Co Je A Bude Nfc Jan Nemec Gemalto

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    1 Favorite

    Co Je A Bude Nfc Jan Nemec Gemalto - Presentation Transcript

    1. Co je a bude NFC? Jan Němec UpTeq R&D Gemalto
    2. Co je a bude NFC? • NFC architektura a ekosystém • Payez Mobile pilot • Očekávání a trendy • Role a odpovědnosti • Standardizace Co je a bude NFC? 2
    3. NFC komunikace Transport Pass, Access, Payement ….. SmartPoster or TAG Reading.. Working Mobile Off or Reader Mode Card emulation mode Battery Off P2P data exchange Peer to Peer mode Co je a bude NFC? 3
    4. Mobile NFC architektura SIM Application (java) OTA User credentials Open Platform enabled NFC chipset = CLF RF layer, CLT mode (mifare) Multi-protocol (type A, B, felica, 15693. Emulation / Reader) Inside contactless, ST, NXP Standardized (ETSI 102.622) HCI - Host Controller Interface Communication interface between e-NFC chipset & SIM Standardized (ETSI 102.613) Recommended by SWP - Single Wire Protocol 1.5 Mbit/s Battery off mode Open solution (free IP) RF antenna Reference : date Gemalto 4 Co je a bude NFC? 4
    5. Multi-aplikační platforma Oddělení aplikací je nutností nejen pro bankovní sektor Transport applications MNO Events Services Ticketing Transport … GSM Smart Transport Info (U)SIM Poster Crypto MNO Events MNO Credit Services Ticketing applications Card GSM E-purse Smart (U)SIM Poster Loyalty MNO Bank applications applications Reference : date Gemalto 5 Co je a bude NFC? 5
    6. Global platform - architektura ISD Applet SIM toolkit SD SD RFM SIM RFM USIM SIM NFC NFC SIM USIM Bank Transport RAM File File Applet Applet System System SIM USIM SIM USIM API ISD Card Platform UICC manager Global Platform Java Card Hardware RAM: Remote Applet Manager RFM: Remote File Manager Co je a bude NFC? 6
    7. NFC - hlavní účastníci MNO • Subsidies handset • Provides communication channel to service provider • Provides generally Secure Element Bank • Operates the financial application and guarantees the transaction security level Transport • Operates the transport application Payment scheme • Issues security requirements and validates financial transactions Co je a bude NFC? 7
    8. NFC - přidružení partneři Trusted Service Manager • Key management • Data / application management Handset manufacturer • May provide NFC connectivity • Provides handset with its User Interface (screen/keyboard) Secure Element manufacturer • SIM provider Personalization Bureau • SD card manufacturer • Data preparation Software providers • Handset/SE application provider • OTA solution provider Terminal / reader provider Co je a bude NFC? 8
    9. NFC - koncoví uživatelé Merchant Customer Co je a bude NFC? 9
    10. Vývoj za poslední rok Experience some delay but yet positive trend of commercial SWP NFC enabled handsets with latest standard to be available latest by Q1 2010 Significant works done in NFC standardizations to ensure the large scale deployment – see standard dashboard Market are getting organized to kick off NFC services Bilateral agreements Collaborative approach – e.g. France, Singapore More requests coming from service providers like banks, retailers – showing the positive momentum from the success of various NFC pilots Co je a bude NFC? 10
    11. Payez Mobile pilot • 7 banks, 4 mobile operators, Visa Europe and Mastercard Worldwide • 1000 consumers in 2 cities: Caen and Strasbourg Payment > 20€ -> PIN mandatory Payment < 20€ -> PIN optional • Project live since November 2007 • First NFC project in the world with Several payment applications from different bank can be present at the same time in one SIM card. The end user then selects the card he wants to use. Payment app are pre-loaded but perso, post-issuance use cases done OTA Co je a bude NFC? 11
    12. Výstupy z Payez Mobile The objective is to build the basis of commercial NFC deployment Testing consumer experience Validating the target architecture (i.e UICC as secure element, payment personalization OTA) A great consumer feedback >90% satisfaction Merchants have found the waiting time reduction as the most important advantage. Users showed a great interest in a new payment solution due to its intuitiveness, processing speed and practicality. Project continues to prepare the commercial roll out Working groups on business model, certification and interoperability Co je a bude NFC? 12
