu
210.999.8321
Managing Your Career by…

MARKETING YOUR
PERSONAL BRAND
• Marketing: the provision of goods or
services to meet customer or consumer
needs (QuintCareers.com)
• Branding: is a pro...
Marketing Tools
Résumé
ePortfolio
Blogs
Personal website
Twitter
LinkedIn
Résumé
A marketing tool to promote your…
•
•
•
•
•
•

Degree
Experience
Skills
Community involvement
Projects
Honors, etc.
Résumé
Reflect your key competencies
•
•
•
•
•
•
•
•

Leadership
Organization
Facilitation
Creative problem solving
Confli...
Using Your Résumé
Applications
– Employment
– Education
– Honors & Awards
Using Your Résumé
Career Management
–
–
–
–

Gaps in experience or skills
Summary of qualifications
Career patterns/trajec...
Using Your Résumé
Networking

− 60 Second Elevator Speech

http://www.personalbrandingblog.com/how-to-write-your-60-second...
Managing Your Career by...

EXPLOITING SOCIAL MEDIA
ePortfolio
•
•
•
•

Electronic resume
Links to samples of work
Snapshot of experiences
Communicate philosophy and career i...
ePortfolio
Apojigo
http://www.apojigo.com/

Google sites
http://www.google.com/sites/overview.html

Foliospaces
http://www...
LinkedIn as Foundation
• For basic setup instructions, see
http://students.linkedin.com
• Use LinkedIn as the foundation t...
Key Words Paint a Picture
• Summary section
• Skills and expertise section
Key Word Selection Tip
• Wordle.com
• Twitter.com/TUCareerService/lists
• Indeed.com
Review Results
LinkedIn Documentation
•
•
•
•

Education section
Summary section
Project section
Contact information section
• Twitter
• ...
Shelve Your Study Materials
Books
•http://www.librarything.com
•http://www.shelfari.com

Articles
•http://twitter.com
•htt...
Slide Into Home Base
• Slideshare.net
• PowerPoint
• Documents (.pdf, .doc)
• Video (.mp4, .wmv, .mpeg, .mov, .avi)
Open Facebook. Just A Little.
• About
• Work
• Education
• Books

• Status updates
• School/work achievements

• Follow an...
Blog Your work. Work Your blog.
• Promote values
• Promote level and area(s) of expertise
• Demonstrate communication styl...
Blog Sites
Tumblr
Blogger
Wordpress
Blogspot
Twitter
Follow the Tweeter
(Tips)
• Follow Career Services on Twitter
http://twitter.com/TUCareerService
• Review our Twitter list...
Recycle Blog Posts
• Letter to the editor
• School paper
• Hometown paper
• San Antonio and other metropolitan papers
Move Them With Imagery
• YouTube
• Animoto
After Supersizing LinkedIn
• Connect and network
• Post status updates
• Articles
• School/work achievements
• Conferences...
Manage Your Footprints
Flavors.me
e.g. http://flavors.me/dtuttle6

TweetDeck
http://www.tweetdeck.com/desktop/

Hootsuite
...
WARNING!
Protect Your Online Image…
• Google Alert: http://www.google.com/alerts
• Dogpile: http://dogpile.com/
• Facebook...
Protect Your Online Image…
• Avoid & un-tag risqué pictures
• Avoid controversial statements that are not
“part of your pa...
Online Image is a two-way street
• Google Alert: http://www.google.com/alerts
Remember…
Footprints lead to an actual person. A
certain level of person-to-person
communication occurs offline.
Are You R...
Final Words…
Manage your career
• Set and work to achieve career goals
• Develop effective marketing tools
• Establish and...
Questions?
Contact CAREER SERVICES:
www.trinity.edu/careers
careerservices@trinity.edu
210.999.8321
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Managing Your Career

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Classroom presentation that covers the basics of resumes and personal branding via social media.

