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Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
Michael Kirsch Final
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Michael Kirsch Final

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  • 1. mlyk consulting. Michael Kirsch mkirsch@mlyk.com www.mlyk.com
  • 2. mlyk consulting. 1. Development Platforms
  • 3. mlyk consulting. 1. Development Platforms 2. Distribution (App Stores / Marketplaces)
  • 4. mlyk consulting. 1. Development Platforms 2. Distribution (App Stores / Marketplaces) 3. Monetization
  • 5. mlyk consulting. Platform = Stage How to choose a mobile development Platform?
  • 6. mlyk consulting. Platforms
  • 7. mlyk consulting. 1M 40M 200M 50M 30M 1B
  • 8. mlyk consulting. 1M 40M 200M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
  • 9. mlyk consulting. 1M 40M 200M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
  • 10. mlyk consulting. 1M 40M 200M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
  • 11. mlyk consulting. 1M 40M 200M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
  • 12. mlyk consulting. 1M 40M 200M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
  • 13. mlyk consulting. 1M 40M 200M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
  • 14. mlyk consulting. iPhone changed the game
  • 15. mlyk consulting. Why iPhone matters Sold units S60 200M
  • 16. mlyk consulting. Why iPhone matters Sold units S60 200M iPhone 40M
  • 17. mlyk consulting. Why iPhone matters % flat-rate Sold units data plan S60 200M x 0.15 iPhone 40M
  • 18. mlyk consulting. Why iPhone matters % flat-rate Potential Sold units data plan Customer S60 200M x 0.15 = 30M iPhone 40M
  • 19. mlyk consulting. Why iPhone matters % flat-rate Potential Sold units data plan Customer S60 200M x 0.15 = 30M iPhone 40M x 1.00
  • 20. mlyk consulting. Why iPhone matters % flat-rate Potential Sold units data plan Customer S60 200M x 0.15 = 30M iPhone 40M x 1.00 = 40M
  • 21. mlyk consulting. Why iPhone matters % flat-rate % knows Educated Sold units data plan about Apps Customer 200M x 0.15 x 0.10 = 3M S60 iPhone 40M x 1.00 x 0.60 = 24M
  • 22. mlyk consulting. Does Java matters? % flat-rate % knows Educated Sold units data plan about Apps Customer 200M x 0.15 x 0.10 = 3M S60 iPhone 40M x 1.00 x 0.60 = 24M Java ME 1B x 0.01 x 0.10 = 1M
  • 23. mlyk consulting.
  • 24. mlyk consulting.
  • 25. mlyk consulting.
  • 26. mlyk consulting. The initial User experience of your app on a E65
  • 27. mlyk consulting.
  • 28. mlyk consulting.
  • 29. mlyk consulting.
  • 30. mlyk consulting.
  • 31. mlyk consulting.
  • 32. mlyk consulting. Purchase Decision!
  • 33. mlyk consulting.
  • 34. mlyk consulting.
  • 35. mlyk consulting.
  • 36. mlyk consulting.
  • 37. mlyk consulting.
  • 38. mlyk consulting. OK – and where is the game i just downloaded?
  • 39. mlyk consulting.
  • 40. mlyk consulting. Nokia OVI Store supports 50M devices at the moment
  • 41. mlyk consulting.
  • 42. mlyk consulting.
  • 43. mlyk consulting.
  • 44. mlyk consulting. Purchase Decision! Select your payment methode.
  • 45. mlyk consulting.
  • 46. mlyk consulting.
  • 47. mlyk consulting. The initial User experience of your app on an iPhone
  • 48. mlyk consulting.
  • 49. mlyk consulting.
  • 50. mlyk consulting.
  • 51. mlyk consulting.
  • 52. mlyk consulting.
  • 53. mlyk consulting. Purchase Decision!
  • 54. mlyk consulting.
  • 55. mlyk consulting.
  • 56. mlyk consulting.
  • 57. mlyk consulting.
  • 58. mlyk consulting. App Stores / Marketplaces solves 2 problems
  • 59. mlyk consulting. A distribution solution
  • 60. mlyk consulting. A payment solution
  • 61. mlyk consulting. for both user and publisher
  • 62. mlyk consulting. 1.0 billion apps installed
  • 63. mlyk consulting. 1.0 billion apps installed 40 million devices
  • 64. mlyk consulting. 1.0 billion apps installed / 40 million devices = 25 apps in every device
  • 65. mlyk consulting. 50k apps published
  • 66. mlyk consulting. Gravitytank surveyed 804 smartphone users, 301 of whom own app-enabled phones (either Apple’s iPhone or HTC’s G1)
  • 67. mlyk consulting. 48% download a program once a week 48% using Apps at least 30 min per day 32% to play less with game consols and more with the mobile 31% say they less read newspaper 28% they watch less TV or use the mp3 player
  • 68. mlyk consulting. App Store does not solve marketing for you
  • 69. mlyk consulting. How to choose a platform?
  • 70. mlyk consulting. How to choose a platform? Do what you know - learn the platform
  • 71. mlyk consulting. How to choose a platform? Do what you know - learn the platform Think distribution and monetization first - technological possibilities second
  • 72. mlyk consulting. How to choose a platform? Do what you know - learn the platform Think distribution and monetization first - technological possibilities second Choose mobile web - if possible
  • 73. mlyk consulting. How to choose a platform? Do what you know - learn the platform Think distribution and monetization first - technological possibilities second Choose mobile web - if possible Do for current hot top devices - not for everybody, not for the past or the future
  • 74. mlyk consulting. The platform is a stage that defines an audience you reach
  • 75. mlyk consulting. App Stores / Marketplaces Distribution
  • 76. mlyk consulting. Overview
  • 77. mlyk consulting. Monetization
  • 78. mlyk consulting. Monetization Prices range between $0,79 to $999 AppStore provides 70% payout sold over iTunes Android market 70% payout paid by Google checkout OVI 70% payout if paid by Credit Card, if pay via the mobile phone bill it is 30% payout
  • 79. mlyk consulting. Monetization In-App advertising
  • 80. mlyk consulting. Monetization In-App advertising
  • 81. mlyk consulting. Monetization In-App advertising In-App Purchases (virtual goods, subscriptions) Branded App LITE version App then charge for more features and functionality
  • 82. mlyk consulting. Q&A
  • 83. mlyk consulting. Thank you very much for your attention! Michael Kirsch mkirsch@mlyk.com www.mlyk.com

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