    13. Ohlasy uživatelů Convenient, fast, and easy to use – Above 90% overall satisfaction Users showed a great interest in a new payment solution due to its intuitiveness, processing speed and practicality • A new mean of payment for daily transactions « It is very natural to pay with your handset » « It could become a very common way to pay » « I don’t imagine any reason not to use it » • Immediately accepted Most trial participants are willing to use the service once becomes available Most convinced that service is secured • Some raise concerns; What if I lose my phone? Need more selection of handset Should be able to use the service with many merchants Co je a bude NFC? 13
    14. Ohlasy obchodníků 80% of retailers surveyed are aware of Mobile Proximity Payments today compared to 63% in 2007 A quicker, more efficient and convenient way to serve 52% of retailers are “exploring the customer use of mobile payment solutions within “In all cases it is very simple” 24 months” “It is obviously faster than with a card“ Source: Aberdeen Group – mobile contactless: A Merchant Perspective – Nov. 2008 Very easy to install and to use Very easy to connect the contactless reader to the existing PoS Should be rapidly adopted Ideal for smaller transaction “Rather than fumbling for change” Reduce payment processing time at the point of sale Co je a bude NFC? 14
    15. NFC spojuje dohromady ... Mobile = global Payment = national Transport = local • Different languages • Different time scales • Different security requirements • Different business model • Common customers Success in pilots came from open mind and willingness to co-operate between players A facilitator helps to match the different requirements Co je a bude NFC? 15
    16. Co uživatelé od NFC očekávají? Love convenient & Intuitive Want to use it everywhere Want value added services Want more use cases Co je a bude NFC? 16
    17. Co očekává trh? • Bank driven by new revenues and CRM Replace cash in low value transaction Fast activation and distribution of new payment card Brand image, One-to-one CRM channel Increase mobile banking users, minimize traditional retail interface • Transport driven by cost saving Eliminate physical ticket distribution cost and operation of reload m/c Improved Security/Less fraud Cross Marketing opportunities / bundles e.g. timetable, map, advertising • Merchant driven by customer retention Speed, throughput, customer satisfaction One-to-one marketing e.g. targeted advertising, loyalty program Personalize customer relationship/ interactive • MNO by new revenue and churn reduction Improve customer loyalty through SP-customer link e.g. bank Revenue from multiple SPs Positioning: offer innovative and convenient solution for customer e.g. transport app and auto-topup, corporate access Brand image Data mining (combining with LBS): opportunities to draw advertising revenue Co je a bude NFC? 17
    18. Jak tato očekávání naplnit? All stakeholders require profitable business cases to grow Co je a bude NFC? 18
    19. NFC obchodní model • There is no one universal business model • Specific per country Local configurations – MNO, SP, etc. Different economic, technological, social and cultural factors • Specific per application Different revenue generation e.g. Per transaction, Per application download, Per click, Per subscription • Many markets are going commercial with bilateral agreement, first MNO, first SP (bank or transport), often with exclusivity • Some markets are going toward collaborative approach where multiple MNOs, multiple SP agree on common requirements • In Europe, no payment transaction fee for MNO • Are your consumers willing to pay subscription fee for the NFC service? Co je a bude NFC? 19
