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Sustaining the Solar Industry’s Tremendous Growth
Sustaining the Solar Industry’s Tremendous Growth
Sustaining the Solar Industry’s Tremendous Growth
Sustaining the Solar Industry’s Tremendous Growth
Sustaining the Solar Industry’s Tremendous Growth
Sustaining the Solar Industry’s Tremendous Growth
Sustaining the Solar Industry’s Tremendous Growth
Sustaining the Solar Industry’s Tremendous Growth
Sustaining the Solar Industry’s Tremendous Growth
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Sustaining the Solar Industry’s Tremendous Growth

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  • 1. Sustaining the Solar Industry’s Tremendous Growth Andrea Luecke andrea.luecke@solarfound.org www.TheSolarFoundation.org NDN/New Policy Institute Panel June 27, 2011
  • 2. PV Capacity Up 73% Since 2000! Solar Electric Installations, 2000-2010 1,200 1,000 Megawattas (MW) 800 CAGR: 73% 600 CSP PV 400 200 CAGR: 82% - 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 $6B Industry with 300% Revenue Growth in Four YearsSource: SEIA/GTM Research – U.S. Solar Market Insight 2010 Year in Review
  • 3. Not Just in California Anymore… 956 MW Installed in 2010 (PV & CSP) 2,593 MW Cumulative through 2010 (PV & CSP) All Others: 14% North Carolina: All Others: 10% New Mexico: 2% Texas: 2% California: 27% 2% North Carolina: Pennsylvania: 3% 2% New York: 2%New Mexico: 5% Arizona: 4% Pennsylvania: Colorado: 4% 5% California: 51% Florida: 6% Colorado: 6% New Jersey: 14% Arizona: 6% Nevada: 6% Nevada: 6% Florida: 12% New Jersey: 11% Source: SEIA/GTM Research – U.S. Solar Market Insight 2010 Year in Review
  • 4. Cost of Installing PV is Rapidly DecreasingNational Weighted SunShot Goal = $1/Watt Average System ($0.06 kWh) by 2020 Prices 2010 Source: SEIA/GTM Research – U.S. Solar Market Insight 2010 Year in Review
  • 5. U.S. Solar Jobs Growing at 26% Estimated Jobs in Top 20 States as Percent of Total Solar Jobs Manufacturing Subsector Creating Jobs at 36%Source: The Solar Foundation’s National Solar Jobs Census 2010
  • 6. U.S. Net Exports Total $723m in 2009Source: GTM Research, International Trade Commission
  • 7. Playing Defense: Stabilize Market Conditions• Political Attacks on Solar Programs (i.e. DOE Loan Guarantee Program, CA – Prop 23, PA – legislation to reduce RPS requirements, WI- legislation proposing to fulfill RPS from Canadian hydropower, PACE)• Program Cancellation/Unplanned Incentive Reductions (i.e. AZ - Salt River Project & Arizona Public Service Co., CO – Xcel & Black Hills Energy, WI- WE Energies)• Expiring/Sunsetting Incentives (i.e. 1603 Treasury Program, rebate programs in Ohio and Massachusetts)• Program Maturity (i.e. CA – Commercial CSI programs reaching budgetary caps, PA – SREC capacities being reached)
  • 8. Playing Defense: More Public Education is Needed• Combat misperception that green jobs don’t exist through highest quality research• Combat multi-million dollar misinformation campaigns through myth-busting workshops for local gov’ts – Example: ACCCE spends ~$40M/year on ads promoting “clean coal” and demoting renewables – Example: Oil and gas companies spent ~$154M on lobbying in 2009 (which is 10x the amount spent on lobbying for renewables)• Combat pay-for-play school curricula from coal, oil and gas companies with more balanced energy education – Example: ACF spent $300k to develop coal biased lesson plans in 2009
  • 9. Thank You! Andrea Luecke Acting Executive Directorandrea.luecke@solarfound.orgwww.TheSolarFoundation.org

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