Customers Pesonas: The first step of all content marketing

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Customers Pesonas: The first step of all content marketing

  1. 1. Customer Personas: Step 1 of Content Marketing • Review of What a Persona is • Why It especially matters on the web • 10 ways to leverage with Inbound Marketing
  2. 2. Online Resources on Personas • Buyer Persona Webinar (3hr) • Personas Developing Worksheet • Articles – 6 Core Benefits of a Well Defined Persona – 9 Questions to Ask When Developing Buyer Personas – How to Design a Persona-Centric Website Experience • These slides and recording • Posted on LinkedIn Group Dec 12, 2012
  3. 3. Who am I? Follow me: @TMSchwab
  4. 4. You already understand Buyer Personas Brandon Allison
  5. 5. Why measure unique visitors, then treat them identically
  6. 6. 10 Ways to leverage Personas with Inbound Marketing and improve your business today
  7. 7. 1. Persona’s questions = Blog Titles
  8. 8. 2. Persona Specific Blogs
  9. 9. 3. Images to match Persona
  10. 10. 4. Match Offers to Persona
  11. 11. 5. Writers to match Persona
  12. 12. 6. Have visitors choose their Persona
  13. 13. 7. Have your visitors pick their website
  14. 14. 8. Ask questions - refine your Personas
  15. 15. 9. Focus on most profitable Personas
  16. 16. 10. Don’t invest in money loosing Personas ….ignore non-customers
  17. 17. Thank you “What’s ordinary to you, is amazing to me” Derek Sivers @sivers

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