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European market is not far away




Webmarketing Agency
www.1ere-position.com
1.   Overview



2.   Strategy



3.   SEO




       1ere-position.com
1.   Internet in Europe
                    2.   Search Engines




1ere-position.com
Internet users in Europe




                                  Source : Comscore, April 2009


1ere-position.com
Billion dolllars spent on European sites




  1ere-position.com
7% of transactions are cross border

                    Percentage of cross-border transactions




     1ere-position.com
Germany        Spain




                    France    United Kingdom




1ere-position.com
=


1ere-position.com
Mature market

                Consistent growth

                            Spending increasing

1 main traffic provider...
Go European
                    Tools




1ere-position.com
Site created in France in 2000
            2002,
As soon as 2002, they started an European Strategy
Based in France but de...
Right keywords

                                                     Right partners
                           Cultural di...
Localisation


1ere-position.com
Bad localisation on booking.com

                       Word to word translation




                                 Lo
 ...
Google Insights: Search trends per country
Ex: Who’s looking for Pizza




            1ere-position.com
Register to Webmaster Tools and define your target for your domain




      1ere-position.com
- Language targeting
- Location targeting (country, area, city …)




     1ere-position.com
1.   Tips
                    2.   Examples




1ere-position.com
Avoid cookie
 Avoid url parameters
 Avoid IP detection



Don’t confuse GoogleBot
Don’t confuse Users




    1ere-positio...
1 language
                     1 domain
                     1 local IP
                    1 strategy


1ere-position.com
Crosslink your network’s sites
Use the right anchor
Pass PageRank to your network

                       Example : PriceM...
Product localisation
Every language has now its domain
Consistent growth since then


                      Natural Search...
If you want these slides, write me an email:

                         sebastien@ ere-position.
                         s...
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Monnier

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Transcript of "Monnier"

  1. 1. European market is not far away Webmarketing Agency www.1ere-position.com
  2. 2. 1. Overview 2. Strategy 3. SEO 1ere-position.com
  3. 3. 1. Internet in Europe 2. Search Engines 1ere-position.com
  4. 4. Internet users in Europe Source : Comscore, April 2009 1ere-position.com
  5. 5. Billion dolllars spent on European sites 1ere-position.com
  6. 6. 7% of transactions are cross border Percentage of cross-border transactions 1ere-position.com
  7. 7. Germany Spain France United Kingdom 1ere-position.com
  8. 8. = 1ere-position.com
  9. 9. Mature market Consistent growth Spending increasing 1 main traffic provider : 1ere-position.com
  10. 10. Go European Tools 1ere-position.com
  11. 11. Site created in France in 2000 2002, As soon as 2002, they started an European Strategy Based in France but deliver in all Europe (27 countries) countries) cross- 2/3 of revenue comes for cross-border transaction Main marketing focus on SEO / SEA 1ere-position.com
  12. 12. Right keywords Right partners Cultural difference Relevant ads Right directories Marketing strategy 1ere-position.com
  13. 13. Localisation 1ere-position.com
  14. 14. Bad localisation on booking.com Word to word translation Lo ca lis at ion 1ere-position.com
  15. 15. Google Insights: Search trends per country Ex: Who’s looking for Pizza 1ere-position.com
  16. 16. Register to Webmaster Tools and define your target for your domain 1ere-position.com
  17. 17. - Language targeting - Location targeting (country, area, city …) 1ere-position.com
  18. 18. 1. Tips 2. Examples 1ere-position.com
  19. 19. Avoid cookie Avoid url parameters Avoid IP detection Don’t confuse GoogleBot Don’t confuse Users 1ere-position.com
  20. 20. 1 language 1 domain 1 local IP 1 strategy 1ere-position.com
  21. 21. Crosslink your network’s sites Use the right anchor Pass PageRank to your network Example : PriceMinister in Europe Spanish site Launched in 2006 British site launched in 2008 1ere-position.com
  22. 22. Product localisation Every language has now its domain Consistent growth since then Natural Search on Google.it 1ere-position.com
  23. 23. If you want these slides, write me an email: sebastien@ ere-position. sebastien@1ere-position.fr 1ere-position.com
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