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A Marketing And Management Pro
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A Marketing And Management Pro

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  • 1. Thom Sudol“marketing and management pro”
  • 2. Thom Sudol…summary
    “I am versatile marketing and management leader, passionate about building bridges from companies and their products to new and existing customers. My diverse background spans both agency and client side assignments and includes strategic planning, integrated marketing, sales promotion, brand and product marketing, direct marketing, and advertising development. I am also an alliance and relationship architect, who is passionate about creating win-win solutions to problems and opportunities.”
  • 3. Thom Sudol…core competencies
    • Solid analytical skills and attention to details
    • 4. Adept at creative thinking and problem solving
    • 5. Works effectively across functions
    • 6. Experienced with the creative development process and program execution
    • 7. Experienced with sales and marketing budgets, P&L’s, forecasts, etc.
    • 8. Highly organized with proven project management skills
    • 9. Able to handle multiple assignments simultaneously
    • 10. Excellent written and verbal communication skills
    • 11. Interpersonal savvy
    • 12. Conflict management/composure
    • 13. Interview, select, develop, and supervise staff
    • 14. Hire, manage, mentor, and support marketing personnel
  • Thom Sudol…functional skills
    • Develop and implement strategic marketing plans
    • 15. Prioritize product opportunities to maximize sales and profits
    • 16. Develop and implement Policy Deployment
    • 17. Develop and publish product pricing strategies and field discount policies
    • 18. Provide field marketing support via collateral such as bulletins, newsletters, catalogs and press releases
    • 19. Plan, develop and implement communication and branding strategies
    • 20. Develop and manage budgets both individual and departmental
    • 21. Establish priorities, allocate funds, and determine project direction
    • 22. Plan, develop, implement and monitor projects to completion
    • 23. Monitor and evaluate market research programs
  • Thom Sudol…education & training
    • Master of Arts, Psychology – Montclair State University
    • 24. Bachelor of Arts, Psychology – Seton Hall University
    • 25. Project Management Professional training
    • 26. Microtrain, Lombard, IL - 2006
    • 27. Six Sigma Green Belt training
    • 28. Chicago Deming Association - 2006
    • 29. MS Project 1 & 2
    • 30. Microtrain, Lombard, IL - 2006
  • Thom Sudol…career experience
    • Douglas Shaw & Associates, West Chicago, IL 2007-2008
    Direct marketing and fund-raising consulting firm
    Consultant – selected accomplishments
    • Executed inaugural direct mail appeal exceeding projections by 80 percent
    • 31. Obtained three new clients in a four-month span
    • 32. Awana Clubs International, Streamwood, IL 2000-2006
    Non-profit children’s ministry to Christian churches
    Marketing Director – selected accomplishments
    • Crafted and implemented key communications strategy and tactics that resulted in 90 percent of member churches fully adopting a new program in the first year
    • 33. Reduced time-to-market by two months for Awana’s annual product catalog and shrunk production costs by $25,000 in year one by re-engineering and managing the entire catalog development and new product selection processes
  • …career experience
    • Vacations by Globetrotters, Downers Grove, IL 1999-2000
    Travel and vacation wholesaler
    Vice President, Sales – selected accomplishments
    • Initiated group sales department which exceeded revenue goal by 25 percent in six months
    • 34. Negotiated and implemented annual sales and marketing agreements with more than 20 travel consortia
    • 35. Budget Rent-a-Car, Lisle, IL 1997-1999
    Car and truck rental corporation
    Travel Industry/Local Marketing Manager – selected accomplishments
    • Developed integrated marketing approach that drove an incremental $300,000 in leisure rental car transactions
    • 36. Pioneered a barter program (cars for airtime) with local radio stations nationwide, resulting in a first ever local market radio program at Budget
  • …career experience
    • McCann Erickson Advertising, Tampa, FL 1996-1997
    Full service advertising agency
    VP, Field Marketing & Promotion – selected accomplishments
    • Developed, coordinated, and executed field marketing plans and promotions, including print and broadcast media, for all Outback Steakhouse restaurants
    • 37. Tracy Locke Advertising, Chicago, IL 1990-1995
    Full service advertising agency
    Account Director, Central (Client - Pepsi) – selected accomplishments
    • Developed and implemented a new hiring and training program to address client issues regarding performance and service - resulted in client retention, re-establishment of the clients’ trust and dramatic improvement in service quality
    • 38. Increased total bottler participation in corporate objectives from 75 to more than 90 percent using creative franchise bottler incentive programs. Also, enhanced performance vs. sales and distribution objectives for the Central Division for two successive years
  • Thom Sudol…other experience
    • Geographic Marketing Group (VP, Management Supervisor - Pepsi)
    • 39. Coca Cola USA (Sales Development Manager)
    • 40. Seven Up USA (Area Sales Manager)
    • 41. Procter & Gamble (Field Sales Representative)
    • 42. United States Army, Europe - 1LT, Armor
  • Thom Sudol…contact information
    • Address: 1675 Blackwell Lane , Aurora, IL 60504
    • 43. Cell Phone: (630) 430-9870
    • 44. E-mail: thom.sudol@gmail.com
    • 45. Linked In: www.linkedin.com/in/thomsudol