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Beyond the Hype of Influence #SocMedResults
 

Beyond the Hype of Influence #SocMedResults

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Presentation give at Social Media Results for PR and Comms in London 2012

Presentation give at Social Media Results for PR and Comms in London 2012

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    Beyond the Hype of Influence #SocMedResults Beyond the Hype of Influence #SocMedResults Presentation Transcript

    • BEYOND THE HYPE OF INFLUENCEWednesday, November 28, 12
    • DRIVE BUSINESS RESULTS THROUGH INFLUENCER COMMUNICATION SOCIAL MEDIA RESULTS 2012Wednesday, November 28, 12
    • DRIVE BUSINESS RESULTS THROUGH INFLUENCER COMMUNICATION #SOCMEDRESULTS @PIERRELOICWednesday, November 28, 12
    • 5 MYTHS 5 APPLICATIONS 5 STEPS TO SUCCESSWednesday, November 28, 12
    • 5 MYTHS ABOUT INFLUENCER MARKETINGWednesday, November 28, 12
    • MYTH 1 INFLUENCER MARKETING IS A NEW SHINY THINGWednesday, November 28, 12
    • (BEFORE)Wednesday, November 28, 12
    • (NOW)Wednesday, November 28, 12
    • MYTH 2 YOU CAN BUY INFLUENCEWednesday, November 28, 12
    • Wednesday, November 28, 12
    • MYTH 3 CONNECT WITH AS MANY INFLUENCERS AS POSSIBLEWednesday, November 28, 12
    • 3% PEOPLE = 90% IMPACTWednesday, November 28, 12
    • MYTH 4 INFLUENCE IS UNIVERSALWednesday, November 28, 12
    • APPS HEALTH HYBRIDWednesday, November 28, 12
    • MYTH 5 SUCCESS IS ABOUT CONTROLLING BRAND MESSAGEWednesday, November 28, 12
    • “Your job as brand managers is being reinvented in front of your eyes and becomes less about “managing” your brand and more about “facilitating” it” Bob McDonald CEO, Procter & GambleWednesday, November 28, 12
    • 5 KEY APPLICATIONS TO INFLUENCER MARKETINGWednesday, November 28, 12
    • APPLICATION 1 DRIVE AWARENESSWednesday, November 28, 12
    • APPLICATION 2 SEED COMMUNITIESWednesday, November 28, 12
    • APPLICATION 3 BECOME AN INFLUENCERWednesday, November 28, 12
    • APPLICATION 4 GAIN INSIGHTSWednesday, November 28, 12
    • APPLICATION 5 MANAGE A CRISISWednesday, November 28, 12
    • 5 STEPS TO UNLEASH REAL VALUE FROM INFLUENCER COMWednesday, November 28, 12
    • 1. THINK BIG, AIM SMALL 2. FIND YOUR INFLUENCERS 3. LISTEN AND PARTICIPATE 4. ACTIVATE INFLUENCERS 5. MEASURE AND ITERATEWednesday, November 28, 12
    • SET GOALS DISCOVER LISTEN ACTIVATE MEASUREWednesday, November 28, 12
    • THANK YOU! www.traackr.com pierreloic@traackr.com @pierreloicWednesday, November 28, 12
    • Wednesday, November 28, 12