Links, Cookies, LSO and sometimes offline (data aggregators)
Beyond the Website Kevin Trilli VP, Product TRUSTe
Presentation Goals Explore the increasing complexity of websites Examine the role of 3rd parties interacting with consumer PII on behalf of a website 2. Discuss management of 3rd party service providers Discover how you can best mitigate risk for your organization 3.Develop strategic positioning within your company How to make privacy an asset, not an afterthought in product, marketing, development and operations.
Service Providers Provide commercial services on behalf of another company that involves the use, collection, storage or sharing of the personal information of that company’s customers or site’s visitors Web Hosting Web Analytics Business process providers AffiliateMarketing Fulfillment Applicationservice & hosting providers Ad Networks Customerforums CRM ContentManagement Customer ServiceSoftware ContentDelivery Live Chat /Click-To-Call PersonalizationRich Media Social mediaproviders SecurityCertification Service ProviderLead Generator OrderManagement E-CommerceShopping Cart Search EngineMarketing E-MailMarketing E-CommercePlatform Paymentsprocessors Site Design HR Services Site Search Web PerformanceMonitoring