Enterprise 2.0 Knowledge Management - Getting started

Enterprise 2.0 Knowledge Management A Revolution of Knowledge in Three Parts.

Previously…

1. It is no longer about reading the best documents, but most of all finding the right contact person. 2. With Social Software we are able to build up and maintain networks and make them more transparent. However its successful implementation requires the right cultural, technological and organizational conditions. 3. This is where Web 2.0 ends and Enterprise 2.0 takes the spotlight: The right conditions have to be actively created.

The key to Social Software success in business is...

…integration.

Integration?

Social Software alone is like... Wiki Rate Blog Extensible Work Place Office Integration Discussion Access Search Management

…just one player.

Success requires a coordinated organization,...

...adaption to the technological landscape, ...

...and a new team spirit. Grafik: http://flickr.com/photos/fede_gen88/798322626/sizes/o/

Only then everything fits together.

Enterprise 2.0 Organization Technology Integration in Integration of Tools Structure & Processes & Architecture Culture The Human Element.

Organization Integration in Structure & Processes

Hey, we just got a Wiki! Great! And what do you do with it? ?

Process Management Skill Management Team Organization Documentation Project Management Requirement Management Reputation and Communication Ideas and Innovations Learning and Change Management … Customers Employees Partners

BUT... what does YOUR company do?

Where do large, international teams work?

Where do the ideas of your customers end up?

When are credible communication and dialogue important?

Who is already doing it? How can we involve innovators?

Define your priorities.

Process Management Skill Management Team Organization Documentation Project Management Requirement Management Reputation and Communication Ideas and Innovations Learning and Change Management … Customers Employees Partners

Start small – think big. 1. Develop a vision. 2. First, tackle a real problem. 3. Implement and gain experience. 4. Update the vision. 5. Improve the operation, go on to further applications.

Organization: What else is important?

Technology Integration of Tools & Architecture

I can‘t find it on the Intranet! Did you already check the Wiki? $%§&/“))??

What knowledge do we need for success?

And what role does Social Software play? Today as a prototype,... ? Strategic Relevance High potential Strategic Suppor t Key operations Benefits for the Business

...and tomorrow as core-application? ? Strategic Relevance High potential Strategic Suppor t Key operations Benefits for the Business

Social Software is more than just a Wiki.

Each of these technologies has a particular advantage and field of application,...

...but it is the combination of these which allows a greater choice in daily use to bring out the full potential.

How does Social Software fit into your target architecture?

What do we use Social Software on the Intranet for? Ex. Social Intranet Organization Interest Groups Innovation Portfolio + Solutions Intranet Corporate Social Network …

What remains centrally edited? Ex. Edited Intranet Org.-News Beispiele Social Intranet Organisation HR Services Newsletter Groups Interest Innovation Market Research References + Lösungen Portfolio Intranet Corporate Social Network … …

What do we use Social Software on the Internet for? Ex. Social Internet Expert-Blogs External Project-Divisions Content on Web (Youtube) Enterprise Community … Intranet Internet

What gets edited on the Internet? Ex. Edited Internet Beispiele Social Internet Corporate Internet Experten-Blogs Microsites Externe Projektbereiche … Inhalte im Web (Youtube) Enterprise Community … Intranet Internet

How is classic communication linked… Examples Email VoIP Instant Messaging Conferencing … Conferencing & Intranet Internet Communication

...and which business applications are relevant... Examples SAP CRM Line of Business Apps Workflow Applications … Enterprise Conferencing & Intranet Internet Applications Communication

...for a comprehensive integration? Integration Dashboard Search Corporate Business … Tagging/Feeds Intelligence Enterprise Conferencing & Intranet Internet Applications Communication

A good technical integration...

...links information of various sources together, and makes them accessible.

It also protects the system against information overload through needs- based and personalized filtering.

Availability & performance are mandatory.

Culture The Human Element.

What could happen? Let‘s try it now!

“The gap between what's technically possible and what the corporate culture is willing and able to accept is often wider than many people automatically assume.” Dion Hinchcliffe

„Culture is an indirect variable, culture can‘t be generated!“ Prof. Peter Kruse

Change culture. Influence culture.

Do bosses have to take the lead?

A good boss doesn‘t have to be online... Grafik: http://upload.wikimedia.org/wikipedia/commons/d/d1/Portrait_Gandhi.jpg

...but he belongs at the center of communication. Grafik: http://www.barackobama.com/downloads/

„That won‘t work for us, our culture is just not ready.“

The right culture is a goal, not a pre-condition.

Start small – think big. Openness is the rule: Agile projects. closed areas only by request. Employees as ambassadors on the web. Executive Blog. Employee Blog. Comments allowed.

Openness where possible. Rules where necessary.

Define your Enterprise 2.0... Conventional Web Businesses 2.0 Authors few editors all employees Approval central individual Identity authentification necessary anonymity possible Structure centrally determined generated by usage Semantics folksonomy taxonomy Inspired by an idea from J. Robes, www.weiterbildungsblog.de

...and bring it to life.

There's lots to be done! Is it worth it?

Don‘t we have other priorities, in times like these? Well, don‘t we?

quot;A difficult economic environment argues for the need to innovate more, not to pull back.quot; Ken Chenault, CEO American Express

Social Software – properly integrated, goes over well with the employees,...

...and becomes the indispensable knowledge-infrastructure for the firm.

„In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.“ Ikujiro Nonaka

Any Questions?

Enterprise 2.0 Social Architecture & Strategy- Software & Tools Workshop IT-Strategy We are Conception, happy Test & Implementation & technical Migration to help. Integration Optimising Compliance- & Change Operations & Security-Check Management Per formance

Thanks to: Jana Frommhold, Dr. Frank Schönefeld, Anne Glas, Holger Günzler, Dada Lin, Christin Büttner

Frank Wolf (f.wolf@t-systems.com) Simone Happ (simone.happ@t-systems.com) Christoph Rauhut (christoph.rauhut@t-systems.com) http://www.t-systems-mms.com/mms/en http://www.besser20.de/english

To be continued.

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http://besser20.de	400
http://martinmendez.com	231
http://www.socialenterprise.it	186
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http://www.marketingfacts.nl	153
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https://www.ibm.com	134
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http://z22web30knowledgesharing.pbworks.com	96
http://www.brainsfeed.com	80
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http://educationinnovation.typepad.com	22
http://translate.googleusercontent.com	21
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Enterprise 2.0 Knowledge Management - Getting started

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