Taxonomies for Publishing

Welcome to the SLA Taxonomy Division’s “Webinar Wednesdays” December 14, 2011, 1:00 PM – 2:00 PM EST Taxonomies for Publishing: Enhancing the User Experience Access Innovations, Inc. Changing search to found. Jay Ven Eman, Ph.D., CEO j_ven_eman@accessinn.com Access Innovations, Inc. www.accessinn.com www.dataharmony.com +1.505.998.0800 Albuquerque, NM2011 copyright Access Innovations, Inc.

AbstractIn the modern environment of Web-hosted content, where users can instantly find and access vast numbers of works, the competitive value of a journal article, a book, or a collection is increasingly derived from users’ ability to connect the information contained within the works themselves with other content that is important to them. This ability to create instant connections between works that have been heretofore kept separate or “siloed” – by journal title, content type, or publishing house – represents a revolution in the way users search for, consume, and pay for information. This trend has been happening for several years, often to the commercial disadvantage of publishers: by indexing every page on the Web, Google has changed the economy of publishing to one that is increasingly based around the article or the chapter, rather than the journal or the book. Instead of starting at a journal’s home page, users go directly to articles, bypassing the publisher’s home page branding and revenue-generating advertising . Google has effectively become the “hub” connecting all content on the Web. Nearly all of the major publishing organizations are discovering that in order to protect their brands and preserve the value of subscription sales, they need to become more active participants in this process and create new paths that enable users to find additional value within their content collections. 2011 copyright Access Innovations, Inc.

Parsing the abstract1. Google factor – indexing “everything”2. Loss of branding3. Bypasses your landing page4. Journal or book as digital object deconstructs to article, chapter, or section5. Linking out from these smaller digital objects6. Find new paths from the article page to your other resources7. Silos 2011 copyright Access Innovations, Inc.

2011 copyright Access Innovations, Inc.

The Publisher Challenge: Google is a one stop shop and they index your content  Information in Silos Content  Disjointed content  Untapped value within Programs archives – new products  Points of contact vary People Information-rich assets, unconnected from each other, leave the total organization less than the sum of its parts 2011 copyright Access Innovations, Inc.

The Taxonomy Solution not just to be discovered ….. Subjects: Concepts Entities: People, Places, Things 7 2011 copyright Access Innovations, Inc.

Fight back!“Index” your content yourself Google “indexes” it – for the world You need to “index” it for your community Use the language your users use Set the context for your content Leverage the access to that content Maximize the Google “hub” 2011 copyright Access Innovations, Inc.

Create a new roadmap Link the content Link the people Link the terms Link your resources Take charge of the terminology used Manage your community 2011 copyright Access Innovations, Inc.

Classification Process or Assigned Indexing <Anchor><Date>09-14-11</Date>09-14-11 <TI>“Solving the Challenge”</TI>“Solving the Challenge” <BLH>By</BLH>By Jay Ven Eman <Author> <AU_FN>Jay</AU_FN>The process of indexing <AU_MI></AU_MI>a content object begins <AU_LN>Ven Eman</AU_LN>with… </Author> <Body>The process of indexing a content object begins with…</Body> <Subject>Indexing</Subject> <Subject>Thesauri</Subject> <Subject>Standards</Subject> <Subject>Classification</Subject> Unstructured </Anchor> Structured Thesaurus M.A.I. Master Content Data Harmony Repository MAIstro Server e.g. Database Classification System 2011 copyright Access Innovations, Inc.

Semantics = Words + = Taxonomy • Consistent retrieval Search • Precision – exactly what the user wants • Recall – all of the relevant material • Discover colleagues working in same areas Collaboration • Stimulate collaboration • Productive interactions • Encourages return visits User • Saves people time Engagement • Promotes sales and use of site13 © 2011 Access Innovations, Inc. All Rights Reserved.

Supporting the user experience • Simple, familiar, and consistent user experience User Experience • Single, integrated platform for intranet, extranet, and Internet across the enterprise Process • Boosts employee productivity by simplifying everyday business activities • Accelerates shared business processes across organizational boundaries Management Content • Manage content to gain increased business value • Organization-wide access to structured and unstructured data across Management disparate systems • Manage content retention across user groupsInformation Lifecycle • Share business data securely Management • Enforce regulatory requirements Knowledge • Connects people with information and expertise • Enables people to make better-informed decisions by presenting business- Management critical information in one central location14 © 2011 Access Innovations, Inc. All Rights Reserved.

Domain-based connections 2011 copyright Access Innovations, Inc.

IEEE Subject Browsing Note broad categoriesas well as deep indexing 2011 copyright Access Innovations, Inc.

Target resources by subject or user role CONFIDENTIAL 2011 copyright Access Innovations, Inc.

Targeted resources based onsubject or user role Quick access to special areas based on the taxonomy CONFIDENTIAL 2011 copyright Access Innovations, Inc.

Taxonomy Driven Search Presentation Auto-completion using the taxonomy Guide the userNavigatethe fulltaxonomy“tree”BROWSE 2011 copyright Access Innovations, Inc.