    20. Role a odpovědnosti Service provider Mobile operator Provision and personalize NFC Provision and personalize NFC Ensure the secure Over-the-Air Ensure the secure Over-the-Air service on any mobile networks in service on any mobile networks in access to Secure Element and access to Secure Element and real time with full security real time with full security overall security of SE overall security of SE Securely manage end user data Securely manage end user data Support end user eligibility check Support end user eligibility check and application use cases before granting the access to NFC before granting the access to NFC and application use cases service service Visibility over subscribers & Visibility over subscribers & Support device certification when Support device certification when services deployed in all MNO to services deployed in all MNO to requires i.e. payment requires i.e. payment support customer care, billing, stat support customer care, billing, stat Complete view NFC service Complete view NFC service Support service recovery in case of Support service recovery in case of deployed on subscriber base in deployed on subscriber base in lost or change handset lost or change handset real time to support customer care, real time to support customer care, billing, stat billing, stat Support service portability in case Support service portability in case of changing mobile network of changing mobile network Notify SP when end user Notify SP when end user subscription subscription environment change e.g. new environment change e.g. new UICC, terminate subscription UICC, terminate subscription Co je a bude NFC? 20
    21. Co zbývá vyřešit? Service provider Mobile operator • New and open environment, process is • Seamless integration with SP i.e. easy more complex, mobile is new form factor to connect new SP and fast TTM • Facing different combination of end user • Transparent to applicative use cases, environment i.e. MNO, SE, handset, ensure to support various service provider wallet requirements • Require uniform interface to multiple • Avoid generating unpaid and MNOs unnecessary customer care call. • Ensure end-to-end security, • Able to support NFC subscriber growth confidentiality and integrity of service application and associated data • Minimize impact on SP legacy Common challenges: • Comply with existing standard and future evolution especially when NFC technology is evolving • Ability to grow value added services, CRM services Co je a bude NFC? 21
    22. Možná úloha pro TSM • Secure provision and manage SP application on mobile NFC • We handle SP challenges by Provide single interface and cope with multiple MNO Avoid unnecessary and duplicate investment Minimize impact on SP existing infrastructure and process Reduce commercial risk of service adoption Ensure interoperability with different end user/MNO environment Manage security standards, certifications and technology evolutions Co je a bude NFC? 22
    23. Přehled standardů Available Available SWP TS 102 613 v 7.4.0 7.6.0 Available TSM implementation guidelines HCI TS 102 622 v7.3.0 7.5.0 Available NFC Connectivity API Ongoing Handset Requirement specification UICC Platform Certification process / Protection profile Ongoing Requirements Available Amendment A - CCCM: GP 2.2; UICC Configuration Available Amendment B - RAM over HTTP Amendment C - Application selection,NFC Registry, TBC Ongoing Size Quotas SIM/OTA Interoperability guidelines Ongoing Embedded SE OTA Management Ongoing TSM APIs specifications (to SP and MNOs) Ongoing UICC platform Certification NFC Handset digital certification label Ongoing The NFC Forum's N-mark is a trademark to be promoted to consumers where they can use their NFC device Available Mifare4Mobile Specification published in Dec 2008 Ongoing VISA/MC Mobile Payment Specifications Finalizing Available AEPM V2.1 specifications CNA Specifications Available ULYSSE specifications Ongoing DOFOCO from GART MNOs/Service Providers Available Interface Specification; cardlets; midlet dev guidelines Co je a bude NFC? 23
    24. Reference : date Gemalto 24 Co je a bude NFC? 24
    25. Děkuji a pěkný zbytek večera ! Reference : date Gemalto 25 Co je a bude NFC? 25
    SlideShare Zeitgeist 2009

    + TUESDAYTUESDAY Nominate

    custom

    177 views, 1 favs, 3 embeds more stats

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 177
      • 167 on SlideShare
      • 10 from embeds
    • Comments 0
    • Favorites 1
    • Downloads 10
    Most viewed embeds
    • 6 views on http://tuesday.cz
    • 3 views on http://cw.tuesday.cz
    • 1 views on http://static.slideshare.net

    more

    All embeds
    • 6 views on http://tuesday.cz
    • 3 views on http://cw.tuesday.cz
    • 1 views on http://static.slideshare.net

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?