Sports business

541 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
541
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Web and online (remote encounters) Web 2.0 Search Analytics Email (best results-to-cost ratio) Social networks (engage audiences quickly and cheaply, yet bring rich data) Facebook fan pages Facebook ads Twitter (brands use with caution) Blogs and user-generated content Crowdsourcing Customer relationship management Personal service Build loyalty and trust Customer retention Shared emotional investment Sport marketing should focus on the development and maintenance of long-term relationships with customers than on one-off transactions or exchanges implicit with the 4Ps. Database marketing Segment and target desirable audiences
  • Sports business

    1. 1. Student engagement and skills development Richard Berry
    2. 2. Partners <ul><li>RFL </li></ul><ul><li>Carnegie Challenge Cup </li></ul><ul><li>Leeds Rhinos </li></ul><ul><li>Leeds Carnegie </li></ul><ul><li>YCCC </li></ul><ul><li>Leeds Met teams </li></ul>
    3. 3. Process <ul><li>Insights (strategic target market) </li></ul><ul><li>Creativity tools </li></ul><ul><li>Communications brief </li></ul><ul><li>Entering dialogue </li></ul><ul><li>Test usability </li></ul>
    4. 8. Personal SEO (digital footprint) <ul><li>Blogs </li></ul><ul><li>Linkedin </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Slideshare </li></ul><ul><li>Eportfolio </li></ul>
    5. 13. Summary <ul><li>Process skills </li></ul><ul><li>Analytics skills </li></ul><ul><li>Personal SEO skills </li></ul>

    ×