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  • 1. Brand in Hand Wireles Wednesday 7.11.2007
  • 2. About Crazy Tomato • Company – Crazy Tomato is a young and fast-growing company founded on July 2005 – Mobile Advertising – Mobile Content distribution – Affiliate network of mobile portals – Bulk SMS, Web SMS gateway – Targeting tool • People – Marian Nič (CEO) – Wei-Hai Chu (president) – Jan Barta (Strategy Director) – Pavel Mikulka (CTO) – Michal Illich (Chief Software architect) – Lior Waintroub (Marketing Director)
  • 3. Mobile What? • What’s the buzz? – ask Google! • "ad-funded mobile *„ - 37 000 results • "ad-funded mobile content„ - 19 000 results • "ad-funded mobile mobile services„ - 1800 results • "Sponsored Mobile Content „ - 1800 results • „Brand in the Hand„ - 3300 results • „Mobile Advertising„ - 208 000 results • „Mobile Marketing„ - 1 970 000 results • „Reklama v Mobilu„ - 2 600 results
  • 4. Mobile Advertising - The next big thing? - Last year spending on mobile ads was $871m worldwide according to Informa Telecoms & Media - Informa forecasts that annual expenditure will reach $11.4 billion by 2011. Other analysts predict the market will be as big as $20 billion by then. - Spending on wireless messaging and display ads is expected to reach $2.9 billion in 2011, compared to a projected $1.4 billion this year, Jupiter Research said. (Nov. 2006) - The Yankee Group estimates that mobile advertising currently generates about $40 million in revenue per year .... the global market for mobile advertising could grow to 9.6 billion by 2010. (July 2006)
  • 5. Mobile Advertising - something in the air... - News Corp. Buys Jamba from VeriSign (sept. 2006) - Microsoft Buys Mobile Advertising Firm ScreenTonic (may 2007) - Aol Buys Mobile Advertising Group Third Screen Media. (July 2007) - Nokia Buys Mobile Advertising Company Enpocket (sept. 2007) - MAFRA expanduje do mobilních technologií (jul 2007) - Google ready ring in changes to mobile sector... company recently launched a trial mobile advertising service. (oct. 2007)
  • 6. Mobile Advertising – Why Now? • Revenues from Mobile VAS are decreasing – Content producers, aggregators, 3rd parties – Paid mobile Content – Mobile Opcos VAS – No other growth potential to show board members :) • Media Convergence – From TV and Print Media to Internet – From Internet to Mobile? – Teenager watching TV? – Hard to target audience that consumes most services on net • Mobile phones capabilities – Colour Displays – Java Applications – Videos – Bluetooth
  • 7. Why Advertising, Why Mobile? • First phase of mobile services – Voice (SMS) ██ 120% > ██ 100-120% – A subject of marketing and adopting the market ██ 80-100% ██ < 80% • ... A phase of adopting new features ██ No data – Data Services, VAS services, Killer apps, Content, WAP, Ringtons, Logos, Videos, MMS, Downloads, GPRS, CSD, 3G, Streaming, Third parties, walled/open garden, PR SMS, Premium Voice, 4G, Bla bla bla bla bla .... • Today - user is there! – Users without a clue about these nasty words .... but consuming all this services... – fragmented, choticaly but consuming • Users - Use the mobile everyday • Users Wear it everywhere with him... • Catch him if you can! http://en.wikipedia.org/wiki/Image:Europe_mobile_phone_penetration_map.png • .... or even better.......
  • 8. Catch up their Mobile! You let the users invite the BRAND/Product to their privacy zone To enter into their mobile phone, to their hands, to their everyday life...
  • 9. Mobile Advertising - How? • Ad-wraped Java Games • In-Games product placement • Cool Ad Videos • Java Applications • Wap sites advertaising • Sponsored seriveces (SMS)
  • 10. Ad-funded mobile Content - What is it? • Wallpapers • Animations • Videos • Screensavers • Ringtones • Java Games • Java aplications
  • 11. Case Studies... BUDVAR, NICORETTE, RedBull
  • 12. Who is Next? Thank you! Crazy Tomato, s.r.o. V Tůních 10 120 00 Praha 2 TEL: +420 296 326 296 FAX: +420 296 202 210 info@crazytomato.com www.crazytomato.com www.tomatoedge.cz

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