The unexploited business making opportunity to go social; make a profit for a cause; mine into new worlds. Presented in Startuplive Athens, Jun 2012

1. Game Changers
How Individuals Reshape
Business Making
TASOS PAGAKIS
STARTUPLIVE ATHENS II
@tpagakis

2. networked
society

3. People, Knowledge,
Devices & information
networked 4
the growth
of society,
life &
business

4. 5 tech revolutions
in 240 years
IT & Telco
Automobile, oil & mass production
Steel & heavy engineering
Steam, coal, iron & railways
The industrial revolution
Source: Professor Carlota Perez
Universities of Cambridge, Tallinn and Sussex

5. From competition to
collaboration
COLLABORATIVE
MARKET
Producing individual Prosumer
Platform provider Marketplace
NETWORKED provider
MARKET

6. The ladder of drivers
for NEW production
4. MAKING MONEY
3. STATUS & IDEA
CREATION
2. NETWORK BUILDING
1. SELF-FULFILLMENT

7. opportunities
NETWORKED SCHOOL
NETWORKED HEALTHCARE NETWORKED UTILITIES

8. THE REALITY AS
WE KNEW IT, HAS
CHANGED
We are living in a transition from
non-sustainable world, to new models

9. No1 crisis factor:
GREEK ‘MANA’

10. No2 crisis factor:
SIT BACK IN
THE SUN &
LIVE BY
FRAPPE
MINDSET

11. Non-Sustainable market and
political models
Relentlessly ask all Financial problems and
rationalization of markets
Why’s to help your Idea (investors)
& competence growth Lack of creativity minds and
enablers; cooperation still not
that mainstream
WHY THIS Limited capacity for Ideas’
CHANGE ? storytelling to engage people
Massive movement of
business idealists towards
new business models – still in
experimentation

12. Focus and dream for Remember why we Explore:
for Greed, Voyeurism,
the upcoming 10 years Curiosity
transition period Range of powerful drives
make up our distinctly human
urge to explore. But do it in a
WHAT DOES company, as partners
THIS CHANGE We're competitive. We're
greedy. We are both voyeurs
MEANS 4 ME? and exhibitionists. These are
the values to use in your
journey forward

13. Step-1: Fear is a friend you
haven’t made yet – do it!
Step-2: Find your expert
partners; outsource and hand-
Either through survival, over co-rights
logic, passion, empathy Step-3: Follow-through a project
don’t forget : mgt and business plan
Step-4: Find mentors you trust,
but AVOID gurus, experts,
PEOPLE WERE inspirational speakers; they are
in search for their new audience
MEANT TO and will dilute your purpose
CREATE
Step-5: Conceptualize…a lot
Step-6: Monitor, test, survey,
reuse, adapt, test, survey
Step-7: Untapped social
stakeholders as co-owners

14. The American Psychological
If you really see the Association points out from a
10-years study that women
opportunity of Social mentors make all the difference
Business making : in the development path and
competence raise.
Disrupt the 80s, 90s path
THEN TARGET marked by a persistent lack of
women in leadership roles
SMART…. Such strong raw-models… are
be hard to find

15. If you have a dream
route, then you are fine
WITHOUT THIS
GOVERNING
FORCE, YOU
WON’T GO FAR

16. Go out of the
commoditized markets
STAND OUT,
YOUR IDEA &
YOUR TEAM

17. …and….
STAY
CONNECTED,
STAY
HEALTHY

18. …and….
Focus on
being A
UNIQUE STORY,
not JUST
interesting

19. DREAM BIG,
START SMALL
…but at least start!

20. MEET Puck,
12 year old
Entrepreneur

21. OPPORTUNITY
AREAS
Change is the speed that Future invades
our life; embrace it, but be practical for it

22. Social business in Education Energy, Waste
communities & B2B &Training services management &
M2M business
Security & Service Applications, SaaS, Infotainment,
business BaaS, PCaaS, EdaaS. entertainment
Utilities, Government
Virtual school, virtual Land, bio, quality
office, web-based products &
platforms, distance Environmental
monitoring systems management

23. EXTRAORDINARY
TIMES, UNIQUE
MEASURES
Forget philanthropy, government grants,
or sponsorships. They are over!

24. Charities may engage in
Be clear what to pursue social enterprise in order to
generate funds, as per the
'op-shop' model
GIVE BACK Any social enterprise, mainly
NGOs, actively seeks
VALUE TO THE philanthropy or government
grants to sustain
SOCIETY OR Social business is self-
sufficient, in the long-term for
COMMUNITY common good which is
financed and secured by profit

25. Nobel Prize
Professor
muhammad
yunus

26. He defined and distinct
from non-profit…
SOCIAL
BUSINESS
WITH
COMMERCIAL
ACTIVITY

27. Socially minded entities
WITH RETURN
TO SOCIETY
THROUGH
PROFIT

28. Educate & aggregate
communities for a cause
Don’t speak for your Idea,
Which will be the key speak for them
Business visibility as in a
SUCCESS
Social stock market
Guide correctly new type of
INGREDIENTS social investors
Bring Change & Sustainability
Achieve certain measurable
social and environmental
goals as credentials

29. Grow schools with
teachings 4 self-
awareness &
development with
volunteer students,
staff, teachers.
HUMANUTOPIA

30. Buying office supplies
while contributing
(11 years = 3.000.000 USD charitable
contributions and 13,000 B2B customers)

31. Social entrepreneurs
co-creation community
CHANGE
MAKERS

32. When TOMS sells a pair of
shoes, Friends of TOMS
donate a pair to a person or
Buying shoes helps community in need
causes & communities Cheap pricing
Diversifies merchandise to
clothing, eye glasses
TOM SHOES 8th Apr 2011, more than
250,000 people across the
globe went barefoot in support
of TOMS One Day Without
Shoes.

34. Select which Based in Lugano, Switzerland
stakeholders you unite Raises awareness on Social
sustainable business with a
in causes focus on Italy, Switzerland
and central Europe
SOCIAL Interacts with universities,
private sector, NGOs, doctors,
BUSINESS media, private individuals and
investors who believe that a
EARTH world without poverty will be
implemented through a new
economic model

35. Creators of web content for
Mothers join the web niche audiences
community CafeMom, a web engaging
community for moms
CAFEMOM One of latest participants in
YouTube's “Made For Web”
channel initiative

36. Educate those who UN auspices, open call for
can’t do… global network of companies
Contribute SaaS, PCaaS,
CONNECT 2
volunteers, money with a sole
focus on education
LEARN Only in under-developed
areas like Millennium Villages

37. Don’t forget the
DIGITAL
NATIVES

38. People will never buy
WHAT you do, but
WHY YOU DO IT

39. Your market is
THE WORLD
OUTSIDE
GREECE

40. Your own business here
- Wealth gap
- Social unrest
- Conservatism
New business models: Value creation:
who can be your social measurable and important
contributor and social impact your
sustainable partner business brings