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Do you like to shop
             alone?
ONLINE-SHOPS
are like
department stores
ONLINE-SHOPS
are like
department stores
WITHOUT PEOPLE.
ONLINE-SHOPS
are like
department stores
WITHOUT PEOPLE.
They don‘t allow
communication.
COMMENTS
are POST-IT®-
NOTES from
PEOPLE
COMMENTS
are POST-IT®-
NOTES from
PEOPLE sticking on
PRODUCTS
COMMENTS
are POST-IT®-
NOTES from
PEOPLE sticking on
PRODUCTS within
department stores
WITHOUT PEOPLE.
…but why without
people?
Department stores are full of people…
                                 Shopping means product
                           ...
Online-Shops are full of people…

   Shopping means product selection
    and social happening*).
        you check out,...
Online-Shopping becomes a social happening…

   your shopping-cart is your icebreaker
     authenticity


   you look f...
Online-Shopping becomes a social happening…

   higher customer satisfaction
   openness
   intensified relationships/l...
The combination of both worlds…
The union of both worlds….




       product focussed view   people focussed view
The combination of both worlds – „Visual Touch & Talk“
   Sales environment in bird´s eye perspective
        Simulation...
The union of both worlds – „Visual Touch & Talk“
   Sales environment in bird´s eye perspective
        Simulation of a ...
The union of both worlds – „Visual Touch & Talk“
   Sales environment in bird´s eye perspective
        Simulation of a ...
The union of both worlds – „Visual Touch & Talk“
   Sales environment in bird´s eye perspective
        Simulation of a ...
The union of both worlds – „Visual Touch & Talk“
   Sales environment in bird´s eye perspective
        Simulation of a ...
The union of both worlds – „Visual Touch & Talk“
                                   integration of a „corner of the eye “...
Visual Touch & Talk
a combination of both worlds
„Visual Touch & Talk“ - Benefits
   implemented Sitemaps with graphical displayed customers
   display discussions on va...
„Visual Touch & Talk“ - Benefits
   mapping the real market environment (e.g. grocery store)
        connect the offline...
Thanks for your attention!
Want to know more… ?

                       [Picture credits]
                       [page2] „...
Let‘s get in contact!




                        Lennart Reuther
                        T-Systems Multimedia Solutions G...
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New Trends In Social Commerce

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The way we shop online is changing. This presentation show new trends in social commerce.

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Transcript of "New Trends In Social Commerce"

  1. 1. Do you like to shop alone?
  2. 2. ONLINE-SHOPS are like department stores
  3. 3. ONLINE-SHOPS are like department stores WITHOUT PEOPLE.
  4. 4. ONLINE-SHOPS are like department stores WITHOUT PEOPLE. They don‘t allow communication.
  5. 5. COMMENTS are POST-IT®- NOTES from PEOPLE
  6. 6. COMMENTS are POST-IT®- NOTES from PEOPLE sticking on PRODUCTS
  7. 7. COMMENTS are POST-IT®- NOTES from PEOPLE sticking on PRODUCTS within department stores WITHOUT PEOPLE.
  8. 8. …but why without people?
  9. 9. Department stores are full of people…  Shopping means product selection and social happening
  10. 10. Online-Shops are full of people…  Shopping means product selection and social happening*).  you check out, what‘s interesting for others,  you find crowds of people,  you watch movements,  you spontaniously open a chat with somebody *) give it a try at todays after-work-shopping
  11. 11. Online-Shopping becomes a social happening…  your shopping-cart is your icebreaker  authenticity  you look for the same/similar products with other customers  collaboration  you spontaniously co-shop with „unknown“ customers / use guided tours  community-shopping
  12. 12. Online-Shopping becomes a social happening…  higher customer satisfaction  openness  intensified relationships/loyality  interactive conversation in a product show room
  13. 13. The combination of both worlds…
  14. 14. The union of both worlds…. product focussed view people focussed view
  15. 15. The combination of both worlds – „Visual Touch & Talk“  Sales environment in bird´s eye perspective  Simulation of a bird´s eye view to the (shopping) environment product focussed view people focussed view
  16. 16. The union of both worlds – „Visual Touch & Talk“  Sales environment in bird´s eye perspective  Simulation of a bird´s eye view to the (shopping) environment  People moving around and being involved in interaction are shown as domains/points  initially fixed to the product they see product focussed view people focussed view
  17. 17. The union of both worlds – „Visual Touch & Talk“  Sales environment in bird´s eye perspective  Simulation of a bird´s eye view to the (shopping) environment  People moving around and being involved in interaction are shown as domains/points  initially fixed to the product they see Thomas Thomas Fuchs „Company A“ Berater product focussed view people focussed view
  18. 18. The union of both worlds – „Visual Touch & Talk“  Sales environment in bird´s eye perspective  Simulation of a bird´s eye view to the (shopping) environment  People moving around and being involved in interaction are shown as domains/points  initially fixed to the product they see  Communication circle  All domains/points within your own circle of communication can chat with you and take part in your conversation product focussed view people focussed view
  19. 19. The union of both worlds – „Visual Touch & Talk“  Sales environment in bird´s eye perspective  Simulation of a bird´s eye view to the (shopping) environment  People moving around and being involved in interaction are shown as domains/points  initially fixed to the product they see  Communication circle  All domains/points within your own circle of „…mushrooms seem communication can chat with you and take part in your to be on conversation sale…“ product focussed view people focussed view
  20. 20. The union of both worlds – „Visual Touch & Talk“  integration of a „corner of the eye “- portlet  intuitively you get invited into chats while looking for products  you can short-answer the person, collaborate together or keep on shopping on your own „…mushrooms seem to be on sale…“ product focussed view people focussed view
  21. 21. Visual Touch & Talk a combination of both worlds
  22. 22. „Visual Touch & Talk“ - Benefits  implemented Sitemaps with graphical displayed customers  display discussions on various location points and about various products  mapping of a real shop situation  enrichment of social connection with end customers  less customer support needed because of C2C-approach narrator  monitoring statistics on consumer behaviour (with audience)  making direct customer surveys Jane Jana Herrmann „Partner B“ Consultant “only listen” - audience 20.07.2009 23
  23. 23. „Visual Touch & Talk“ - Benefits  mapping the real market environment (e.g. grocery store)  connect the offline-store with the online-appearance  intuitve usability with a playful character  no offset of 3D-avatares (sorry, „Second Life®“)  plugin-free, usage of ajax and w3c-standards  possibility of co-browsing  navigation by several people accessing the same wegbpages at the same time. Co-Browsing Community-Shopping 20.07.2009 24
  24. 24. Thanks for your attention! Want to know more… ? [Picture credits] [page2] „Steelers' Night at Giant Eagle” - by KitAy [page3] „Empty Store“ - whoohoo120 [page5] „Working on my Voicedays presentation...” by whatleydude [page6] „Post it Prank“ - by sweeneytoad [page7] „Post it notes“ - by watchsmart [page8] „My Name is ..... Lloyd“ - by Mediatejack [page10] „Record Store Day @ Rough Trade East 09” - by donnierobot
  25. 25. Let‘s get in contact! Lennart Reuther T-Systems Multimedia Solutions GmbH Riesaer Straße 5, 01129 Dresden phone: +49 351 2820 - 2712 fax: +49 351 2820 - 5113 E-Mail: Lennart.Reuther@t-systems.com 20.07.2009 26
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