We’ve put these psychographic profiles together with c2B to help healthcare organizations attain a comprehensive understanding of their healthcare consumers. Through quantitative and qualitative research we are confident that our psychographic profiles fully yield insight into deeply understanding these segments and will help healthcare organizations and agencies properly target their desired audiences.

1. B l c S e es
a ne e k r
a
1 % o S g ne P p l in
8 f e me td o ua o
t
I m o e t ma yd a a do t n, so ga te
a p n o n ie s n pi sa ln s h y
o
maesnefr . n e c ne tou d r a die s
k e s o me I e d o tx t n es n d a
t
a drc mme d t n ta aepee tdt me– le
n eo
n ai s h t r rsne o
o
Ik
i
t k o te“ h” e ida u g so a db a l t
o n w h w y b hn sg et n n e be o
i
c n e tt i my r r x ein e a dk o ld e
o n c iwt
h pi e p r c s n n we g
o
e
b fr I eemiei p r n leea c .
eoe d tr n t es a rlvn e
s
o
N o ek o s b d b t rh nI o ic dn my
o n n w my o y et ta d , l ig
e
nu
d co. hs i sa doh r e l cr poes n l
o tr P yia (
c n n te h a h ae rfsi a )
t
o s
aei otn wt is h ta I y o h v, n I
r mp r t i ni th t ma n t ae a d
a
h g
a pe i eter a d r u te so l a ob o e t
p rc t h icn o, th y h ud l e p n o
a
b
s
df rn p r e t e a da po c e t my ae I
iee t es ci s n p rah s o cr.
f
p v
b l v i mo eain a dse t rd c s esnmy
ei e n d rt , n e k o e u e t s i
e
o
r
l . b l v I a w ls y ci , n a ifr d
i I ei e e t el t at e a d m nome
f
e
e
,a
v
a o t e l yin .
b u h a h lig
t v
Po ci
rat e
v
E tH a h
as e l y
t
Mo i r
nt s
o
H ah
el
t
Op nt H a h
e o el
t
Ifr t n
nomai
o
B l c S e es r g n rl po ci i ter
a n e e k r ae e eay rat e n h i
a
l
v
h a ha dw l es r ne . a n eS e es r
e l n el s- i td B l c e k r ae
t
n oe
a
o e t ma yd a,o re o ifr t n a d
p n o n ie ssuc s fnomai , n
o
t ame t pin w e ic me t ter e l cr.
r t n o t s h n t o s o h ih a h ae
e
o
t
H w vr a n eS e es h msl s n t
o ee, l c e k r te ev – o
B a
e
h a h aepoes n l-d f ew a sces
e l cr rfsi a - ei h t u c s
t
o s
n
lo si i ter e l . hs i s n oh r
o k le n h ih a h P yia a d te
k
t
cn
h a h aepoes n laeueu rsuc sb t
e l cr rfsi a r sfleo re, u
t
o s
n th o lrsuc sfre dn a e l yi .
o te ny eo re,o la ig h a h l
t f
e