Along the European Route of Brick Gothic Entlang der Europäischen Route der Backsteingotik Successful Marketing of a  cult...
Preface Brick Gothic - ? Cultural Routes and Networks Critical Mass of Potential Visitors Organisation, Cooperation H...
Brick Gothic heritage Kulturerbe Backsteingotik - medieval (c.13-16) - Hanseatic-inspired -concentrated around and South o...
CrossCulTour – European Cultural Tourism, Heritage Management,                      Christoph PienkossCulture Tourism Mana...
CrossCulTour – European Cultural Tourism, Heritage Management,                      Christoph PienkossCulture Tourism Mana...
CrossCulTour – European Cultural Tourism, Heritage Management,                      Christoph PienkossCulture Tourism Mana...
CrossCulTour – European Cultural Tourism, Heritage Management,                      Christoph PienkossCulture Tourism Mana...
CrossCulTour – European Cultural Tourism, Heritage Management,                      Christoph PienkossCulture Tourism Mana...
CrossCulTour – European Cultural Tourism, Heritage Management,                      Christoph PienkossCulture Tourism Mana...
CrossCulTour – European Cultural Tourism, Heritage Management,                      Christoph PienkossCulture Tourism Mana...
Cultural Network Kulturerbe Backsteingotik - no drive-by or -through - roads: not important -optional combination of sites...
Critical Mass of Visitors Attraktion für Besucher? - not (only) for „Gothic Freaks“ -target group: tourists interested in ...
Organisation&cooperation - from project to reg. Association - Members: mainly cities -Committees: Marketing/Heritage suppl...
CrossCulTour – European Cultural Tourism, Heritage Management,                      Christoph PienkossCulture Tourism Mana...
Heritage Marketing - trilingual website, regular update -PR based on: Management+35 member cities and institutions -limita...
Heritage Marketing  complementing themes: Culture and  Cities (Study tours etc.), Hiking,  Cycling, water tourism, nature,...
Resources - from 1.6 Mio. to 80 TEUR  -absolute condition: most incentives given by management, the network cooperates, l...
Foto: AndréHamann   CrossCulTour – European Cultural Tourism, Heritage Management,                      Christoph Pienkoss...
Potential - careful tourism development: language skills, openness of people and institutions, quality of service provisio...
CrossCulTour – European Cultural Tourism, Heritage Management,                      Christoph PienkossCulture Tourism Mana...
CrossCulTour – European Cultural Tourism, Heritage Management,                      Christoph PienkossCulture Tourism Mana...
CrossCulTour – European Cultural Tourism, Heritage Management,                      Christoph PienkossCulture Tourism Mana...
European Route of Brick Gothic [Europäische Route der Backsteingotik e.V.] Christoph Pienkoß (General Management) Europäis...
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11 cultural routes european route of brick gothic by C. Pienkoss

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11 cultural routes european route of brick gothic by C. Pienkoss

  1. 1. Along the European Route of Brick Gothic Entlang der Europäischen Route der Backsteingotik Successful Marketing of a cultural route on the Baltic Sea shores and in its hinterlandCrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  2. 2. Preface Brick Gothic - ? Cultural Routes and Networks Critical Mass of Potential Visitors Organisation, Cooperation Heritage Marketing ResourcesCrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  3. 3. Brick Gothic heritage Kulturerbe Backsteingotik - medieval (c.13-16) - Hanseatic-inspired -concentrated around and South of Baltic Sea (its USP) -many 100s of brick Gothic monumentsCrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  4. 4. CrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  5. 5. CrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  6. 6. CrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  7. 7. CrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  8. 8. CrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  9. 9. CrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  10. 10. CrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  11. 11. Cultural Network Kulturerbe Backsteingotik - no drive-by or -through - roads: not important -optional combination of sites and cities -no need to „travel the route“ but be inspired by more sitesCrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  12. 12. Critical Mass of Visitors Attraktion für Besucher? - not (only) for „Gothic Freaks“ -target group: tourists interested in music & culture, nature, activities, history, religion etc. -well-educated, affluent, often retired, often and outside season travellersCrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  13. 13. Organisation&cooperation - from project to reg. Association - Members: mainly cities -Committees: Marketing/Heritage supply content -Regular meetings, 3-level- activities (city – management – common projects)CrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  14. 14. CrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  15. 15. Heritage Marketing - trilingual website, regular update -PR based on: Management+35 member cities and institutions -limitation to print media: travel guide, local EuRoB flyers, posters and roll-ups, add. local infoCrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  16. 16. Heritage Marketing complementing themes: Culture and Cities (Study tours etc.), Hiking, Cycling, water tourism, nature, sea, old architecture, historic tours, experience outside tourism season, history, Hansa, Middle Ages -CrossCulTour – European Cultural Tourism, Heritage Management,Culture Tourism Management, 07 September 2011 Christoph Pienkoss European Route of Brick Gothic, Berlin
  17. 17. Resources - from 1.6 Mio. to 80 TEUR  -absolute condition: most incentives given by management, the network cooperates, local networks are set up and improved -external/project funding to some extentCrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  18. 18. Foto: AndréHamann CrossCulTour – European Cultural Tourism, Heritage Management, Christoph Pienkoss Culture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  19. 19. Potential - careful tourism development: language skills, openness of people and institutions, quality of service provision, exciting offers, sensible use of heritage, common productsCrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  20. 20. CrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  21. 21. CrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  22. 22. CrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
  23. 23. European Route of Brick Gothic [Europäische Route der Backsteingotik e.V.] Christoph Pienkoß (General Management) Europäische Route der Backsteingotik e.V. (Route Management) Littenstrasse 10 D-10179 Berlin T +49 (0)30 2061325-59, F +49 (0)30 2061325-1 E c.pienkoss@eurob.org, www.eurob.orgCrossCulTour – European Cultural Tourism, Heritage Management, Christoph PienkossCulture Tourism Management, 07 September 2011 European Route of Brick Gothic, Berlin
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