Twitter for newbies: Surviving in wild west of twitter

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Learn how to tweet. Twitter 101 presentation for Social Media Camp Bootcamp in Kamloops November 2013. Presented with a wild west theme because that is what Twitter is.

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Twitter for newbies: Surviving in wild west of twitter

  1. 1. It’s the Wild West Out There … 4 steps to surviving & earning the Twitter tin star Terry Rachwalski, MBA, CMC @consultingmania
  2. 2. Surviving the wild west Get a map Get your gear Practice range Tin star!
  3. 3. https://www.raremaps.com get a map
  4. 4. Mobile: 75% of monthly active users access via mobile Twitter gets 70% of revenue from smart phones & tablets Infographic courtesy Brickfish.com http://www.statisticbrain.com/twitter-statistics/
  5. 5. Gold rush: Fastest growing social network 408m Q2 2012 485m Q4 2012 Active usage* grew from 206m to 288m users * used or contributed in the past month
  6. 6. Timely & timeless: Instant Events Local info Referral traffic Funny memes Parody accounts Spam Junk Haters & worse
  7. 7. outfitters Get your gear
  8. 8. Before you start tweeting or baking beans: What is your purpose? 5W Time, tools Policies Authentic voice Cultural/community sensitivity
  9. 9. Short Name Profile photo, header image 1252 x 626 Name, location, website (short URL) Bio: 160 characters Turn off notifications
  10. 10. Learn the code ) RT re-tweet MRT modified retweet @ mentions DM Direct message @ mentions partners/supporters Engage w/ local community Themes: #followfriday Use & follow hashtags – no more than 3 #yka Use Bit.ly for URL shortener & to track your post clicks Follow back unless they are unsavory Do I care who follows me? Don’t just push your blog/product: 10 to 1 rule
  11. 11. @consultingmania
  12. 12. Learn to play nice practice range
  13. 13. Dashboards Hootsuite Social Oomph Tweetdeck NEW! Twitter custom timeline tool (like Storify) http://on.mash.to/1dB4 hPT
  14. 14. Other things dashboards can do: Schedule tweets Private or public lists Search by location or boolean: Apps like Trendspottr free
  15. 15. Hashtag & account use… don’t do this And no newsjacking
  16. 16. Spotting Spambots
  17. 17. big gun example: autodesk
  18. 18. Test: Google #AU2013
  19. 19. Oct 16
  20. 20. Nov. 11
  21. 21. get your tin star
  22. 22. ride with the cavalry Tin star activities Tweetchat like #HBRogue http://tweetreports.com/twitter-chatschedule/ Twitterfall.com at events Tintup.com Contests Offerpop http://interactwive.com/ Tweetups Incl employees Ask for RTs Put handle on print/Icon at top of site
  23. 23. Lasoo some Apps Spam buster: http://nurph.com/hbrogue# Tweetreach Followerwonk; find accts by their bio Manageflitter: best time to tweet Tweriod: when followers tweet Twitdom: app store Intweets: find twitter lists/channels Vizify.com; Cool video Gene Autry National files
  24. 24. Terry@tartangroup.ca + 250.592.3838 @tartangroup @consultingmania
  25. 25. http://bit.ly/19XGaej

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