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Career day - Communications - TPagakis - 110413
 

Career day - Communications - TPagakis - 110413

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Invited in Career Day to present in few slildes my view on Professional communications career path, changes and challenges

Invited in Career Day to present in few slildes my view on Professional communications career path, changes and challenges

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    Career day - Communications - TPagakis - 110413 Career day - Communications - TPagakis - 110413 Presentation Transcript

    • CAREER STIMULIIN PROFESSIONALCOMMUNICATIONSTASOS PAGAKIS11.04.2013
    • 2013-04-09 | Page 2› Birth of advertising› Mass marketing› Special audience Issues Management› The growth of PR› Social media era› Communities› Personal engagementTHE HISTORY, THE DAYS…
    • 2013-04-09 | Page 3› Professional communication encompasses written, oral,visual and digital communication forms within a workplaceand social context.› This discipline blends together pedagogical principlesof rhetoric, technology, and personal soft skills to improvecommunication in a variety of settings ranging fromtechnical writing to usability and digital media design.DEFINITION
    • 2013-04-09 | Page 4PROBLEMS & MARKETS…SOLUTION Corporate / B2BCommunicationsBrandCommunicationsIssue &CommunityManagementPublic IssueAdvertising Awareness Sales ManageperceptionsMessagePublic Relations Education Endorsement &ConvictionHandle crisis Create dialogueDigital comms Influence Engagement Build communities Create dialoguePersonal selling Sales QualityrelationshipEducate / explain N/ASocial media tools Measure KPI Measure traffic Measure reactions Measure trendsCRM systems Satisfaction Loyalty Turn negative intopositiveChange
    • 2013-04-09 | Page 5› Financial and social instability› Audience suspicion and discontent› Personal soft skills› Digital media and social context› Technology solutions› On-going education (level, width, depth)› New business models will appearCHANGE FACTORSIN NEXT 10 YEARS
    • 2013-04-09 | Page 6
    • Mikael Eriksson Björling EAB/DSD/S | Ericsson Internal | © Ericsson AB 2012 | 2012-03-15 | Page 7Jacks of many tradesSocially activeHard workingDedicatedCreativeCleverProfilingproducers
    • Mikael Eriksson Björling EAB/DSD/S | Ericsson Internal | © Ericsson AB 2012 | 2012-03-15 | Page 8New kind of creativityBy and for the fewThe geniusThe masterpieceThe pen & pencilThe given momentThe studio & the labThe monologueBy and for allThe communityThe mosaic of small ideasThe computer & mobile & pen & pencilThe continuous torrentAnywhereThe dialogueOld NeW
    • 2013-04-09 | Page 9› BSc in Communications or Business Administration› Post-graduate: you need to open-up the scope› Most validated universities: US, UK (today)› Personality: (see slide 7)› Work in FMCG, Corporate, new ventures› Tough and demanding deadlines to produce› Socially responsible and ethical stance› Work / pension security: according to market / industry› Detailed internet search is neededPRACTICALITIES
    • Thank youTasos Pagakistasos.pagakis@ericsson.comAbout me@tpagakis