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When done right and well, pricing strategies earn revenue and also create and retain lifelong, loyal patrons. This 3-hour intensive at the Spring 2012 ArtsReach Conference in New York City was led by ...
When done right and well, pricing strategies earn revenue and also create and retain lifelong, loyal patrons. This 3-hour intensive at the Spring 2012 ArtsReach Conference in New York City was led by TRG Arts CEO Rick Lester and his consulting firm colleagues who have helped hundreds of organizations earn millions from demand and pricing strategies TRG pioneered. The intensive is designed for marketing, development and ticketing colleagues to attend together and with other teams. Learn how your role in the process of pricing and demand management can make a positive difference in the way loyal patrons are found, cultivated, and developed over time. Identify the set of facts that tell your organization what’s in demand, and what’s not. Challenge your assumptions about price increases, discount policy, comp distribution, and dynamic pricing. Take home ideas that will build revenues and grow loyal patrons.
How a Hot Ticket Launches Lifelong Patronage
-What is demand and why manage it?
-How do I know my pricing strategy is working?
-What’s price got to do with patron relationships?
Pricing Fundamentals No Performing Art or Museum Can Live Without
-What are the demand factors in my organization?
-Who gets the best access at the best price and why?
-What’s my job in pricing strategy?
Discounts, Comps, Dynamic Pricing: Challenge Your Assumptions
-Why are certain discounts always available? Should they be?
-How much is too much?
-Is dynamic pricing The Answer?