New Trends In Social Commerce

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    New Trends In Social Commerce - Presentation Transcript

    1. Do you like to shop alone?
    2. ONLINE-SHOPS are like department stores
    3. ONLINE-SHOPS are like department stores WITHOUT PEOPLE.
    4. ONLINE-SHOPS are like department stores WITHOUT PEOPLE. They don‘t allow communication.
    5. COMMENTS are POST-IT®- NOTES from PEOPLE
    6. COMMENTS are POST-IT®- NOTES from PEOPLE sticking on PRODUCTS
    7. COMMENTS are POST-IT®- NOTES from PEOPLE sticking on PRODUCTS within department stores WITHOUT PEOPLE.
    8. …but why without people?
    9. Department stores are full of people…  Shopping means product selection and social happening
    10. Online-Shops are full of people…  Shopping means product selection and social happening*).  you check out, what‘s interesting for others,  you find crowds of people,  you watch movements,  you spontaniously open a chat with somebody *) give it a try at todays after-work-shopping
    11. Online-Shopping becomes a social happening…  your shopping-cart is your icebreaker  authenticity  you look for the same/similar products with other customers  collaboration  you spontaniously co-shop with „unknown“ customers / use guided tours  community-shopping
    12. Online-Shopping becomes a social happening…  higher customer satisfaction  openness  intensified relationships/loyality  interactive conversation in a product show room
    13. The combination of both worlds…
    14. The union of both worlds…. product focussed view people focussed view
    15. The combination of both worlds – „Visual Touch & Talk“  Sales environment in bird´s eye perspective  Simulation of a bird´s eye view to the (shopping) environment product focussed view people focussed view
    16. The union of both worlds – „Visual Touch & Talk“  Sales environment in bird´s eye perspective  Simulation of a bird´s eye view to the (shopping) environment  People moving around and being involved in interaction are shown as domains/points  initially fixed to the product they see product focussed view people focussed view
    17. The union of both worlds – „Visual Touch & Talk“  Sales environment in bird´s eye perspective  Simulation of a bird´s eye view to the (shopping) environment  People moving around and being involved in interaction are shown as domains/points  initially fixed to the product they see Thomas Thomas Fuchs „Company A“ Berater product focussed view people focussed view
    18. The union of both worlds – „Visual Touch & Talk“  Sales environment in bird´s eye perspective  Simulation of a bird´s eye view to the (shopping) environment  People moving around and being involved in interaction are shown as domains/points  initially fixed to the product they see  Communication circle  All domains/points within your own circle of communication can chat with you and take part in your conversation product focussed view people focussed view
    19. The union of both worlds – „Visual Touch & Talk“  Sales environment in bird´s eye perspective  Simulation of a bird´s eye view to the (shopping) environment  People moving around and being involved in interaction are shown as domains/points  initially fixed to the product they see  Communication circle  All domains/points within your own circle of „…mushrooms seem communication can chat with you and take part in your to be on conversation sale…“ product focussed view people focussed view
    20. The union of both worlds – „Visual Touch & Talk“  integration of a „corner of the eye “- portlet  intuitively you get invited into chats while looking for products  you can short-answer the person, collaborate together or keep on shopping on your own „…mushrooms seem to be on sale…“ product focussed view people focussed view
    21. Visual Touch & Talk a combination of both worlds
    22. „Visual Touch & Talk“ - Benefits  implemented Sitemaps with graphical displayed customers  display discussions on various location points and about various products  mapping of a real shop situation  enrichment of social connection with end customers  less customer support needed because of C2C-approach narrator  monitoring statistics on consumer behaviour (with audience)  making direct customer surveys Jane Jana Herrmann „Partner B“ Consultant “only listen” - audience 20.07.2009 23
    23. „Visual Touch & Talk“ - Benefits  mapping the real market environment (e.g. grocery store)  connect the offline-store with the online-appearance  intuitve usability with a playful character  no offset of 3D-avatares (sorry, „Second Life®“)  plugin-free, usage of ajax and w3c-standards  possibility of co-browsing  navigation by several people accessing the same wegbpages at the same time. Co-Browsing Community-Shopping 20.07.2009 24
    24. Thanks for your attention! Want to know more… ? [Picture credits] [page2] „Steelers' Night at Giant Eagle” - by KitAy [page3] „Empty Store“ - whoohoo120 [page5] „Working on my Voicedays presentation...” by whatleydude [page6] „Post it Prank“ - by sweeneytoad [page7] „Post it notes“ - by watchsmart [page8] „My Name is ..... Lloyd“ - by Mediatejack [page10] „Record Store Day @ Rough Trade East 09” - by donnierobot
    25. Let‘s get in contact! Lennart Reuther T-Systems Multimedia Solutions GmbH Riesaer Straße 5, 01129 Dresden phone: +49 351 2820 - 2712 fax: +49 351 2820 - 5113 E-Mail: Lennart.Reuther@t-systems.com 20.07.2009 26

    + T-Systems Multimedia SolutionsT-Systems Multimedia Solutions, 6 months ago

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