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Transcript of "Managing Your Career"

  1. 1. Managing Your Career www.trinity.edu/career careerservices@trinity.edu 210.999.8321
  2. 2. Managing Your Career by… MARKETING YOUR PERSONAL BRAND
  3. 3. • Marketing: the provision of goods or services to meet customer or consumer needs (QuintCareers.com) • Branding: is a promise, a pledge of quality. It is the essence of a product, including why it is great, and how it is better than all competing products. It is an image. (QuintCareers.com)
  4. 4. Marketing Tools Résumé ePortfolio Blogs Personal website Twitter LinkedIn
  5. 5. Résumé A marketing tool to promote your… • • • • • • Degree Experience Skills Community involvement Projects Honors, etc.
  6. 6. Résumé Reflect your key competencies • • • • • • • • Leadership Organization Facilitation Creative problem solving Conflict Resolution Cultural Adaptability Professionalism Tech Savvy
  7. 7. Using Your Résumé Applications – Employment – Education – Honors & Awards
  8. 8. Using Your Résumé Career Management – – – – Gaps in experience or skills Summary of qualifications Career patterns/trajectory Identify leads to attaining career goals
  9. 9. Using Your Résumé Networking − 60 Second Elevator Speech http://www.personalbrandingblog.com/how-to-write-your-60-second-elevator-pitc / − Online Resources http://web.trinity.edu/x6369.xml
  10. 10. Managing Your Career by... EXPLOITING SOCIAL MEDIA
  11. 11. ePortfolio • • • • Electronic resume Links to samples of work Snapshot of experiences Communicate philosophy and career interest Examples: http://linychen.tumblr.com/ sites.google.com/site/emilyemorrow http://savitamalik.efolioworld.com/Introduction
  12. 12. ePortfolio Apojigo http://www.apojigo.com/ Google sites http://www.google.com/sites/overview.html Foliospaces http://www.foliospaces.com/ Wikispaces http://www.wikispaces.com/ Tumblr www.tumblr.com
  13. 13. LinkedIn as Foundation • For basic setup instructions, see http://students.linkedin.com • Use LinkedIn as the foundation to your “professional” online strategy using • • • • Words Photos Videos Links
  14. 14. Key Words Paint a Picture • Summary section • Skills and expertise section
  15. 15. Key Word Selection Tip • Wordle.com • Twitter.com/TUCareerService/lists • Indeed.com
  16. 16. Review Results
  17. 17. LinkedIn Documentation • • • • Education section Summary section Project section Contact information section • Twitter • Three additional links
  18. 18. Shelve Your Study Materials Books •http://www.librarything.com •http://www.shelfari.com Articles •http://twitter.com •http://www.pinterest.com
  19. 19. Slide Into Home Base • Slideshare.net • PowerPoint • Documents (.pdf, .doc) • Video (.mp4, .wmv, .mpeg, .mov, .avi)
  20. 20. Open Facebook. Just A Little. • About • Work • Education • Books • Status updates • School/work achievements • Follow and engage employers
  21. 21. Blog Your work. Work Your blog. • Promote values • Promote level and area(s) of expertise • Demonstrate communication style Examples: Lin Chen: http://allidoiscook.tumblr.com/ Career Services: https://www.facebook.com/TrinityUniversityCareerServices/notes
  22. 22. Blog Sites Tumblr Blogger Wordpress Blogspot Twitter
  23. 23. Follow the Tweeter (Tips) • Follow Career Services on Twitter http://twitter.com/TUCareerService • Review our Twitter lists http://twitter.com/TUCareerService/lists • Create your own Twitter lists • Follow and engage employers
  24. 24. Recycle Blog Posts • Letter to the editor • School paper • Hometown paper • San Antonio and other metropolitan papers
  25. 25. Move Them With Imagery • YouTube • Animoto
  26. 26. After Supersizing LinkedIn • Connect and network • Post status updates • Articles • School/work achievements • Conferences • Follow employers • Leverage alumni connections
  27. 27. Manage Your Footprints Flavors.me e.g. http://flavors.me/dtuttle6 TweetDeck http://www.tweetdeck.com/desktop/ Hootsuite http://hootsuite.com/ …and more!
  28. 28. WARNING! Protect Your Online Image… • Google Alert: http://www.google.com/alerts • Dogpile: http://dogpile.com/ • Facebook – check out different views in your privacy settings
  29. 29. Protect Your Online Image… • Avoid & un-tag risqué pictures • Avoid controversial statements that are not “part of your package” • Thoughtfully consider what you tweet, post, like, follow, join, etc. • Delete unused accounts
  30. 30. Online Image is a two-way street • Google Alert: http://www.google.com/alerts
  31. 31. Remember… Footprints lead to an actual person. A certain level of person-to-person communication occurs offline. Are You Ready?
  32. 32. Final Words… Manage your career • Set and work to achieve career goals • Develop effective marketing tools • Establish and maintain personal career network
  33. 33. Questions? Contact CAREER SERVICES: www.trinity.edu/careers careerservices@trinity.edu 210.999.8321
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