9 Principles For Influencer Marketing

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Based on the influencer marketing programs our awesome customers have built, we analyzed the drivers behind their success and identified 9 guiding principles to influencer marketing. From “Think beyond demographics” to “Create experiences”, they’re simple tips that will help you find the right influencers and build relationships with them.

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9 Principles For Influencer Marketing

  1. 9 principles for Influencer Marketing by Traackr USER USER USER USER
  2. THINK BEYOND DEMOGRAPHICS MOMMY BLOGGERS & TECH BLOGGERS WON’T CUT IT. LOOK FOR INFLUENCERS BASED ON THEIR INTERESTS & PASSIONS.
  3. UNDERSTAND THEIR COMMUNITY INFLUENCERS ARE INFLUENTIAL BECAUSE THEY’VE BUILT AN AUDIENCE. HELP THEM SERVE THEIR AUDIENCE & YOU WIN.
  4. DE-EMPHASIZE PRIMARY REACH INFLUENCER MARKETING SCALES BY BUILDING QUALITY RELATIONSHIPS WITH SELECT PEOPLE & REACHING SECONDARY AUDIENCES.
  5. CREATE EXPERIENCES INSTEAD OF PUSHING YOUR NEWS, CREATE EXPERIENCES FOR YOUR INFLUENCERS SO THEY HAVE SOMETHING TO REACT TO & SHARE.
  6. PLAY THE LONG GAME THE VALUE OF YOUR INFLUENCER RELATIONSHIPS GROWS OVER TIME. INVEST IN EARNING TRUST & SUSTAINING CONNECTIONS.
  7. TAILOR YOUR STRATEGY INFLUENCER MARKETING IS NOT DIRECT MAIL 2.0. CUSTOMIZE YOUR APPROACH BASED ON THE INDIVIDUAL PERSON.
  8. FUNDAMENTALLY HUMAN INFLUENCERS ARE NOT EMPTY AMPLIFICATION VESSELS. TREAT THEM WELL & FOCUS ON THEIR UNIQUE PASSIONS, INTERESTS & PERSONALITIES. heart
  9. PROVIDE HIGH VALUE FAR FROM PITCHING, FIND OPPORTUNITIES FOR YOUR COMPANY TO ENRICH THE WORK OF YOUR INFLUENCERS.
  10. STRIVE FOR RELATIONSHIPS WHEN YOU BUILD A RELATIONSHIP WITH AN INFLUENCER, YOU UNLOCK THEIR POTENTIAL VALUE.
  11. Traackr www.traackr.com

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