Link to Society Resources CME Upcoming Other Activity on Conference Journal Topic A on Topic A Articles on Topic A Job Posting Journal for Expert Article on on Topic A Topic A Grant Available Podcast Interview for Researchers with Researcher Working on Working on Topic A Topic A Author Networks Social Networking SME – Topic A 2011 copyright Access Innovations, Inc.

Link to Society Resources Related Press Releases •How What and How Much We Eat (And Drink) Affects Our Risk of CancerCancer Epidemiology Biomarkers & Prevention •Novel COX-2 Combination Treatment May Reduce ColonVol. 12, 161-164, Cancer Risk Combination Regimen of COX-2 Inhibitor and Fish Oil Causes Cell DeathFebruary 2003 •COX-2 Levels Are Elevated in Smokers© 2003 American Association for Cancer ResearchShort Communications Related AACR Workshops and ConferencesAlcohol, Folate, Methionine, and Risk of Incident Breast Cancer in the in Cancer Prevention Research •FrontiersAmerican Cancer Society Cancer Prevention Study II Nutrition •Continuing Medical Education (CME) CohortHeather Spencer Feigelson 1, Carolyn R. Jonas, Andreas S. •Molecular Targets and Cancer TherapeuticsRobertson, Marjorie L. McCullough, Michael J. Thun and Eugenia E. Meeting Abstracts Related •Association between dietary folate intake, alcoholCalle Department of Epidemiology and Surveillance Research, Americanand methylenetetrahydrofolate reductase C677T and intake,Cancer Society, National Home Office, Atlanta, Georgia 30329-4251 A1298C polymorphisms and subsequent breast •Folate, folate cofactor, and alcohol intakes and risk for colorectal adenomaRecent studies suggest that the increased risk of breast cancer associated •Dietary folate intake and risk of prostate cancer in a largewith alcohol consumption may be reduced by adequate folate intake. We prospective cohort studyexamined this question among 66,561 postmenopausal women in theAmerican Cancer Society Cancer Prevention Study II Nutrition Cohort. Related Education Book ContentRelated Working Groups Think Tank Report Oral Contraceptives, Postmenopausal•Finance Related Think Tank Report Hormones, and Breast Cancer•Charter Content Physical Activity and Cancer•Molecular Epidemiology Webcasts Hormonal Interventions: From Adjuvant Therapy to Related Webcasts Breast Cancer PreventionRelated Awards•AACR-GlaxoSmithKline Clinical Cancer ResearchScholar Awards•ACS Award•Weinstein Distinguished Lecture 2011 copyright Access Innovations, Inc.

Expert Reviewer Identification American Chemical Society had separate reviewer lists for all journals Difficult to find the expertise to review articles Paper-based Can use the taxonomy, reviewers, and member profiles used to quickly find appropriate experts 2011 copyright Access Innovations, Inc.

Member Profiles Members can choose from a list of terms Browse it Use synonyms Have automatic suggestions from their controlled vocabulary 2011 copyright Access Innovations, Inc.

Corporate Profile Tagging User pastes oruploads narrativeButton to auto-extract taxonomyattributes 2011 copyright Access Innovations, Inc.

Author Authority Database Create full author records Use author linking Identify authors in all name forms Find co-authors Find authors in a place Find potential collaborators Find new employees Add Taxonomy terms 2011 copyright Access Innovations, Inc.

Inline Tagging - HTML View Show the exact point where the concept is mentioned. Mouse-over to view the term record Statistical summary, showing the number of times each term is mentioned in the article 2011 copyright Access Innovations, Inc.

More like these using taxonomyRecommendations: 2011 copyright Access Innovations, Inc.

What we covered You can take control - remove the silos Leverage Web-hosted content Getting users to direct connect gives competitive value. Join the revolution in users search Make Google indexes a commercial advantage Take users to the article and author Become active participants - create instant connections Create new paths, enable users to find additional value from your collection Manage the language - use a taxonomy! © 2011 Access Innovations, Inc. All Rights Reserved.

About Access Innovations 37 The Access Innovations team are experts in content creation, enrichment and conversion services. We provide services to semantically enrich and tag and raw text into highly structured data. We deliver clean, well formed, metadata enriched data so our clients can reuse repurpose, store, and find their knowledge assets. We go beyond the standards to build taxonomies and other data control structures as a solid foundation for data. Our services and software allow organizations to use and present their information to both internal and external constituents by leveraging search, presentation, e-commerce . We change search to found! • Founded in 1978 • Headquartered in Albuquerque • Privately held • Delivered more than 2000 engagements © 2011 Access Innovations, Inc. All Rights Reserved.

Thank you for your attention! Questions? Taxonomies for Publishing: Enhancing the User Experience Access Innovations, Inc. Changing search to found. Jay Ven Eman, Ph.D., CEO j_ven_eman@accessinn.com Access Innovations, Inc. www.accessinn.com www.dataharmony.com +1.505.998.0800 Albuquerque, NM2011 copyright Access Innovations, Inc.

Taxonomies for Publishing

by TSoholt on Dec 20, 2011

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Taxonomies for Publishing — Presentation Transcript