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ON THE BRINK OFTHE NETWORKEDSOCIETYTASOS PAGAKIS@tpagakis
VALUABLE TWEET#smw2012 #networkedsocietyhttp://www.youtube.com/watch?v=Pzmvjf88Sfw we see 50bn connecteddevices 2020; goht...
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 3
NETWORKED SOCIETYSMW12 - TPAGAKIS - 260612 | June 2012 | Page 4
Networked Society                                                     Interacting      Collaboration                      ...
10% increase          in bb penetration          +1.21% gdp growth               or higher                                ...
Doubling bb speed        + 0.3 % GDP growth                                                 Source: Arthur D. Little, Eric...
For every 1000 new   bb subscribers80 new jobs created                                                 Source: GeSI / ITU ...
Proof points ofthe NETWORKEDSOCIETY?SMW12 - TPAGAKIS - 260612 | June 2012 | Page 9
www.ericsson.com/traffic-market-report
DIGITAL NativesSMW12 - TPAGAKIS - 260612 | June 2012 | Page 12
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 13
Meet Puck, 12 year oldEntrepreneurSMW12 - TPAGAKIS - 260612 | June 2012 | Page 14
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 15
WHAT THIS HAS TODO WITH SOCIALMEDIA & DIALOGUE?SMW12 - TPAGAKIS - 260612 | June 2012 | Page 16
SocialNetworkingis now the MOSTPOPULAR activitySMW12 - TPAGAKIS - 260612 | June 2012 | Page 17
#SocialmediaGive contentcontent OPENS THE DOOR,CONNECTIONs BUILDS VALUESMW12 - TPAGAKIS - 260612 | June 2012 | Page 18
THEY OFFER                                        SEGMENTINGTO SERVICEs                                                  S...
Social or media ?Both…SMW12 - TPAGAKIS - 260612 | June 2012 | Page 20
NURTURE                 Photo                       Sharing                                 BloggingDIALOGUE              ...
GREEK MARKETof social media ?SMW12 - TPAGAKIS - 260612 | June 2012 | Page 22
COMPANIES TODAY         ‘Gray-Hair’                              Lack Community Manager    tech marketing phobia Mass mark...
WE NEEDIMMEDIATELYmarket trainingOpinion-1SMW12 - TPAGAKIS - 260612 | June 2012 | Page 24
“client” CAN’T BUY ALL     Branding & development                                           Mobile programs     Mass media...
AGENCIES TODAY     ‘Gurus’ fight over the                       Pricing & Service offer are non            market         ...
MERGE nowAGENCIES intointegrated offerhubsOpinion-3SMW12 - TPAGAKIS - 260612 | June 2012 | Page 27
bloggers, analysts, influencers, journalists,MEDIA                                 INFORMAL JOURNALISTS / commentators    ...
DON’T WORRYIF u r ONLINE OROFFLINE, WORRY IFU STAND OUTOpinion-3SMW12 - TPAGAKIS - 260612 | June 2012 | Page 29
we’re lazywithout strategy& ‘THE GURUS’hurt bussinessOpinion-4SMW12 - TPAGAKIS - 260612 | June 2012 | Page 30
Are we ready       for the journey        to Networked           Society?SMW12 - TPAGAKIS - 260612 | June 2012 | Page 31
THANK YOU  @tpagakis
Tp   social media world 2012
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Transcript of "Tp social media world 2012"

  1. 1. ON THE BRINK OFTHE NETWORKEDSOCIETYTASOS PAGAKIS@tpagakis
  2. 2. VALUABLE TWEET#smw2012 #networkedsocietyhttp://www.youtube.com/watch?v=Pzmvjf88Sfw we see 50bn connecteddevices 2020; gohttp://www.ericsson.com/networkedsocietySMW12 - TPAGAKIS - 260612 | June 2012 | Page 2
  3. 3. SMW12 - TPAGAKIS - 260612 | June 2012 | Page 3
  4. 4. NETWORKED SOCIETYSMW12 - TPAGAKIS - 260612 | June 2012 | Page 4
