Use this infographic as a quick reference guide to influencer marketing. The path to influencer marketing success always starts by defining your customer or audience and working backwards to figure out who these people engage with and trust. Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get them involved in your brand stories. Finally, the influencer work that outperforms the rest always includes measurement and refining based on analytics. This infographic was co-produced by Traackr and LEWIS PR.