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Direction Takers Profile: Psychographic Segmentation and the Health Care Consumer

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We’ve put these psychographic profiles together with c2B to help healthcare organizations attain a comprehensive understanding of their healthcare consumers. Through quantitative and qualitative research we are confident that our psychographic profiles fully yield insight into deeply understanding these segments and will help healthcare organizations and agencies properly target their desired audiences.

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Direction Takers Profile: Psychographic Segmentation and the Health Care Consumer

  1. 1. DrcinTk r i t e o a es 1 % o S g ne P p l in 3 f e me td o ua o t I y es u gigwt smeh a hi u sb t lo ma b t g l r n i o h e l s e, u I k t s o t my o tr n oh r e l cr poes n lfr o d co a d te h a h ae rfsi a o t o s g ia c a ddrcino w a I e dt d t a des ud n e n i t e o n h t n e o o o d rs teei u s I ig t my o tr th fs s no h s s e. wl o o d co a te it i f s l r g h a hc n en, n Irs my o trok o w a i e l o c rsa d t t d co t n w h ts t u r h fr ; w n t k o w a my o trhn s i to me I a to n w h t d co tik I g so l d . h ud o H w vr h v t a miI y o a asolwmy o ee, ae o d t ma n t l y fl I w o d co’a v e– o b cueI i ge wt hsh r o tr d i n t e a s ds re i i e s c a h / rc mme d t n, ’js dfc lt w r tee eo n ai si ut ii to ok h s o t s fu rc mme d t n it my o t e I f nv wmy eo n ai sno rui . ot i o n e e itrcin wt teh a hcr ss m a t nat n l neat s i h e l ae yt o h t e s r sci a a o , a dse vlefr d lr n e k a o my ol. u a D fr t ees o P yia s hs i cn N e s i ci e d Dr t e H r t Be k e v ad o ra G ia c ud n e R uie ot n Hg Ui es f ih ti r o l z H a hC r e l ae t DrcinTk r b l v ter hs i itemot i t aes ei e h ip yia s h e o e cn s ce il rsuc frh ih a h aen e s rdbe eo re o ter e l cr e d . t DrcinTk r lo t ter hs i a doh r i t aeso k o h ip yia n te e o cn h a h aepoes n lfr i cina dg ia c e l cr rfsi a o dr t t o s e o n ud n e b cueo ter x etea dce e t l e a s fh ie p rs n rd nis i a. DrcinTk r aemoeley og t ted co i t aes r e o r i lt o o h o tr k a tefs s no h a hc n en. th it i f e l o c rs r g t H w vr i cinTk r ma n t lasolw o ee, r t aes y o a y fl De o w o a hs i ’a v e– o b cuete dsge p yia s d i n t e a s h y i re cn c a wt hsh re o i i e rc mme d t n, u b cueii h / n ai sb t e a s ts o otndfc lt w r teerc mme d t n it f e ii to ok h s e o fu n ai sno o tero t e h irui . n

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