Successful Innovation Management

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T-Systems Multimedia Solutions brought 5 DOI to Europe and uses it every day.
We can share this knowledge with you.
Find out more at
http://www.t-systems-mms.com/en/innovations

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Successful Innovation Management

  1. 1. Everyone says:you have to innovate to succeed.
  2. 2. Easier said than done?
  3. 3. Only 10% of new products survive the first year on the market.
  4. 4. Stop inventing.Start innovating!
  5. 5. What is your definition of innovation?
  6. 6. We say:Innovation is the creation and delivery of new customer value in the marketplace with a sustainable benefit for the enterprise
  7. 7. Like this:1963: 1969: 1995: 2010:Computer Internet Speech Artificialmouse Recognition Intelligence
  8. 8. Or this: HDTV Sun Batteries Ultrasound Studies Artificial Muscles
  9. 9. All this innovations came from SRI International, based in Silicon Valley.
  10. 10. How did they do it?
  11. 11. SRI Innovation knowledge is called 5 Disciplines of Innovation©
  12. 12. Focus on customer needs, not on your technology or approach.
  13. 13. Solve important (not just interesting) problems.
  14. 14. Create compelling value.
  15. 15. T-Systems Multimedia Solutions brought 5 DOI to Europe and uses it every day. We can share this knowledge with you.
  16. 16. SRI‘s Five Disciplines of Innovation Program ®. x x x x Important Value Innovation Innovation Organizational Customer Creation Champion Team Alignment and Market Need = Market Success
  17. 17. So, what are you going to do? Find out more athttp://www.t-systems-mms.com/en/innovations

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