What is Facebook?Worldwide Facebook Users – 901 millionAustralian Facebook Users - 13 millionNearly 37% of Facebook Users in AUS are over 34AUS women aged 55 and over are the fastestgrowing Facebook demographic.Australian users spend around 30 hours a monthAUS leads the world in time spent on social media
Facebook 101• Two main types:- • Personal Profiles = Friends • Business Pages = Fans• Each has two main areas:- • News Feed (what you see) • Wall/Timeline (what others see)
Facebook 101• Administrators need to have their own personal Facebook Profile in their real name.• Used to ‘invisibly’ Access the organisation’s Facebook Page.
‘Personal’ Profile• Personal account is called a PROFILE and it collects FRIENDS• Your Wall/Timeline is used to display your status updates to selected FRIENDS• Your status updates will display in selected FRIENDS’ News Feeds• A News Feed (‘Home’) is where YOU read your FRIENDS’ status updates
‘Business’ Page• A user can create BUSINESS PAGES that collects LIKES (aka FANS)• Your Business Page Wall/Timeline is used to display Business updates to FANS• Your Business News Feed (‘Home’) is where YOU read updates from other Pages that your Page ‘Likes’
Page Ideas• Create and share Facebook Events;• Install a Fundraising App on your Page;• Run “Matching” Campaigns;• Sell actions eg ‘every LIKE on a Page, the Page will donate $1’• ‘Sell / Auction’ products;• Reward Donors by mention.
What is TWITTER?Worldwide Twitter Users – 465 millionAustralian Twitter Users – 1.6 million64% of Twitter Users in Australia areMalesAUS spend around 10 minutes per session44% of Australian Politicians are onTwitter
Where to Start?Start slow:- • Which Network? • Who, How and When?
ReviewHow can social media help your organisation? • Fundraising • Event Promotion
Where to Learn More? ‘LIKE’ us on Facebook and get access to information and tutorials. Fb.com/TownsvilleSocialMediaMarketing Or Check for hands-on Workshops http://townsvillesocialmediamarketing.com/courses/