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4 Ways to Involve People in Your Content Strategy

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When you put people at the heart of your content strategy, you no longer find yourself feeding a nondescript beast, but instead you find your content becomes a vector for creating and sustaining …

When you put people at the heart of your content strategy, you no longer find yourself feeding a nondescript beast, but instead you find your content becomes a vector for creating and sustaining relationships with the people you seek to influence.

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  • 1. Traackr Why You Should Involve People In Your Content Strategy Traackr @mainwilk
  • 2. Traackr “The worst thing to happen to marketing was marketers who never understood that people matter.” Kathy Klotz-Guest @mainwilk
  • 3. Traackr 9am 12pm 3pm 6pm Write Content Producing content takes a lot of time! Get everything else done @mainwilk
  • 4. Traackr Are we creating content for the right reasons? @mainwilk
  • 5. Traackr Are we creating content for the right reasons? @mainwilk Is anyone really listening?
  • 6. Traackr 4 Ways to Involve People in Your Content @mainwilk
  • 7. Traackr #1 Listen with a Purpose
  • 8. Traackr #1 Listen with a Purpose Look for unanswered questions & confusion.
  • 9. Traackr #2 Support Your Audience
  • 10. Traackr #2 Support Your Audience Give your influencers a place to shine.
  • 11. Traackr #3 Crowdsource Content
  • 12. Traackr #3 Crowdsource Content Ask your audience questions.
  • 13. Traackr #4 Combine Forces & Expertise
  • 14. Traackr #4 Combine Forces & Expertise Invite experts to help you tell your story.
  • 15. Traackr There is a spectrum of ways to involve people in your content. Learning Supporting Collaborating @mainwilk
  • 16. Traackr BIG TAKEAWAY! Use your content to create relationships with people. @mainwilk
  • 17. Traackr What other ways you can involve people? #content4people @mainwilk
  • 18. Traackr I’m evy@traackr.com or @mainwilk. I wrote a guide about this: www.traackr.com/resources Thaanks!