Your SlideShare is downloading. ×
0
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
4 Ways to Involve People in Your Content Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

4 Ways to Involve People in Your Content Strategy

1,283

Published on

When you put people at the heart of your content strategy, you no longer find yourself feeding a nondescript beast, but instead you find your content becomes a vector for creating and sustaining …

When you put people at the heart of your content strategy, you no longer find yourself feeding a nondescript beast, but instead you find your content becomes a vector for creating and sustaining relationships with the people you seek to influence.

Published in: Business, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,283
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
29
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Traackr Why You Should Involve People In Your Content Strategy Traackr @mainwilk
  • 2. Traackr “The worst thing to happen to marketing was marketers who never understood that people matter.” Kathy Klotz-Guest @mainwilk
  • 3. Traackr 9am 12pm 3pm 6pm Write Content Producing content takes a lot of time! Get everything else done @mainwilk
  • 4. Traackr Are we creating content for the right reasons? @mainwilk
  • 5. Traackr Are we creating content for the right reasons? @mainwilk Is anyone really listening?
  • 6. Traackr 4 Ways to Involve People in Your Content @mainwilk
  • 7. Traackr #1 Listen with a Purpose
  • 8. Traackr #1 Listen with a Purpose Look for unanswered questions & confusion.
  • 9. Traackr #2 Support Your Audience
  • 10. Traackr #2 Support Your Audience Give your influencers a place to shine.
  • 11. Traackr #3 Crowdsource Content
  • 12. Traackr #3 Crowdsource Content Ask your audience questions.
  • 13. Traackr #4 Combine Forces & Expertise
  • 14. Traackr #4 Combine Forces & Expertise Invite experts to help you tell your story.
  • 15. Traackr There is a spectrum of ways to involve people in your content. Learning Supporting Collaborating @mainwilk
  • 16. Traackr BIG TAKEAWAY! Use your content to create relationships with people. @mainwilk
  • 17. Traackr What other ways you can involve people? #content4people @mainwilk
  • 18. Traackr I’m evy@traackr.com or @mainwilk. I wrote a guide about this: www.traackr.com/resources Thaanks!

×