Do you like to shop
alone?

ONLINE-SHOPS
are like
department stores

ONLINE-SHOPS
are like
department stores
WITHOUT PEOPLE.

ONLINE-SHOPS
are like
department stores
WITHOUT PEOPLE.
They don‘t allow
communication.

COMMENTS
are POST-IT®-
NOTES from
PEOPLE

COMMENTS
are POST-IT®-
NOTES from
PEOPLE sticking on
PRODUCTS

COMMENTS
are POST-IT®-
NOTES from
PEOPLE sticking on
PRODUCTS within
department stores
WITHOUT PEOPLE.

…but why without
people?

Department stores are full of people…
 Shopping means product
selection and social happening

Online-Shops are full of people…
 Shopping means product selection
and social happening*).
 you check out, what‘s interesting
for others,
 you find crowds of people,
 you watch movements,
 you spontaniously open a chat
with somebody
*) give it a try at todays
after-work-shopping

Online-Shopping becomes a social happening…
 your shopping-cart is your icebreaker
 authenticity
 you look for the same/similar products
with other customers
 collaboration
 you spontaniously co-shop with
„unknown“ customers / use guided tours
 community-shopping

Online-Shopping becomes a social happening…
 higher customer satisfaction
 openness
 intensified relationships/loyality
 interactive conversation in a product
show room

The combination of both worlds…

The union of both worlds….
product focussed view people focussed view

The combination of both worlds – „Visual Touch & Talk“
 Sales environment in bird´s eye perspective
 Simulation of a bird´s eye view to the
(shopping) environment
product focussed view people focussed view

The union of both worlds – „Visual Touch & Talk“
 Sales environment in bird´s eye perspective
 Simulation of a bird´s eye view to the
(shopping) environment
 People moving around and being
involved in interaction are shown as
domains/points
 initially fixed to the product they see
product focussed view people focussed view

The union of both worlds – „Visual Touch & Talk“
 Sales environment in bird´s eye perspective
 Simulation of a bird´s eye view to the
(shopping) environment
 People moving around and being
involved in interaction are shown as
domains/points
 initially fixed to the product they see
Thomas
Thomas Fuchs
„Company A“
Berater
product focussed view people focussed view

The union of both worlds – „Visual Touch & Talk“
 Sales environment in bird´s eye perspective
 Simulation of a bird´s eye view to the
(shopping) environment
 People moving around and being
involved in interaction are shown as
domains/points
 initially fixed to the product they see
 Communication circle
 All domains/points within your own circle of
communication can chat with you and take part in your
conversation
product focussed view people focussed view

The union of both worlds – „Visual Touch & Talk“
 Sales environment in bird´s eye perspective
 Simulation of a bird´s eye view to the
(shopping) environment
 People moving around and being
involved in interaction are shown as
domains/points
 initially fixed to the product they see
 Communication circle
 All domains/points within your own circle of „…mushrooms seem
communication can chat with you and take part in your to be on
conversation sale…“
product focussed view people focussed view

The union of both worlds – „Visual Touch & Talk“
 integration of a „corner of the eye “- portlet
 intuitively you get invited into
chats while looking for products
 you can short-answer the person,
collaborate together
or keep on shopping on your own
„…mushrooms seem to
be on sale…“
product focussed view people focussed view

Visual Touch & Talk
a combination of both worlds

„Visual Touch & Talk“ - Benefits
 implemented Sitemaps with graphical displayed customers
 display discussions on various location points and about various products
 mapping of a real shop situation
 enrichment of social connection with end customers
 less customer support needed because of C2C-approach
narrator
 monitoring statistics on consumer behaviour (with audience)
 making direct customer surveys Jane
Jana Herrmann
„Partner B“
Consultant
“only listen” -
audience
20.07.2009 23

„Visual Touch & Talk“ - Benefits
 mapping the real market environment (e.g. grocery store)
 connect the offline-store with the online-appearance
 intuitve usability with a playful character
 no offset of 3D-avatares (sorry, „Second Life®“)
 plugin-free, usage of ajax and w3c-standards
 possibility of co-browsing
 navigation by several people accessing the
same wegbpages at the same time.
Co-Browsing
Community-Shopping
20.07.2009 24

Thanks for your attention!
Want to know more… ?
[Picture credits]
[page2] „Steelers' Night at Giant Eagle” - by KitAy
[page3] „Empty Store“ - whoohoo120
[page5] „Working on my Voicedays presentation...” by whatleydude
[page6] „Post it Prank“ - by sweeneytoad
[page7] „Post it notes“ - by watchsmart
[page8] „My Name is ..... Lloyd“ - by Mediatejack
[page10] „Record Store Day @ Rough Trade East 09” - by donnierobot

Let‘s get in contact!
Lennart Reuther
T-Systems Multimedia Solutions GmbH
Riesaer Straße 5, 01129 Dresden
phone: +49 351 2820 - 2712
fax: +49 351 2820 - 5113
E-Mail: Lennart.Reuther@t-systems.com
20.07.2009 26