TCC presentation Small Business and Facebook

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Quick presentation covering creating a Facebook Profile and Facebook Page.

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TCC presentation Small Business and Facebook

  1. 1. Welcome
  2. 2. Small Business and
  3. 3. Firstly, what is Facebook ? Simple definition: it's a massive forum on a website. Complex definition: it’s an interactive community where everyone can interact directly with anyone else they choose.
  4. 4. Worldwide Facebook Users - 683 million (if Facebook was a country it would be the 3rd largest) Australian Facebook Users - 11 million (50% of total population) Nearly 33% of Facebook Users in Australia are over 35 Australian women aged 55 and over are the fastest growing Facebook demographic. Australian users spend around 30 hours a month on Facebook; upload 80 million pictures; wrote 32 million 'wall posts' and 45 million 'status updates‘. Australia leads the world in time spent on social media sites (not just Facebook).
  5. 5. Background <ul><li>Two main platforms of Facebook:- </li></ul><ul><li>Personal Profiles </li></ul><ul><li>Business Pages </li></ul><ul><li>Each contains two main areas:- </li></ul><ul><li>News Feed (what you see) </li></ul><ul><li>Wall (what your Friends/Fans see) </li></ul>
  6. 6. A Little Bit of Techno <ul><li>Personal account is called a PROFILE and it collects FRIENDS </li></ul><ul><li>A user can create BUSINESS PAGES that collects LIKES (aka FANS) </li></ul><ul><li>A Wall (‘Profile’) is used to post status updates to be displayed to Friends/Fans </li></ul><ul><li>A News Feed (‘Home’) is where YOU read your friends’ status updates </li></ul>
  7. 7. 76% of Australians are loyal to the brand of car they drive; 67% to their coffee shop and 65% to their financial institution. Only 14% of people trust ads, but they trust their friends and colleagues. We need solutions to problems, and to satisfy that need, we go to our friends and family; our personal networks. Those networks are now using social media to participate in this Information Communication Revolution. Loyalty - Respect - Word-of-mouth
  8. 8. <ul><li>Create a Personal Profile; </li></ul><ul><li>Customise your Profile; </li></ul><ul><li>Create a Business Page; </li></ul><ul><li>Customise your Page; </li></ul><ul><li>Engage, Interact and Followup </li></ul>Getting on Facebook
  9. 9. Facebook Profile <ul><li>Upload image; </li></ul><ul><li>Customise privacy settings; </li></ul><ul><li>Customise information; </li></ul><ul><li>Create lists; </li></ul><ul><li>Find friends; </li></ul><ul><li>Maintain Facebook etiquette; </li></ul><ul><li>Etc Groups; Games; Apps; Events... </li></ul>
  10. 10. Facebook Profile Etiquette <ul><li>80/20 Rule (80% personal & 20% business); </li></ul><ul><li>Don’t ‘sell’ to your Friends; </li></ul><ul><li>Use ‘Lists’ to filter posts; </li></ul><ul><li>Don’t accept Friends you don’t know; </li></ul><ul><li>NEVER Poke, it’s annoying; </li></ul><ul><li>Respect other’s Walls; </li></ul><ul><li>THINK before you post (don’t drink and Facebook). </li></ul>
  11. 11. LET’S DO IT! <ul><li>If you don’t have a Facebook Profile, we will log in and create one. </li></ul><ul><li>If you have a Facebook Profile, we can customise it. </li></ul>
  12. 12. Facebook Page <ul><li>Upload Avatar; </li></ul><ul><li>Customise privacy settings; </li></ul><ul><li>Customise information; </li></ul><ul><li>Promote Page; </li></ul><ul><li>Maintain Facebook etiquette; </li></ul><ul><li>Etc Apps; Events; Ads; Mobile; ... </li></ul>
  13. 13. Facebook Page Etiquette <ul><li>80/20 Rule (80% business 20% personal) ; </li></ul><ul><li>Giveaway ‘valuable’ content; </li></ul><ul><li>Maintain a ‘Brand’; </li></ul><ul><li>Don’t post too often; </li></ul><ul><li>Never spam your fans; </li></ul><ul><li>NEVER Poke, it’s annoying; </li></ul><ul><li>Don’t ‘ set it and forget it ’. </li></ul>
  14. 14. The Main Objectives <ul><li>Build a ‘ tribe ’ of fans. </li></ul><ul><li>Fans will become your walking-talking billboards. </li></ul><ul><li>Give them a reason to recommend your product or service </li></ul><ul><li>Engage with high value content </li></ul><ul><li>Interact with your fans </li></ul><ul><li>Follow-up </li></ul>
  15. 15. LET’S DO IT! <ul><li>Log into your Profile . </li></ul><ul><li>Create a Page . </li></ul>
  16. 16. Things You Can Do <ul><ul><li>Create a LIKE box for your website </li></ul></ul><ul><ul><li>Custom ‘welcome’ tab </li></ul></ul><ul><ul><li>Lead capture form </li></ul></ul><ul><ul><li>Measure traffic </li></ul></ul><ul><ul><li>Stream from your blog </li></ul></ul><ul><ul><li>Stream to Twitter , Linkedin , etc </li></ul></ul><ul><ul><li>Sell products and services…. </li></ul></ul><ul><ul><li>The list is endless </li></ul></ul>
  17. 17. <ul><li>Where to Learn More? </li></ul>
  18. 18. <ul><li>‘ LIKE ’ us on Facebook and get access to information and tutorials. </li></ul><ul><li>Or </li></ul><ul><li>Signup for a hands-on workshop . </li></ul>

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