  5. 5. Networked Society Interacting Collaboration Integrity Healthcare Education Transport & Logistics Security & Interaction Utilities SafetyLearning Infrastructure Trust Commerce Media Government Socializing Competence SMW12 - TPAGAKIS - 260612 | June 2012 | Page 5 Innovation
  6. 6. 10% increase in bb penetration +1.21% gdp growth or higher Source: Broadband Commission Report , April 2012SMW12 - TPAGAKIS - 260612 | June 2012 | Page 6
  7. 7. Doubling bb speed + 0.3 % GDP growth Source: Arthur D. Little, Ericsson & Chalmers UniversitySMW12 - TPAGAKIS - 260612 | June 2012 | Page 7
  8. 8. For every 1000 new bb subscribers80 new jobs created Source: GeSI / ITU / EricssonSMW12 - TPAGAKIS - 260612 | June 2012 | Page 8
  9. 9. Proof points ofthe NETWORKEDSOCIETY?SMW12 - TPAGAKIS - 260612 | June 2012 | Page 9
  10. 10. www.ericsson.com/traffic-market-report
  11. 11. DIGITAL NativesSMW12 - TPAGAKIS - 260612 | June 2012 | Page 12
  12. 12. SMW12 - TPAGAKIS - 260612 | June 2012 | Page 13
  13. 13. Meet Puck, 12 year oldEntrepreneurSMW12 - TPAGAKIS - 260612 | June 2012 | Page 14
  14. 14. SMW12 - TPAGAKIS - 260612 | June 2012 | Page 15
  15. 15. WHAT THIS HAS TODO WITH SOCIALMEDIA & DIALOGUE?SMW12 - TPAGAKIS - 260612 | June 2012 | Page 16
  16. 16. SocialNetworkingis now the MOSTPOPULAR activitySMW12 - TPAGAKIS - 260612 | June 2012 | Page 17
  17. 17. #SocialmediaGive contentcontent OPENS THE DOOR,CONNECTIONs BUILDS VALUESMW12 - TPAGAKIS - 260612 | June 2012 | Page 18
  18. 18. THEY OFFER SEGMENTINGTO SERVICEs STRATEGIZING LISTENING RESPONDING& PRODUCTs: CREATING ANALYZINGSMW12 - TPAGAKIS - 260612 | June 2012 | Page 19
  19. 19. Social or media ?Both…SMW12 - TPAGAKIS - 260612 | June 2012 | Page 20
  20. 20. NURTURE Photo Sharing BloggingDIALOGUE Video Micro Sharing BloggingINTERNAL Key Social RSS Podcasts Platforms& EXTERNAL Message Boards Chat Rooms Social Networking Widgets
  21. 21. GREEK MARKETof social media ?SMW12 - TPAGAKIS - 260612 | June 2012 | Page 22
  22. 22. COMPANIES TODAY ‘Gray-Hair’ Lack Community Manager tech marketing phobia Mass marketing mindset Budget, OpEx, ConsolidationSMW12 - TPAGAKIS - 260612 | June 2012 | Page 23
  23. 23. WE NEEDIMMEDIATELYmarket trainingOpinion-1SMW12 - TPAGAKIS - 260612 | June 2012 | Page 24
  24. 24. “client” CAN’T BUY ALL Branding & development Mobile programs Mass media advertising Content creation Full service creative shop Public Relations Media shop Social media engagement Direct marketing Shopper Marketing Experiential Sales promotionSMW12 - TPAGAKIS - 260612 | June 2012 | Page 25
  25. 25. AGENCIES TODAY ‘Gurus’ fight over the Pricing & Service offer are non market relevantSalesforce to educate and Too many professions, not advise is needed united in one, value added offerSMW12 - TPAGAKIS - 260612 | June 2012 | Page 26
  26. 26. MERGE nowAGENCIES intointegrated offerhubsOpinion-3SMW12 - TPAGAKIS - 260612 | June 2012 | Page 27
  27. 27. bloggers, analysts, influencers, journalists,MEDIA INFORMAL JOURNALISTS / commentators Brand your media Do you have a community ? Do you offer original New practice dialogue / content ? and models ?SMW12 - TPAGAKIS - 260612 | June 2012 | Page 28
  28. 28. DON’T WORRYIF u r ONLINE OROFFLINE, WORRY IFU STAND OUTOpinion-3SMW12 - TPAGAKIS - 260612 | June 2012 | Page 29
  29. 29. we’re lazywithout strategy& ‘THE GURUS’hurt bussinessOpinion-4SMW12 - TPAGAKIS - 260612 | June 2012 | Page 30
  30. 30. Are we ready for the journey to Networked Society?SMW12 - TPAGAKIS - 260612 | June 2012 | Page 31
  31. 31. THANK YOU @tpagakis

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