Ioc3 SM - TPagakis prsntn - 080212

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Social media will be the growth mechanism for communities and new business making; this presentation was done in 3rd IoC.gr #socialmedia conference and I gave an overview and stimuli on the current …

Social media will be the growth mechanism for communities and new business making; this presentation was done in 3rd IoC.gr #socialmedia conference and I gave an overview and stimuli on the current "market" state. Greek marcomm evolution is still way far from growth...

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  • 1. ON THE BRINK OFNETWORKEDSOCIETYTasos PagakisAthens, #IoC3 conference@tpagakis
  • 2. NETWORKED SOCIETYIOC 3rd Social media conference | 08-02-2012 | Page 2
  • 3. 5 bn mobiles; largest network
  • 4. ENDLESS …CLICK OPPORTUNITIES
  • 5. m-relationships’ CHEMISTRY
  • 6. CONSUMERS ARE READYTO MOBILIZE EVERYDAY HABITSPercentage of smartphone users interested2012-06-05 | mediaIOC 3rd SocialPage 6 conference | 08-02-2012 | Page 6
  • 7. First the internet shaped our habits. Now our habits shape the mobile internet.IOC 3rd Social media conference | 08-02-2012 | Page 7
  • 8. HOW WE SPEND TIME Source: Ericsson ConsumerLab Hours per week Cloud Social Computing Social Search Games Twitter Apps Facebook Watching TV YouTube Flickr On the internet Socializing in person Spending time with partner 2004IOC 3rd Social media conference | 08-02-2012 | Page 8 2006 2008 2010 2011
  • 9. READY 4 #INNOVATION #growth ?
  • 10. New kind of creativity Old NeW By and for the few By and for all The genius The community The masterpiece The mosaic of small ideas The pen & pencil The computer & mobile & pen & pencil The given moment The continuous torrent The studio & the lab Anywhere The monologue The dialogueIOC 3rd Social media conference | 08-02-2012 | Page 11
  • 11. Cloud Ideas Engagement Communities
  • 12. A VIEW ON SOCIAL MEDIASCENE IN GREECE
  • 13. #SOCIALMEDIA STATE OF CUSTOMER‘Gray-Hair’ & Technology Lack of Community Still we are with Mass phobia / distance Managers & strategic Marketing & Media mindset segmentationNew market opportunities Less marcomm budget, New Business models; opening in the digital OpEx, Consolidation is gap of knowledge business making all aroundIOC 3rd Social media conference | 08-02-2012 | Page 15
  • 14. #SOCIALMEDIA STATE OF AGENCIES“Gurus” vs. “Old experts”: Minimum pricing & service Non-integrating in one the fight over who owns offerings transformation; all entire ecosystem (agencies, the customer…. blur around UX, developers, curators) The digital Know-How Lack of competence & Over-production of acquisition is very easy right advisors / people content (TBC if in right in strategy & customer engagement direction) sales representationIOC 3rd Social media conference | 08-02-2012 | Page 16
  • 15. bloggers, analysts, influencers, journalists,New MEDIA INFORMAL JOURNALISTS / commentators Brand your Media How strong / big is your Originalilty of expression;to stand out, so I can join community Mr. Blogger? lack of original dialogue Networking is very easy; Who follows the new They have perceived connections even easier types of engagement, status by audiences to to drive growth? exploit furtherIOC 3rd Social media conference | 08-02-2012 | Page 17
  • 16. WE NEEDIMMEDIATELY WIDEmarket trainingOpinion-1IOC 3rd Social media conference | 08-02-2012 | Page 18
  • 17. MERGE now AGENCIESinto integratedofferings ‘hubs’Opinion-3IOC 3rd Social media conference | 08-02-2012 | Page 19
  • 18. DON’T WORRYIF u r ONLINE OROFFLINE, WORRY IF USTAND OUTOpinion-3IOC 3rd Social media conference | 08-02-2012 | Page 20
  • 19. we’re lazywithout strategy& ‘THE GURUS’hurt businessOpinion-4IOC 3rd Social media conference | 08-02-2012 | Page 21
  • 20. THANK YOUTASOS PAGAKIS @tpagakis