1. Enterprise 2.0
A Revolution of Knowledge in Three Parts.
3. 1. Sharing knowledge is always
voluntary, no one can ever be
2. We share knowledge when we
have the right audience, that
motivates us and creates the right
3. Social Software alone is not the
solution to the old problems of
4. Is there a new
There is no new knowledge
People are connected.
7. It is no longer about storing
8. …but about
Just In Time.
9. That happens in formal
10. …and even more with informal
11. *average ratio between formal and informal
networks in businesses.
quot;Liberating knowledgequot;, Snowden, D., Introductory Chapter, 1999, CBI Business Guide
12. How can the boss connect the
13. He doesn‘t.
We focus on
14. Just like Brad.
Brad works in
for a large
supplier of the
15. Brad and his collegues need to
quickly work up a small project.
16. Brad‘s team uses Social Software.
They collect and prioritize
requirements into a Wiki, …
+ Simple management of large stakeholder groups
+ Transparent process of prioritization
…post status reports and
minutes on the Blog, … Blog
+ Content can be classified into multiple categories
(tags)- easier to find.
+ Status reports are summarized automatically.
...communicate within the
team via Microblog,... Blog
+ International teams stay up to date.
+ Spontaneous ideas, advice and comments will be
available to everyone.
… create and discuss content
in their Wiki, … Blog
+ Content and discussion all in one place:
+ Easy intergration of other file formats (Excel, Visio, …)
and simple export (PDF, Word).
… and remain up to date via
+ Transparency of the current state of processing.
+ Less information flooding (e-mails).
+ I decide what‘s important to me!
22. Brad ist excited about
+ Improved team work and
+ More transparency of the project
+ Less e-mails and fewer meetings.
+ Projects become more efficient.
23. Word travels fast.
24. Social Software expands, …
25. …finds new domains…
Reputation and Communication
Ideas and Innovations
Learning and Change Management
Customers Employees Partners
26. …and calls for a new culture
27. Culture 1.0
„Which information shall we make
28. Culture 2.0
„Which information has
to be secured?“
29. Social Software is now also a part of
Lisa‘s daily work-life.
She uses Wikis and
Blogs for her projects.
RSS keeps her updated
about project status.
She is active on the Staff
30. In a discussion of…
… she finds…
32. … and Christie...
33. … and Bill.
34. And why is it
35. Because our daily business creates
context and audience automatically…
36. …and for this reason we are
motivated to share knowledge.
37. To share knowledge,
is a side effect of
38. While we work we
leave marks in the system…
39. …and Social
40. Social Software links content.
41. Social Software links content with
42. Social Software links people.
43. When Social Software is understood as a
comprehensive plattform used in daily
44. …then out of a hierarchical viewpoint
45. …complete transparency…
46. …over experts, topics and…
47. …(informal) networks.
48. Example: Network visualisation
in a Confluence Enterprise Wiki
49. So the right people meet…
50. …and new ideas
51. 1. It is no longer about reading the best
documents, but most of all finding the
right contact person.
2. With Social Software we are able to
build up and maintain networks and
make them more transparent. However
its successful implementation requires
the right cultural, technological and
3. This is where Web 2.0 ends and
Enterprise 2.0 takes the spotlight: The
right conditions have to be actively
52. How do I create
an Enterprise 2.0?
53. Visit us: http://www.besser20.de/english
54. Frank Wolf, Christoph Rauhut, Simone Happ,
Christopher Buschow, Katja Dräger, Christin Büttner
Anne Glas, Holger Günzler, Dada Lin, Jana Frommhold, Ricarda Köckler