Maturity Models of Enterprise 2.0

T-Systems Multimedia Solutions GmbH Dr. Frank Schönefeld 25 June, 2009 3rd TELEKOM BARCAMP 2009 Maturity Models of Enterprise 2.0 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 1

FLOURISHING LANDSCAPES IN ENTERPRISE 2.0. Bild kommt noch! 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 2

AGENDA 1. Enterprise 2.0! So What? 2. Technologies for Enterprise 2.0 3. Maturity Levels of Enterprise 2.0

ENTERPRISE 2.0: USING SOCIAL SOFTWARE PLATFORMS. “Enterprise 2.0 is the use of emergent social software platforms1) within companies, or between companies and their partners or customers.” Andrew Mc Afee 1) Blogs, Wikis, Social Networks, Social Bookmarks, RSS, Mashups, Tags, Mikroblogs 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 5

DIGITAL BUSINESS AND DIGITAL SOCIAL SPHERE. AND service innovation competitor idea customer product partner children 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 6

DIGITAL BUSINESS AND DIGITAL SOCIAL SPHERE. AND customer children partner competitor idea ? innovation Quo vadis? product service 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 8

MICROSTRUCTURE OF THE SPHERE. AND Deliver Make Source • Marketing • Collaboration • Purchasing • Sales • Decisions • Innovation • Logistics • IP Mgmt • Partner DWH SCM ERP CRM Order Management Fulfillment 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 9

THREE AREAS OF ACTION FOR ENTERPRISE 2.0. AND Permeability Social Enterprise Social Business Configuration Configuration Configuration 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 10

THREE AREAS OF ACTION FOR ENTERPRISE 2.0. Enterprise 2.0 Social Business Configuration Digital Business Social-Digital Profile Social Media Configuration Architecture (DBA) Permeability Configuration New Boundaries Open Value Creation Intra-Organisational of Organization Chains Permeability Social Enterprise Configuration Emergence and Self Rollout and Adoption Enterprise 2.0 Architecture Organization 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 11

COMPETETIVE ADVANTAGE FOR ENTERPRISE 2.0. Enterprise 2.0 Social Business •Customer Reach Configuration •Growth • Agility Permeability •Business Model Innovation Configuration •Open Business Models •Value Chain Transformation •Transformation of Social Enterprise Collaboration Processes Configuration •Cost Savings •Adaptivity of Organization 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 12

SOCIAL BUSINESS CONFIGURATION: PUTTING CUSTOMERS FIRST.  Groundswell Awards 2007  Groundswell Awards 2008 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 13

PERMEABILITY CONFIGURATION: OPEN INNOVATION – CO CREATION – OPEN BUSINESS MODELS.  List of Open Innovation (23)  List of Crowd Sourcing (14) 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 14

SOCIAL ENTERPRISE CONFIGURATION: TRANSFORMING THE WAY WE WORK. Case Studies  Case Studies of E20 Portal (CIA, Lockheed, Pfizer)  German Casestudies (LH, ABB, Bayer) 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 15

SHIFT HAPPENS. Enterprise 1.0 Enterprise 2.0 1. Our Business needs to be in the The WEB needs to be in our Web. Business. 2. Customer as Sink of Products. Customer as Source of Innovation. 3. Customers, being loyal to Brands. Brands, being loyal to Customers. 4. Reacting Employees as Processes as Resources of acting Resources of Processes. Employees. 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 16

TECHNOLOGY: FREEDOM OR CONFUSION? ECM EMC eRoom Drupal Vignette 7.2 Open Text Fat Wire Cloud Live World FORUM IBM Lotus Mzinga Socialtext Connections Social Telligent Atlassian Jive Open WI K I Business Confluence Suites SBS Source COMMUNI TY Media Wiki Awareness MS Sharepoint + PBwiki UC + MOSS 2010 Lithium TWiki Standard Six Apart BLOG SOCIAL NETWORKS 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 18

TECHNOLOGY: FREEDOM OR CONFUSION? ECM EMC eRoom Drupal Vignette 7.2 Open Text Fat Wire Cloud Live World FORUM IBM Lotus Mzinga Socialtext Connections Social Telligent Atlassian Business Jive Open WI K I Confluence Suites SBS Source COMMUNI TY Media Wiki Awareness MS Sharepoint + PBwiki UC + MS 14 Lithium TWiki Standard Six Apart BLOG SOCIAL NETWORKS 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 19

BACKGROUND INFORMATION. 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 20

RONI: THE RISK ON NOT INVESTING.  Employees start to use unauthorized tools, leading to IT security risks.  Increasing difficulty to attract and retain talented staff.  Losing time to adapt and getting your organization used to „social technologies“.  Laggard in organizational and cultural change.  Reduced competitiveness. 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 21

MATURITY LEVELS OF ENTERPRISE 2.0. 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 23

STAGES TOWARDS ENTERPRISE 2.0 Maturity Levels of Enterprise 2.0 Emergent assimilation of Customer Centricity „Connected Enterprise“ in a feedback from the Growth Opportunities Connected Society sociosphere Involvement of external Innovation of value chain stakeholder and business models „Open Enterprise“ largely finished Penetration of all working Adaptation of the „Participative“ and guiding processes largely finished entire Enterprise Enterprise Technology Adoption Transformation „Social Technologies Integrated“ largely finished of Collaboration Enterprise Processes Extension Traditional „Social Technologies Using“ Pilots, easy Culture Enterprise Enterprise to copy Technology Maturity Dimensions 3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 24

ENTERPRISE 2.0 Technology MATURITY. management of social SW Strategy driven Broaden your Expertise. approach + integration + Use Cases Strategy driven approach + integration Strategy driven approach Project driven approach Usage in working Socios- Customer + Enterprise Bridging In Team Ad hoc approach phere partner wide teams only processes Radius of WP intertwined New Integrated Emergent additional with WP defined for all WPs WPs usage of WP social isolating technologies Identity supporting participative Transparent, authentic Flow Culture Ciltural and organizational development

ENTERPRISE 2.0 Technology MATURITY. management of social SW Strategy driven Broaden your Expertise. Social Cloud approach + integration + Use Cases Socially Communities Strategy driven Enabled Technology approach + integration Cloud Stack Strategy driven Sourcing approach IP Light Weight Crowd Management Integration Project driven Leadership Sourcing approach Usage in 2.0 Socios- phere Customer + Enterprise partner wide teams Enterprise Bridging In Team only Ad hoc approach Project Flows working processes Radius of usage of Knowledge 2.0 WP additional intertwined with WP New defined Integrated for all WPs Emergent WPs WP social Retention isolating Process technologies Flows Identity Reputation Open supporting Management Business Models participative High Performance Next Fitness Teams Transparent, authentic Level Flow Culture Ciltural and organizational development

ENTERPRISE 2.0 Technology MATURITY. management of social SW Strategy driven T-Systems MMS Experiences. approach + integration + Use Cases Strategy driven approach + integration Strategy driven approach Project driven approach Usage in working Socios- Customer + Enterprise Bridging In Team Ad hoc approach phere partner wide teams only processes Radius of WP intertwined New Integrated Emergent additional with WP defined for all WPs WPs usage of WP social isolating technologies Identity supporting participative TEAMWEB MMS Transparent, authentic Flow Culture Ciltural and organizational development

Adoption Rates.

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Maturity Models of Enterprise 2.0

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Maturity Models of Enterprise 2.0 — Presentation Transcript