Sharing & Succeeding: Using Community Data To Reach Audiences

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Sharing & Succeeding: Using Community Data To Reach Audiences was presented by Will Lester, VP of TRG Arts at the National Arts Marketing Project (NAMP) Conference in 2011.

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Sharing & Succeeding: Using Community Data To Reach Audiences

  1. 1. NAMP 2011 - LouisvilleSHARING & SUCCEEDING:USING COMMUNITY DATA TO REACH AUDIENCES1
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  5. 5. Successful Co-op Programs• Permission Based• Neutral 3rd Party Oversight• Inexpensive (FREE)• Training & Professional Development 5
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  7. 7. 6% Attend Multiple Organizations7
  8. 8. Single Org Buyers: 50% Churn Overall8
  9. 9. Multi Org Buyers: 15% Churn Overall9
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  13. 13. www.trgarts.comwww.trgarts.blogspot.com

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