Enterprise 2.0
Knowledge Management
A Revolution of Knowledge in Three Parts.

Previously…

1. Sharing knowledge is always
voluntary, no one can ever be
forced.
2. We share knowledge when we
have the right audience, that
motivates us and creates the right
context.
3. Social Software alone is not the
solution to the old problems of
knowledge management.

Is there a new
knowledge management?
http://www.flickr.com/photos/jam343/1703693/

NO
There is no new knowledge
management.

YES
People are connected.

It is no longer about storing
knowledge…

…but about
knowledge
Just In Time.

That happens in formal
networks…

…and even more with informal
networks.

*average ratio between formal and informal
networks in businesses.
\"Liberating knowledge\", Snowden, D., Introductory Chapter, 1999, CBI Business Guide

How can the boss connect the
right people?

He doesn‘t.
We focus on
daily business.

Just like Brad.
Brad works in
product
development
for a large
supplier of the
automotive
industry.

Brad and his collegues need to
quickly work up a small project.

Brad‘s team uses Social Software.
Wiki Rate
Blog
Extensible
Work Place
Office
Integration
Discussion
Access
Search
Management

Wiki
They collect and prioritize
requirements into a Wiki, …
+ Simple management of large stakeholder groups
+ Transparent process of prioritization

Wiki
…post status reports and
minutes on the Blog, … Blog
Jeff
+ Content can be classified into multiple categories
(tags)- easier to find.
+ Status reports are summarized automatically.

Wiki
...communicate within the
team via Microblog,... Blog
Microblog
+ International teams stay up to date.
+ Spontaneous ideas, advice and comments will be
available to everyone.

Wiki
… create and discuss content
in their Wiki, … Blog
Microblog
Forums
+ Content and discussion all in one place:
less e-mail-traffic.
+ Easy intergration of other file formats (Excel, Visio, …)
and simple export (PDF, Word).

Wiki
… and remain up to date via
RSS. Blog
Microblog
Forums
RSS
+ Transparency of the current state of processing.
+ Less information flooding (e-mails).
+ I decide what‘s important to me!

Brad ist excited about
Social Software:
+ Improved team work and
communication.
+ More transparency of the project
progress.
+ Less e-mails and fewer meetings.
+ Projects become more efficient.

Word travels fast.

Social Software expands, …

…finds new domains…
Process Management
Skill Management
Team Organization
Documentation
Project Management
Requirement Management
Reputation and Communication
Ideas and Innovations
Learning and Change Management
…
Customers Employees Partners

…and calls for a new culture
of openness:

Culture 1.0
„Which information shall we make
accessible?“

Culture 2.0
„Which information has
to be secured?“

Social Software is now also a part of
Lisa‘s daily work-life.
 She uses Wikis and
Blogs for her projects.
 RSS keeps her updated
about project status.
 She is active on the Staff
Blog.

In a discussion of…
… she finds…

…Brad!

… and Christie...

… and Bill.

And why is it
working now?

Because our daily business creates
context and audience automatically…

…and for this reason we are
motivated to share knowledge.

To share knowledge,
is a side effect of
our work!

While we work we
leave marks in the system…
Documents
Discussion
Opinions
Meetings
Comments
Links Tags

…and Social
Software makes
those marks
completely
transparent.

Social Software links content.
1

Social Software links content with
people.
2

Social Software links people.
3

When Social Software is understood as a
comprehensive plattform used in daily
business…

…then out of a hierarchical viewpoint
comes…

…complete transparency…

…over experts, topics and…

…(informal) networks.

Example: Network visualisation
in a Confluence Enterprise Wiki

So the right people meet…

…and new ideas
are developed
together.

1. It is no longer about reading the best
documents, but most of all finding the
right contact person.
2. With Social Software we are able to
build up and maintain networks and
make them more transparent. However
its successful implementation requires
the right cultural, technological and
organizational conditions.
3. This is where Web 2.0 ends and
Enterprise 2.0 takes the spotlight: The
right conditions have to be actively
created.

How do I create
an Enterprise 2.0?

Visit us: http://www.besser20.de/english

Frank Wolf, Christoph Rauhut, Simone Happ,
Christopher Buschow, Katja Dräger, Christin Büttner
Thanks to:
Anne Glas, Holger Günzler, Dada Lin, Jana Frommhold, Ricarda Köckler

f.wolf@t-systems.com
simone.happ@t-systems.com
http://www.t-systems-mms.com/mms/en
http://www.besser20.de/english