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Balance Seekers Profile: Psychographic Segmentation and the Health Care Consumer
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Balance Seekers Profile: Psychographic Segmentation and the Health Care Consumer

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We’ve put these psychographic profiles together with c2B to help healthcare organizations attain a comprehensive understanding of their healthcare consumers. Through quantitative and qualitative …

We’ve put these psychographic profiles together with c2B to help healthcare organizations attain a comprehensive understanding of their healthcare consumers. Through quantitative and qualitative research we are confident that our psychographic profiles fully yield insight into deeply understanding these segments and will help healthcare organizations and agencies properly target their desired audiences.

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  • 1. B l c S e es a ne e k r a 1 % o S g ne P p l in 8 f e me td o ua o t I m o e t ma yd a a do t n, so ga te a p n o n ie s n pi sa ln s h y o maesnefr . n e c ne tou d r a die s k e s o me I e d o tx t n es n d a t a drc mme d t n ta aepee tdt me– le n eo n ai s h t r rsne o o Ik i t k o te“ h” e ida u g so a db a l t o n w h w y b hn sg et n n e be o i c n e tt i my r r x ein e a dk o ld e o n c iwt h pi e p r c s n n we g o e b fr I eemiei p r n leea c . eoe d tr n t es a rlvn e s o N o ek o s b d b t rh nI o ic dn my o n n w my o y et ta d , l ig e nu d co. hs i sa doh r e l cr poes n l o tr P yia ( c n n te h a h ae rfsi a ) t o s aei otn wt is h ta I y o h v, n I r mp r t i ni th t ma n t ae a d a h g a pe i eter a d r u te so l a ob o e t p rc t h icn o, th y h ud l e p n o a b s df rn p r e t e a da po c e t my ae I iee t es ci s n p rah s o cr. f p v b l v i mo eain a dse t rd c s esnmy ei e n d rt , n e k o e u e t s i e o r l . b l v I a w ls y ci , n a ifr d i I ei e e t el t at e a d m nome f e e ,a v a o t e l yin . b u h a h lig t v Po ci rat e v E tH a h as e l y t Mo i r nt s o H ah el t Op nt H a h e o el t Ifr t n nomai o B l c S e es r g n rl po ci i ter a n e e k r ae e eay rat e n h i a l v h a ha dw l es r ne . a n eS e es r e l n el s- i td B l c e k r ae t n oe a o e t ma yd a,o re o ifr t n a d p n o n ie ssuc s fnomai , n o t ame t pin w e ic me t ter e l cr. r t n o t s h n t o s o h ih a h ae e o t H w vr a n eS e es h msl s n t o ee, l c e k r te ev – o B a e h a h aepoes n l-d f ew a sces e l cr rfsi a - ei h t u c s t o s n lo si i ter e l . hs i s n oh r o k le n h ih a h P yia a d te k t cn h a h aepoes n laeueu rsuc sb t e l cr rfsi a r sfleo re, u t o s n th o lrsuc sfre dn a e l yi . o te ny eo re,o la ig h a h l t f e