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  • 1. Drive profitability and grow smart Dr. Dina Bartels Strategic Marketing
  • 2. Agenda Match user expectations and profitability Drive profitability and grow smart Evolve according to your needs Build on your strength 2 © Nokia Siemens Networks
  • 3. ixed is setting the scene - mobile is picking up Satisfaction with opening speed Further uptake powered by s it y o n Tr ta l 70 - 95% 50-60 % af ke ua tati up fic 2008: ~ 20 % access the Internet mobile; … of websites & stability of Internet Qc e 40% show interest connections xp in starting to use mobile Internet e within the next 12 month Data price erosion Se va rvi fs 2008 rie ce rif 2009 ty s Ta urce: Nokia Siemens Networks broadband study in Germany, France, and UK, 2008 3 © Nokia Siemens Networks
  • 4. ata drives traffic explosion- voice remains the main revenue contributor EUR / month & subscriber Mbyte / month & subscriber 2500 40 35 2000 30 Data Data 25 1500 20 1000 15 10 500 Voice 5 0 0 2005 2006 2007 2008 2009 2010 2011 2012 2012 2011 2010 2009 2008 2007 2006 2005 t t Mbyte / month & subscriber EUR / month & subscriber 3000 45 40 2500 35 Data 2000 30 25 1500 20 1000 15 10 500 Voice 5 0 0 2005 2006 2007 2008 2009 2010 2011 2012 2012 2011 2010 2009 2008 2007 2006 2005 Traffic Revenues Revenues urce: Nokia Siemens Networks market analysis, 2008 (Czech Republic & West-Europe), revenue in € 4 © Nokia Siemens Networks
  • 5. ven in highly competitive markets profitability can be maintained 40 K mobile market in 2008 Jan 08 35 30 25 Data 20 tariffs Jan 09 15 T-Mobile Orange Vodafone O2 3 UK 10 operators verage churn rate: 36% Successful operator verage EBITDA margin: 20% managed -2 ARPU verage ARPU 27,4 less ARPU decrease with OPEX/sub Euro/month) higher OPEX reduction and -7 EBITDA verage OPEX per sub: 22,0 higher share of non-voice Euro/month) Non-voice traffic -12 average successful than the average 5 © Nokia Siemens Networks
  • 6. Agenda Match user expectations and profitability Drive profitability and grow smart Evolve according to your needs Build on your strength 6 © Nokia Siemens Networks
  • 7. obile internet for All – with little effort get more out of your etwork Build on your strengths “I hate this … my phone is “I hate this … my phone is Existing phyiscal network Improved battery life basis brand new and the battery is brand new and the battery is -> enhance customer for extended service lasting way shorter than lasting way shorter than experience out of the before… ““ before… usage network Increase network efficiency Discontinuous transmission and Optimization reception CS voice over HSPA Flexible radio link control SW-update: minor changes, 3G / HSPA -> major benefits Extended battery Faster set-up time Experience Capacity Always on experience 7 © Nokia Siemens Networks
  • 8. ake the most out of traditional GSM band proving the overall spectral efficiency Refarming boosts spectral efficiency GSM spectrum efficiency SW +20% 500 Relative capacity compared to EFR [%] OSC push capacity of up to 20-80% LTE 400 DFCA provides capacity gain of +200% HSPA+ 40-100% LTE EDGE SAIC boosts capacity 300 by 50% 5 MHz 1.4 MHz 200 AMR increases capacity 4.2 MHz by 120-150% 100 WCDMA/HSPA GSM GSM Enhanced FR 0 Unique WCDMA 4.2 MHz carrier bandwidth GSM capacity feature maximize the GSM spectrum usage 8 © Nokia Siemens Networks
  • 9. pportunities are coming up with opening of the digital dividend Extended coverage 2100 MHz; voice especially suburban/rural and indoor 800 MHz; voice but 2100 MHz; 1 Mbps needs regulatory support as examples show 800 MHz; 1 Mbps 0 20% 40% 60% 80% 100% Cell area (relative), suburban, indoor Country 790 – 862 MHz Allocated to mobile Internet access for 100% of population France Bidding for service deployment until 2009 Allocated to non-broadcast services Sweden For differentiation and completion of 3G services Allocated to mobile broadband communication after 2012 especially for rural coverage Switzerland Currently used for broadcast services, but not many channels actually in use Germany Government has decided to use 790-862MHz for wireless broadband; agreement of counties pending, but likely 9 © Nokia Siemens Networks
  • 10. lexi Multiradio Base Station Perfect match for multiradio future Easy to install, small, modular, weatherproof 6+6+6 GSM, 4+4+4 WCDMA, 1+1+1 LTE@20MHZ Multi technology - concurrently High output power 3 x 60 W RF Energy efficient: 790 W for common WCDMA/GSM site Winner – best technology advance 10 © Nokia Siemens Networks
  • 11. Agenda Match user expectations and profitability Drive profitability and grow smart Evolve according to your needs Build on your strength 11 © Nokia Siemens Networks
  • 12. rive profitability and grow smart Evolve based on your needs Mobile backhaul goes Mobile goes multiradio Packet Core goes Carrier Ethernet mobile broadband Common platforms Multi-layer optimization Capacity optimization Capacity with QoS SW upgradable Fair use policy Differentiate with G/3G flexible pricing Multi- IP/ MPLS Multistandard Carrier Ethernet standard NW management goes multi -technology -domain -vendor Radio Backhaul Control Backbone Core Common network management Scalability Smooth migration Long term evolution Quality goes live Cost efficiently Business opportunities 12 © Nokia Siemens Networks
  • 13. veryone talks about long term evolution… ... It’s about how to get it into the network Service continuation Global Voice Service Delivery Smooth migration Simplified path operation Inter- operability Consultancy It’s not the question of one technology, the real solution is the intelligent and efficient combination of relevant aspects 13 © Nokia Siemens Networks
  • 14. … to be continued … Talk with us. 14 © Nokia Siemens Networks