• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
294
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Web and online (remote encounters) Web 2.0 Search Analytics Email (best results-to-cost ratio) Social networks (engage audiences quickly and cheaply, yet bring rich data) Facebook fan pages Facebook ads Twitter (brands use with caution) Blogs and user-generated content Crowdsourcing Customer relationship management Personal service Build loyalty and trust Customer retention Shared emotional investment Sport marketing should focus on the development and maintenance of long-term relationships with customers than on one-off transactions or exchanges implicit with the 4Ps. Database marketing Segment and target desirable audiences

Transcript

  • 1. Student engagement and skills development Richard Berry
  • 2. Partners
    • RFL
    • Carnegie Challenge Cup
    • Leeds Rhinos
    • Leeds Carnegie
    • YCCC
    • Leeds Met teams
  • 3. Process
    • Insights (strategic target market)
    • Creativity tools
    • Communications brief
    • Entering dialogue
    • Test usability
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8. Personal SEO (digital footprint)
    • Blogs
    • Linkedin
    • Facebook
    • Twitter
    • Slideshare
    • Eportfolio
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. Summary
    • Process skills
    • Analytics skills
    • Personal SEO skills