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Research In Motion® and
BlackBerry®

at WIRELESS WEDNESDAY

Prague
June 13th, 2007


Ulf Baltin
Director
Central and Easte...
Research In Motion - Profile

— Founded in 1984 by Mike Lazaridis
    — Public company since 1997
      TSE: RIM; Nasdaq: ...
Strong BlackBerry Subscriber Growth

8                                                       • >8 million BlackBerry subsc...
BlackBerry = Market Leader
2007 Outlook
                      • Target over 100 % growth in
                        revenu...
RIM’s Business Model

• Based on direct relationships with:

      1) Mobile Network Operators
              - Currently 2...
BlackBerry is a Global Success Story

  BlackBerry coverage on ~ 225 networks in over 100 countries
Americas
             ...
BlackBerry Network Architecture


                                  Mobile Routing
                                  Cente...
BlackBerry Security Architecture – Overview
www.blackberry.com/security
                             Handheld Security
   ...
Key to Success of the BlackBerry




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Ulf Baltin 13 June2007

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Transcript of "Ulf Baltin 13 June2007"

  1. 1. Research In Motion® and BlackBerry® at WIRELESS WEDNESDAY Prague June 13th, 2007 Ulf Baltin Director Central and Eastern Europe (CEE) Research In Motion ubaltin@rim.com
  2. 2. Research In Motion - Profile — Founded in 1984 by Mike Lazaridis — Public company since 1997 TSE: RIM; Nasdaq: RIMM — NASDAQ 100 Index — Market capitalization: Around US$ 30 billion — BlackBerry launched in 1999 3,040 — Statistics (Fiscal Year from March 2006 - February 2007) 2,070 1,350 — Around 6.000 employees in America, Europe 594.6 (~600), Asia and Australia (~2,000 in R&D) US $ 306.7 — Revenues: US$ 3,04 billion 294.1 (up +47% compared to last year) 221.3 85.0 — Net income: US$ 632 million 47.3 6.6 20.9 — Cash: US$ 1,4 billion 4.3 — 6.4 million devices shipped last FY (+60%) FY- 1996 FY- 1997 FY- 1998 FY- 1999 FY- 2000 FY- 2001 FY- 2002 FY- 2003 FY- 2004 FY- 2005 FY- 2006 FY- 2007
  3. 3. Strong BlackBerry Subscriber Growth 8 • >8 million BlackBerry subscribers end of February 2007 7 (>1 million last quarter) 6 • >100,000 BlackBerry Enterprise 5 Server (BES) installed 4 • BlackBerry is worldwide 3 standard for mobile email, PIM and applications 2 Ø BlackBerry is not just a device! 1 Ø BlackBerry is a platform for 0 wireless data! Q103 Q303 Q104 Q304 Q105 Q305 Q106 Q306 Q107 Q307
  4. 4. BlackBerry = Market Leader 2007 Outlook • Target over 100 % growth in revenue and units shipped for 2007 • Yankee Group, Gartner, Strategy Analytic predicts 300% growth in smart phone/PDA market in EU • Momentum from applications beyond email continues • Over 70% Enterprise use BB for more than email • 650 official BlackBerry Alliance Partners are building BB applications • BlackBerry uses Java! www.blackberry.com/developers/index.shtml
  5. 5. RIM’s Business Model • Based on direct relationships with: 1) Mobile Network Operators - Currently 225 carrier partners in over 100 countries - Hardware, software, service is sold via the carrier partners to corporate customers and private customers 2) Alliance Partners (ISVs, SIs etc.) - 650 Alliance Partners and growing plus many other companies developing applications on the BB platform 3) Other hardware manufactures - BlackBerry Connect Program (BBC) which includes partners like Nokia, SonyEricsson, HTC, Motorola, Palm, Samsung etc.
  6. 6. BlackBerry is a Global Success Story BlackBerry coverage on ~ 225 networks in over 100 countries Americas Europe Countries with BlackBerry coverage Asia
  7. 7. BlackBerry Network Architecture Mobile Routing Center Internet GPRS UDP MAPI 3DES/AES Mail encrypted! BES UDP MAPI
  8. 8. BlackBerry Security Architecture – Overview www.blackberry.com/security Handheld Security • IT-Security Policies Handheld • IT-Commands (Kill Handheld, …) Certificate • Local Encryption (AES) Store • Application Level Policies PKI - Integration • Code Protection by Signatures S/MIME, PGP - Email End-to-End SSL,TLS - Wireless Applications AES 256 Bit encryption for all Services Central Management IT-Policies Internet NOC’s Mobile Outbound BlackBerry Email - PIM - Applications Operators Enterprise Server only “Wireless Enterprise Activation” => AES-256 key Simple Password-Authenticated Exponential Key Exchange
  9. 9. Key to Success of the BlackBerry Re y lia r it b cu ilit Se y Usability
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