In its arts patron behavior research since1995, the consulting firm TRG Arts has seen what it takes to increase numbers, loyalty, and investments from members and annual fund donors. This session from the 2011 ArtsReach conference in San Francisco, illuminates five dynamics that together make a successful fund- and friend-raising strategy for any organization. Get an expert overview on who are your organization’s best prospects, what you have to do to win them, and how you can go about it. Take home ideas you can implement whether you are a member of the development, marketing or ticket office team.
Jill Robinson, President
As co-owner of TRG Arts, Jill Robinson leads the consulting firm’s day-to-day operations and service to arts and cultural organizations and to the industry. Under Jill’s leadership, TRG has expanded its scope of service to all arts genres throughout the United States and into Canada. The firm’s relentless consulting focus on measurable revenue results is a hallmark of Jill’s leadership that has generated hundreds of millions in revenue – earned and contributed—for clients. Jill developed TRG’s counsel on integrated patron loyalty programs, bringing together colleagues across organization departments to build stronger, longer paid patronage. As a TRG lead consultant, Jill has recommended solutions for growth to scores of individual clients including orchestras, opera, dance, and theater companies, arts centers, festivals, and museums.